Ingrid Bárcena Email & Phone Number

Ciudad De México, México

Developed and monitored a comprehensive media strategy across digital platforms, ensuring favorable ROI and efficient management of the media investment budget. Designed and executed digital marketing strategies to enhance brand positioning, drive purchase intent, and generate leads. Conducted market and competitive analysis to craft tactics aligning brand positioning with business objectives. Created tailored strategies for audience behavior and insights in the Mexican market, collaborating with regional and global teams to provide strategic recommendations for audience development. Coordinated strategic projects with agencies and stakeholders to address market needs effectively. Utilized data analysis to drive audience-focused decision-making and achieve goals, while strengthening SEO strategy to expand audience reach and optimize paid media investment. Implemented tailored strategies across various channels, adapting approaches to the unique characteristics of each platform for effective execution.

Responsible for ensuring that every consumer touchpoint throughout the consumer journey is efficient, effective, and engaging. Identifying all touchpoints that each brand should have and ensuring a personalized experience for every consumer.Key Responsibilities:Guide and lead the development of holistic Search strategies (SEO and SEA) across search engines, eRetailers, and other search platforms. This includes keyword strategy, content strategy, media campaigns, voice search, etc.Guide and lead the development of CRM strategies, aiming to enhance personalization in mailing and SMS.Guide and lead the improvement of UX and personalization on owned platforms, achieving improvements in brand KPIs.Ensure adoption of Golden Rules in the development of communication materials for media platforms: Meta, Google, etc.Lead the development of omnichannel communication journeys targeted at Nestlé consumers.Collaborate with the media team in the corporate relationship with Google and Meta, leading the implementation of projects focused on enhancing consumer experiences.Oversee agency relationships to ensure efficient wow moments and implementation of best practices.Market tools champion for: Search, CRM, UX & Social Media to ensure usage and utilization of DCF tools for the market.

México

Responsible for developing and executing comprehensive SEO strategies that align with Volkswagen's brand objectives and drive organic traffic to digital properties. Collaborating closely with content creators, web developers, and digital marketers to implement best practices and ensure Volkswagen's digital assets are optimized for maximum search engine visibility.Key Responsibilities:Develop and execute comprehensive SEO strategies tailored to Volkswagen's digital ecosystem, including websites, mobile apps, and other online platforms.Lead to optimize Volkswagen's digital assets for maximum search engine visibility and organic traffic acquisition.Conduct in-depth keyword research and analysis to identify opportunities for content optimization and expansion, aligning with Volkswagen's brand messaging and business objectives.Collaborate cross-functionally with content creators, web developers, and digital marketers to implement SEO best practices throughout Volkswagen's digital projects and campaigns.Stay abreast of industry trends, algorithm updates, and competitive landscape changes to continuously refine Volkswagen's SEO strategies and maintain a competitive edge.Establish KPIs and metrics to measure the effectiveness of Volkswagen's SEO efforts, providing regular reporting and insights to senior management.Drive innovation and experimentation in SEO tactics and technologies to ensure Volkswagen remains at the forefront of search engine optimization excellence.

Assisting in the development of Spanish content and annual marketing plans to support Dalai Group strategy, Mil y Un Consejos strategy goals and Dalai Group's clients.Specialized in targeted SEO, social media, video marketing, paid search and mobile marketing campaigns that drive engagement, leads and revenue.SEO for HBO MAX and ASO for HBO GO in Brazil and Spanish Speaking Countries.Helping execute effective digital campaigns including SEO, content marketing, email marketing, mobile marketing, social media marketing, video marketing and paid search.Assisting in building campaigns that utilize workflows, landing pages, emails and interpreting their analytics.Facilitate step-by-step internal and clients guides.Social Media management.

México

Keep up with all the local and global happeningCover a wide variety of storiesConduct and schedule interviewsPlan, edit, and write stories and atricles to be broadcasted