• Orchestrated a comprehensive website overhaul and introduced e-commerce functionality, resulting in a notable 60%+ surge in sales year over year.• Devises and executes strategic marketing campaigns, driving heightened web traffic, social media engagement, and brand recognition.• Directs successful B2B and B2C marketing initiatives from conception through optimization, bringing in over $1.8M in revenue over the past year. • Manages multiple digital projects simultaneously, ensuring timely completion and adherence to budgets. • Facilitates cross-functional team collaboration to meet project milestones and company expectations. • Directs the company's Amazon presence, managing product sales and collaborating on all store materials. • Implemented EDI software to enable products to be sold on Chewy.• Oversees marketing team, overseeing the creation of an editorial calendar and production of digital content across platforms.• Handles company communications and manages project scopes to align with Carolina Coops’ goals and timelines. • Manages collaborative marketing initiatives, securing national TV exposure, magazine features, podcast appearances, and cross-promotions across social media platforms and philanthropic initiatives.• Produces weekly live video podcast, as well as overseeing video editing projects and performing various editing tasks.

Brand development, website management and development, email marketing, press releases, and identify marketing opportunities and community outreach projects.• Skillfully managed and maintained WordPress website, consistently creating new, engaging pages while refining existing content to enhance user experience.•Crafted detailed case studies for every energy efficiency project, complemented by captivating slideshows to illustrate key points effectively.•Wrote impactful press releases for energy efficiency projects in collaboration with clients, ensuring key messages resonate with target audiences.•Executed and managed multiple digital marketing projects, delivering results within tight deadlines. •Strategically managed Facebook and LinkedIn presence, utilizing compelling copy to attract new clients and elevate brand awareness within relevant communities.•Analyzed metrics, prepared reports, and identified growth opportunities.

•Skillfully managed and maintained WordPress website, consistently creating new, engaging pages while refining existing content to enhance user experience.•Wrote impactful press releases for energy efficiency projects in collaboration with clients, ensuring key messages resonate with target audiences.• Executed and managed multiple digital marketing projects, delivering results within tight deadlines. •Collaborated with the head of sales to coordinate and execute various promotional activities, ensuring featured placement on the website and social media channels, and ultimately leading to a significant 35% increase in solar leads.•Strategically managed Facebook and LinkedIn presence, utilizing compelling copy to attract new clients and elevate brand awareness within relevant communities.•Analyzed metrics, prepared reports, and identified growth opportunities.

•Crafted engaging website stories adhering to AP Style guide, including selecting appropriate photos and incorporating appropriate hyperlinks for seamless navigation.•Successfully established and oversaw a dynamic Pinterest presence, fostering a community of over 5,000 dedicated followers.•Implemented strategic cross-promotion initiatives across Pinterest, Twitter, and Facebook platforms, driving a notable 32% increase in likes and followers.

•Spearheaded the management and continuous updating of websites, from pre-launch stages to ongoing maintenance, while providing valuable insights on layout and design enhancements. Diligently addressed technical issues to ensure optimal site functionality.•Produced and edited mission-driven videos to elevate brand awareness and drive donations, resulting in a remarkable 175% surge in donations.•Curated and published compelling stories and photos on the website, paying close attention to layout and design intricacies, resulting in a notable 75% boost in overall site traffic and an impressive 125% increase in unique visitors.•Crafted engaging content and meticulously designed emails for newsletters, resulting in a remarkable 150% surge in subscriber numbers within six months.

• Executed impactful web marketing campaigns, contributing to a 200% upsurge in gross online donations. • Led cross-functional collaborations for donation-driven campaigns, generating $2M in annual web income.• Managed strategic web partnerships, optimizing integrated campaign strategies for sponsor programs.• Authored articles for website campaigns and produced mission-driven videos.• Enhanced website performance, driving a 74% increase in site traffic, 113% rise in unique visitors, and more than 7 million annual page views for pet adoption.

Produced stories for News 12 website for seven different regions while ensuring all content meets News 12 network standards for all journalistic integrity and production quality and conforms to proper rules of grammar and the AP Style Guide. Produced stories for the News 12 Web site and interactive set top box for seven different regions. Ensure all content meets News 12 network standards for all journalistic integrity and production quality and conforms to proper rules of grammar and the AP Style Guide. Generate content for delivery on all Interactive platforms including web, ITV, infobar. Responsible for responding to breaking news, including feeds, infobar, Web story, resulting in an increase in web hits, thus creating a 35% increase in ad revenue. Responsible for features, in-depth stories and community events including taking in feeds, editing footage, producing for Web and set top box.Troubleshoot technical problems with transcoder, infobar, Leitch editing equipment.Trained people in all aspects of Web producer position.