Ingrid Chen Email and Phone Number
I am an accomplished and experienced multilingual Marketing and Content Director based in Hong Kong, driven by a deep passion for language and culture.With a primary focus on the Fine Art, Luxury and Higher Education sectors, I bring forth strong leadership and a proven track record of success in establishing robust cross-cultural communication. My expertise lies in my in-depth understanding of the English and Chinese languages, as well as cultural differences, motivations, drivers, and behaviors.One of my core strengths is the ability to develop and execute content strategies that effectively engage and inform audiences. By leveraging my skills, I have successfully driven website traffic, increased social media engagement, and raised brand awareness for various organizations.I take pride in shaping an institution's voice to ensure it stands out as unique, knowledgeable, and approachable. By applying my skills and expertise, I can help your institution effectively communicate its message and establish a strong and distinctive brand presence.If you are seeking a dedicated professional who can bring innovation, strategic thinking, and a deep understanding of language and culture to your marketing and content initiatives, I am confident that my skills and experience make me an ideal fit. Let's collaborate to create impactful and engaging content that resonates with your target audience.CORE COMPETENCIES• A dynamic leader with strong business/commercial acumen and a flair for marketing• Proven experience creating content in multiple languages (English/Chinese)• Expertise in a wide variety of media, including text, video, and interactive media• Effective localisation of company assets within China, Hong Kong and Taiwan• A keen eye for detail, ensuring content is fine-tuned and edited with a creative flair• Advanced knowledge and understanding of social media and networking platforms• Substantial experience in managing and developing a team with a diverse background • Skilled in problem-solving and conflict management to ensure a smooth workflow • Sound organisational and interpersonal skills with the ability to prioritise and multitask• Solid time management with high precision in a deadline-oriented environmentPlease contact me to learn more: +852 9385 7318 | ingrid@creatus.hk
Articulate
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FounderArticulate Jan 2024 - PresentHong Kong Sar
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Editorial And Translation Director, AsiaSotheby'S 2019 - Mar 2024Hong Kong• Direct the production of compelling, persuasive and highly-bespoke Editorial & Translation materials to tight deadlines.• Provide leadership and exercise responsibility for the work of translations and content team• Develop and nurture positive relationships with senior business-getters and colleagues across the marketing division and specialist departments • Oversee a team of digital/editorial professionals, providing guidance and direction to the team on online and print content production.• Lead and support teams and identify gaps in research and market information and opportunities for innovation.• Manage budgets, forecasting, and reporting effectively, and drive tangible and measurable results against set goals and KPIs.• Keep abreast of Sotheby’s and market developments, and help maintain, update and improve team systems and resource libraries. -
Deputy Director, Head Of TranslationSotheby'S Aug 2012 - Dec 2018• Oversaw a multicultural team of seven people, including training, setting KPIs, and professional development.• Ensured all Chinese online/offline material published aligned with editorial guidelines and company objectives.• Assisted the CEO and Chairman to craft forewords, speeches and market reports ensuring editorial excellence.• Supported the facilitation of private sales and high-value transactions, ensuring transparency for all parties.• Collaborated with multiple Sotheby’s teams globally, including working closely with country press offices.• Oversaw all localisation of sales and marketing collateral, as well as managing Chinese content on the website.• Created compelling market-appropriate content, including art descriptions and SEO-rich website content.• Worked with team to author and edit original Chinese copy for auction catalogues, brochures and marketing.• Utilised a trusted "black book" of freelance translators and writers to support editorial objectives.• Using cross-cultural knowledge, project managed the delivery of various Chinese sales and marketing campaigns.• Practised prudent budgetary control, ensuring all actuals were aligned with Sotheby’s budget forecasts.
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Translation ManagerSotheby'S Aug 2012 - Aug 2015Hong Kong• Supported multiple global teams to publish 50+ bilingual catalogues per year.• Evolved bilingual strategies through research and reviewing/improving existing translation processes.• Created compelling, engaging and persuasive marketing copy for a wide range of clients and products.
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Marketing OfficerSotheby'S Apr 2012 - Sep 2012Hong Kong• Oversaw the complete localisation of the back-end system and website and the optimisation of all content for Chinese markets.• Worked to tight deadlines to conceptualise and deliver fresh Chinese content for a diverse range of services.• Collaborated with multiple internal and 3rd-party teams as lead Chinese copywriter for the website.• Created rich media ads for promoting various Sotheby’s services, auctions and events.• Utilised cross-platform knowledge to lead integrated communication campaigns and ensure the widest coverage.• Upgraded all content, product descriptions and PR materials, ensuring all content was SEO-rich.
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Client LiaisonSotheby'S Nov 2010 - Jan 2012London, England, United Kingdom• Appointed to the team as an interpreter between Sotheby's English-speaking specialists and Chinese clients.• Supported and assisted Chinese clients in placing bids at live auctions and over the phone.• Assisted Chinese clients through complicated shipping, customs, payment, and tax processes associated with auctions and private sales to ensure compliance and regulatory controls were met.• Tactfully dealt with any client objections during these processes by delivering positive outcomes.• Developed positive relationships with regular customers by balancing customer “needs” and “wants”.
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Freelance InterpreterLionbridge Interpretation 2004 - 2010London, England, United Kingdom• Worked off-site and on-site for Lionbridge, one of the largest global translation/interpretation agencies.• Collaborated with NHS UK teams to ensure correct Chinese-English translation across multiple NHS services.• Supported business meetings by providing accurate translation to drive increases in UK-China trade.
Ingrid Chen Education Details
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📲+852 9385 7318 | 📩 Ingrid@Creatus.Hk | 🌐 Www.Ingridchen.Art -
London Consortium, University Of LondonHumanities, Art, History, Cultural Studies, Literature
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Humanities And Cultural Studies -
Comparative Literature
Frequently Asked Questions about Ingrid Chen
What company does Ingrid Chen work for?
Ingrid Chen works for Articulate
What is Ingrid Chen's role at the current company?
Ingrid Chen's current role is Bilingual Content Creation | Cross-Cultural Communication | Bridging Languages | Content Strategy | Fine Art | Museums | Galleries | ex-Sotheby’s Editorial Director |12 years’ in Art and Auction.
What schools did Ingrid Chen attend?
Ingrid Chen attended 📲+852 9385 7318 | 📩 Ingrid@creatus.hk | 🌐 Www.ingridchen.art, London Consortium, University Of London, Birkbeck, U. Of London, University College London, U. Of London.
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