Ingrid Miller Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

http://www.threetreesbooks.comThree Trees Books is a tiny neighborhood bookstore in the beautiful Seahurst section of Burien, WA, just south of Seattle. Order books online for free in-store pickup or shipping: www.threetreesbooks.com. Instagram and Facebook: @threetreesbooks

San Francisco, Ca, Us

San Francisco, Ca, Us

Los Angeles, Ca, Us

San Francisco, Ca, Us

As a member of Tripping.com's leadership team reporting to the CPO, led product development focused on maximizing yield and revenue diversification. Specific accomplishments:Built several new vacation-rental-specific advertising products in order to wean ourselves off third-party ad services, improve customer experience, maintain a diversified revenue base, and improve ad yield overall.Developed the strategy and design for vacation rental meta-search sort monetization and future auction platform.Led the total mobile-first redesign of Tripping's search results page to improve page speed, customer satisfaction and booking conversion rate for our vacation rental suppliers.Led a highly collaborative, customer and data-driven product roadmapping process for 2018 and our Q2 2018 roadmap update.Analyzed Tripping's key meta-search metrics and sort system which led to several yield-optimization tests and improved sort decisioning - including a beta CPC bidding experiment with a larger vacation rental supplier.Supported the engineering and product teams to adopt and operationalize agile methodologies, resulting in faster and better product and test execution.

Bellevue, Wa, Us

As part of the Data and Analytics Practice, worked with EY clients to harness their massive customer data stores to drive marketing and advertising sales performance, and deliver highly customized services.

Stamford, Ct, Us

Oversaw KAYAK’s auction and native ad product strategy and development, programmatic ad yield, data management and data monetization.Specific accomplishments:Developed, launched and operationalized a customer-friendly "exit modal" native comparison ad product with an innovative share-of-voice auction model behind it to ensure auction liquidity in a winner-take-all product.Managed KAYAK's hotel listing auction product roadmap, continuously designing and launching new bidding and reporting capabilities to meet customer needs, as well as regular experimentation with price parity models and unique international locale requirements.Aggressively managed all ad technology vendor relationships to drive up yield from programmatic display advertising platforms, data resale partnerships, and comparison ad providers.Reporting to the President of KAYAK, managed a global team of product managers and ad technology operations specialists who maintained all ad product systems and services for our ad sales and account management organization.

Seattle, Wa, Us

Using customer data, campaign performance analytics, targeting capabilities and audience extension, I helped drive drive results for digital marketers on and off Expedia's global points-of-sale. Specific accomplishments: Developed a predictive targeting algorithm to identify high vs low value Expedia customers, and used this to target more intrusive ads away from "bookers”, and toward "lookers"Led the development of Expedia's home page "take over" ad product for destination management organizationsOversaw customer data management, privacy compliance and data resale partnership with BlueKai (now Oracle)Managed the BI team during a leadership vacancy, focusing efforts on seasonal yield analysis and pricing strategy.

Seattle, Washington, Us

Led ad product/targeting technology development, custom client solutions, and industry outreach and evangelism for WhitePages' advertising sales organization.

New York, Ny, Us

Account lead and media strategist for MSN Search launch (now Bing), David's Bridal, Countrywide Home Loans and Netflix.

Toronto, On, Ca

Managed Reuters.com's advertising business p&l (product and operations), oversaw technical operations and managed ops and account management teams in NYC, London and Japan.

New York, Ny, Us

Led Institutional Investor's digital business, driving monetization strategy and overseeing in-house UI and development teams supporting its popular B2B newsletters, journals and flagship magazine Institutional Investor.

Led a team of digital strategic consultants planning and designing content management system implementations for major media and publishing companies.

Led new business development efforts for Atomic Vision, a boutique, CODIE and ICON Award-winning web site design firm.

San Francisco, Ca, Us

Producer for C|NET Radio and C|NET Features.

Helped to build and grow Mother Jones Magazine's first web site.

B.A., Political Science

High School