Ingrid Bárcena
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Ingrid Bárcena Email & Phone Number

Digital Marketing Manager at Nestlé at Nestlé
Location: Mexico City Metropolitan Area, Mexico, Mexico 5 work roles 1 school
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Current company
Role
Digital Marketing Manager at Nestlé
Location
Mexico City Metropolitan Area, Mexico, Mexico
Company size

Who is Ingrid Bárcena? Overview

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Quick answer

Ingrid Bárcena is listed as Digital Marketing Manager at Nestlé at Nestlé, a company with 176275 employees, based in Mexico City Metropolitan Area, Mexico, Mexico. AeroLeads shows a matched LinkedIn profile for Ingrid Bárcena.

Ingrid Bárcena previously worked as Digital Marketing Manager at Nestlé and Search, CRM & UX Specialist at Nestlé. Ingrid Bárcena holds Licenciatura, Communication, Journalism, And Related Programs from Universidad Nacional Autónoma De México.

Company email context

Email format at Nestlé

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Nestlé

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Profile bio

About Ingrid Bárcena

Ingrid Bárcena is a Digital Marketing Manager at Nestlé at Nestlé. She possess expertise in blogs, facebook, redes sociales, mercadotecnia en medios sociales, medios sociales and 14 more skills. She is proficient in Portugués and Inglés. Colleagues describe her as "Tuve la oportunidad de trabajar con Ingrid durante casi dos años y fue una gran experiencia. Ingrid es una excelente profesional, experta en SEO. Siempre buscando ir mucho más allá de lo necesario, logró llevar la cuenta a un excelente nivel. " and "Mi experiencia a la hora de trabajar con Ingrid como especialista SEO ha sido muy positiva y gratificante. Siempre aportando soluciones creativas, con gran valor e impacto positivo. Sigue las tendencias del mundo digital muy directamente y su formación y capacitación son constantes. Ha sido un placer trabajar con Ingrid y no dudo de su brillante futuro en próximos proyectos y empresas. "

Listed skills include Blogs, Facebook, Redes Sociales, Mercadotecnia En Medios Sociales, and 15 others.

Current workplace

Ingrid Bárcena's current company

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Nestlé
Nestlé
Digital Marketing Manager at Nestlé
vevey, vaud, switzerland
Website
Employees
176275
AeroLeads page
5 roles

Ingrid Bárcena work experience

A career timeline built from the work history available for this profile.

Digital Marketing Manager

Current

Ciudad De México, México

Developed and monitored a comprehensive media strategy across digital platforms, ensuring favorable ROI and efficient management of the media investment budget. Designed and executed digital marketing strategies to enhance brand positioning, drive purchase intent, and generate leads. Conducted market and competitive analysis to craft tactics aligning brand.

Feb 2023 - Present

Search, Crm & Ux Specialist

Responsible for ensuring that every consumer touchpoint throughout the consumer journey is efficient, effective, and engaging. Identifying all touchpoints that each brand should have and ensuring a personalized experience for every consumer.Key Responsibilities:Guide and lead the development of holistic Search strategies (SEO and SEA) across search.

Feb 2021 - Feb 2023

Head Seo

Wpp

México

Responsible for developing and executing comprehensive SEO strategies that align with Volkswagen's brand objectives and drive organic traffic to digital properties. Collaborating closely with content creators, web developers, and digital marketers to implement best practices and ensure Volkswagen's digital assets are optimized for maximum search engine.

Mar 2019 - Feb 2021

Spanish Content And Campaign Specialist

Assisting in the development of Spanish content and annual marketing plans to support Dalai Group strategy, Mil y Un Consejos strategy goals and Dalai Group's clients.Specialized in targeted SEO, social media, video marketing, paid search and mobile marketing campaigns that drive engagement, leads and revenue.SEO for HBO MAX and ASO for HBO GO in Brazil.

Sep 2016 - Feb 2019

News Reporter

México Media Service

México

Keep up with all the local and global happeningCover a wide variety of storiesConduct and schedule interviewsPlan, edit, and write stories and atricles to be broadcasted

May 2011 - Mar 2012
Team & coworkers

Colleagues at Nestlé

Other employees you can reach at nestle.com. View company contacts for 176275 employees →

1 education record

Ingrid Bárcena education

FAQ

Frequently asked questions about Ingrid Bárcena

Quick answers generated from the profile data available on this page.

What company does Ingrid Bárcena work for?

Ingrid Bárcena works for Nestlé.

What is Ingrid Bárcena's role at Nestlé?

Ingrid Bárcena is listed as Digital Marketing Manager at Nestlé at Nestlé.

Where is Ingrid Bárcena based?

Ingrid Bárcena is based in Mexico City Metropolitan Area, Mexico, Mexico while working with Nestlé.

What companies has Ingrid Bárcena worked for?

Ingrid Bárcena has worked for Nestlé, Wpp, Dalai Group, and México Media Service.

Who are Ingrid Bárcena's colleagues at Nestlé?

Ingrid Bárcena's colleagues at Nestlé include Cretu Florin, Emad Djahangiri, Clemilton Cardoso De Lisboa, Luiz Felipe Oliveira Castor, and Javier Cedamanos.

How can I contact Ingrid Bárcena?

You can use AeroLeads to view verified contact signals for Ingrid Bárcena at Nestlé, including work email, phone, and LinkedIn data when available.

What schools did Ingrid Bárcena attend?

Ingrid Bárcena holds Licenciatura, Communication, Journalism, And Related Programs from Universidad Nacional Autónoma De México.

What skills is Ingrid Bárcena known for?

Ingrid Bárcena is listed with skills including Blogs, Facebook, Redes Sociales, Mercadotecnia En Medios Sociales, Medios Sociales, Consultor De Redes Sociales, Pinterest, and Social Media.

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