Ingrid K. Email & Phone Number

Prague, Czechia

Plant Care and Plant Protection • Overall responsibility for the Strategy and Product management in the Eastern European and Nordics region. In close cooperation with the international Category Management in the German Headquarters as well as international marketing department, production and sales.• Evaluation and decision-making regarding country-specific product launches. • Monitoring the process of registration of plant care products• Briefing and coordination of packaging with all export countries, taking into account legal framework conditions, requirements and proof approvals.• Management of the PIM with all relevant product information• Overall responsibility for the marketing activities in the region (focus on online and trade marketing).• Responsibility for the marketing budget of the region and performance management • Design and creation of online and offline marketing materials according to corporate design specifications.• Coordination and management of the export websites• Co-development and Implementation of customer loyalty measures

Central Eastern Europe

Responsible for the AVENT, Sonicare and Philips Hair Care and Shaver brand lines in 17 Central and Eastern European Countries.

Central Europe

Product portfolio: Yogurts• Developing Brand Strategies• Developing and implementing Go-to-Market strategy for new product launches - innovations & renovations• Cooperating with media agencies to develop ATL and BTL brand communication strategies• Analyzing competition, brand performance, market development and consumer trends• Qualitative & quantitative research • Managing brand activation marketing activities• Budget & P & L responsibility• Cooperating with sales, logistics, finance and export teams

Central Europe

Responsible for brands Colgate, Palmolive, Lady Speed Stick, Mennen and Ajax Managing trade marketing 5P Strategies in the Czech Republic & Slovakia.• Responsible for retail channels strategies for: Drug stores, Hypermarkets, Supermarkets, Pharmacies, Traditional Trade and Cash & Carry• Analyzing,product portfolio performance• Presenting to top management portfolio performance on a monthly basis• Developing retail marketing strategies for sales team: Product, Price, Placement, Promotion and POS• Responsible for managing priority key annual brand events and customer trade activities• Developing and implementing Go-to-Market strategy for new product launches• Working closely with the sales team in implementing retail marketing strategies on the ground• Monitoring and keeping team informed about the market developments and competition activities • Gathering and utilizing shopper behavior, consumer insights, category and market trends• Planning consumer brand activation marketing activities

California

• Product Development of Retailer Private Label Brands: Stater Bros., Valuetime, Topcare, Full Circle• Product portfolio: Dry Foods, Non- Foods, Personal Care, Baby care, Feminine Hygiene, School Supplies, Dairy & Frozen Foods• Analyzed the market, consumer and shopper trends for potential new products under the private label brand Recommended new private label branded products for a California supermarket chain – retailer in fresh & dry food, non-food, health – OTC (over-the-counter) medications, vitamins, baby, feminine hygiene, beauty care• Contracted suppliers for new products – negotiated pricing, marketing support• Created ideas for new product packaging and worked with agency and suppliers in developing the packaging• Maintained vital relationships with key retailer merchandising executives and suppliers • Accountable for $1.6 million annual sales dollars

California

• Developed and managed an annual marketing plan, monthly campaigns• Responsible for management of a marketing budget• Communicated with retail branches to execute marketing campaigns• Coordinated consumer focus groups• Briefed and contracted PR agencies to place advertisements in newspapers and magazines• Handled development of creative - marketing collateral –product catalog, website, in-branch displays• Planned and coordinated public relations events and client educational workshops• Utilized client database system to target clients for campaigns and promotions• Tracked results and performed cost/return analysis on projects using member data and statistical information gathered by client databases and utilized Crystal Reports Software to develop spreadsheets and presentations• Worked with Chief Compliance Officer to insure all marketing, promotional materials, articles, advertisements, logos, and others meet regulations of the SEC, NASD, NCUA organizations

International Business, Finance, Information Mgmt

Political Science

Activities and Societies: Phi Alpha Delta - National Pre-Law Society