Ingrid Chen Email & Phone Number

Hong Kong SAR

Hong Kong

• Direct the production of compelling, persuasive and highly-bespoke Editorial & Translation materials to tight deadlines.
• Provide leadership and exercise responsibility for the work of translations and content team
• Develop and nurture positive relationships with senior business-getters and colleagues across the marketing division and specialist departments
• Oversee a team of digital/editorial professionals, providing guidance and direction to the team on online and print content production.
• Lead and support teams and identify gaps in research and market information and opportunities for innovation.
• Manage budgets, forecasting, and reporting effectively, and drive tangible and measurable results against set goals and KPIs.

• Oversaw a multicultural team of seven people, including training, setting KPIs, and professional development.
• Ensured all Chinese online/offline material published aligned with editorial guidelines and company objectives.
• Assisted the CEO and Chairman to craft forewords, speeches and market reports ensuring editorial excellence.
• Supported the facilitation of private sales and high-value transactions, ensuring transparency for all parties.
• Collaborated with multiple Sotheby’s teams globally, including working closely with country press offices.
• Oversaw all localisation of sales and marketing collateral, as well as managing Chinese content on the website.

Hong Kong

• Supported multiple global teams to publish 50+ bilingual catalogues per year.
• Evolved bilingual strategies through research and reviewing/improving existing translation processes.
• Created compelling, engaging and persuasive marketing copy for a wide range of clients and products.

Hong Kong

• Oversaw the complete localisation of the back-end system and website and the optimisation of all content for Chinese markets.
• Worked to tight deadlines to conceptualise and deliver fresh Chinese content for a diverse range of services.
• Collaborated with multiple internal and 3rd-party teams as lead Chinese copywriter for the website.
• Created rich media ads for promoting various Sotheby’s services, auctions and events.
• Utilised cross-platform knowledge to lead integrated communication campaigns and ensure the widest coverage.
• Upgraded all content, product descriptions and PR materials, ensuring all content was SEO-rich.

London, England, United Kingdom

• Appointed to the team as an interpreter between Sotheby's English-speaking specialists and Chinese clients.
• Supported and assisted Chinese clients in placing bids at live auctions and over the phone.
• Assisted Chinese clients through complicated shipping, customs, payment, and tax processes associated with auctions and private sales to ensure compliance and regulatory controls were met.
• Tactfully dealt with any client objections during these processes by delivering positive outcomes.
• Developed positive relationships with regular customers by balancing customer “needs” and “wants”.

London, England, United Kingdom

• Worked off-site and on-site for Lionbridge, one of the largest global translation/interpretation agencies.
• Collaborated with NHS UK teams to ensure correct Chinese-English translation across multiple NHS services.
• Supported business meetings by providing accurate translation to drive increases in UK-China trade.

Education record

Phd Humanities And Cultural Studies, Humanities, Art, History, Cultural Studies, Literature

Mres, Humanities And Cultural Studies

Ma, Comparative Literature