Ingrid Bos Email & Phone Number

'S-Hertogenbosch, Nb, Nl

Eindhoven, Noord-Brabant, Nederland

In my job as Head of Marketing & Communications I am responsible for:- defining and executing the overall marketing strategy- further building the brand positioning and brand awareness in Europe- defining and monitoring the corporate identity- creating communication tools for target groups / online content- defining the overall trade marketing strategy and support local trade marketeersIn my role I have the pleasure to - lead the Trade Marketing & Digital Marketing department- be member of the Operational Management Team

Best

I'm working as a marcom professional at Opple Lighting.Responsibilities:- Responsible for the local marcom calendar (incl. mediaplan)- Managing priorization & effectiveness of marcom activities- Driving the continuous and systematic process of measuring ROI of the activities- Financial control over Marcom spend incl. tracking and corrective actions- Responsible for internal communication Trade Marketing- Managing external agencies for event and trade marketing- Managing trade marketing with regard to sell out activities- Responsible for merchandising strategy and executionEvent Marketing- Budget responsible- Organizing trade fairs in Europe- Project briefingsSales material- Various on- and offline tools- Ensuring a proper follow up of lead managementDigital marketing- Responsible for the Opple Lighting Europe website- Social Media- Opple newsletter

Eindhoven Area, Netherlands

Responsibilities:- Developing and executing yearly marketing plan for Philips Automotive Benelux.- Developing and executing promotions - Responsible for all communications- Organizing and attend channel related fairs and events- Creating PR plan, maintain contacts with press, free publicity and creating advertorials- Online marketing: SEO, SEA, email marketing, social media campaigns- Product Marketing; product introductions according- Development of technical and sales training - Training wholesalers, garages and other specialists- Coaching and supervising interns and marketing assistent

Eindhoven Area, Netherlands

Responsibilities:- Building and maintaining optimal relation with main key accounts (wholesale and retail)- Establish and monitor Key Account Plans- Annual business reviews with Key Accounts- Achieve sales targets and encouraging selling-out- Category Management

Responsibilities:- Building and maintaining good relations with the DMU of the electrical wholesale branches and main customers for lamps in the region.- Analysing turnover and results of the international operating electrical wholesale branches and other regional accounts.- Introducing new products at wholesalers, installers and professional end users.- Training lighting specialists, installers and end users

Eindhoven Area, Netherlands

Responsibilities:- Sales Order Fulfillment proces- Claims- Active support in Account Team togehter with Key Account Manager

Online Marketing

search engine marketing (SEO and SEA), optimalization process and usability, webanalytics, loyalty and retention.

Bachelor'S Degree, Markting & Sales

Activities and Societies: Nima Marketing A, Nima Marketing B, Nima Sales A, Financieel Management voor Middenkader

Directiesecretaresse

Bachelor'S Degree, Hbo Deelprogramma Didactiek