Collaborated in the development and implementation of strategic marketing plans and budgets for Allpa SAC and its local stores. Conducted client studies, sales evaluation, and product analysis. Created marketing incentives to promote store traffic and brand awareness. Analyzed media buying and events participation. Managed Social Media to increase brand recognition. Organized and executed various in-store events. Designed collateral and promotional material with Photoshop and Illustrator. Supported sales efforts during international tradeshows.• Assembled the Corporate Sales department, designed its marketing tools, strategies and agenda.• Boosted brand’s recognition on social media and store’s sales by 170 % during the first quarter.

Launched entrepreneurial venture with responsibility of all business and sales operations. Prepared quarterly P&L statements. Directed the building of the entire web/e-commerce infrastructure on Magento platform. Managed back-end system, order processing, inventory management, and shipment. Utilized Google Analytics for data collection. Designed entire website content and online catalogue. Oversaw product’s concept implementation, design and development. • Traveled extensively to recruit accounts and provide personalized account management.• Spearheaded growth from a startup to full profitability.

Served as leading sales representative to doctors and medical professionals. Traveled extensively to meet with clients and recruit new accounts. Monitored order fulfillment, guaranteeing customer satisfaction.• Performed sales presentations and trainings, ensuring informative, comprehensive sessions. • Achieved consistently high sales rate and developed strong working relationships with clients.

Managed product sales and in store presence through the retail distribution channel at 102 national retailers locations across 11 cities within South Florida. Focused on sales-related activities with additional responsibilities such as cultivating strong and positive relationships with accounts, performing formal and informal product trainings and presentations. Implemented marketing plans, merchandising and promotions. Gathered intelligence reports, competitive data. Forecasted market trends and recommended best practices. • Achieved 110% sales increase during 1st quarter.• Dynamically established Client’s brand and its POS in Florida.• Trained over 1,000 retail sales associates, managers and district managers on product’s features and benefits.

Provided unparalleled 24/7 on-call support and assistance to Premier patients entering hospital facilities. Oversaw complex transfers, guaranteeing smooth patient transitions. Ensured that insurance, lodging, and air/ground transportation needs were all fulfilled. Oversaw pre-arrival and post-stay paperwork operations and care. Guaranteed adherence to the highest ethical standards and top-of-the-line experience for all patients.• Provided sympathetic counsel and ensured responsive, compassionate service in clients’ time of need; visited patients/ family members daily to guarantee their comfort and satisfaction.• Managed patients’ special security and care needs, including services for VIP clients; spearheaded service that resulted in large charitable donations to the hospital. • Collaborated with hospital’s P.R. department to successfully prepare numerous special press events and fundraisers.

Created and oversaw national and local TV/Radio advertising campaigns for international/ national brands. Created and adjusted comprehensive rotation analysis, identifying and targeting best strategies. Generated and analyzed competition reports; pre-posted all buys. Identified business drivers and developed winning market growth strategies. Researched and implemented demographic/ consumer data.• Directed the placement of campaigns for K-Mart, Corona, American Airlines, Chrysler, Modelo Beer, and Aunt Jemima.• Specialized in campaigns that optimized multi-cultural market growth.