Ingrid Panameno Email & Phone Number

Los Angeles, California, United States

• The Public Good Projects is a public health non-profit specializing in large-scale media monitoring programs, social and behavior change interventions, and cross-sector initiatives.
• Developed and delivered monthly insights for public health awareness campaigns and client-facing metrics reporting documents for measurement and optimization purposes.
• Monitored multi-channel campaigns performance against KPIs and industry benchmarks.
• Contributed to components of campaign strategy development, such as target segmentation and digital personas, brand/ messaging research, competitive audits, data management, and measurement planning.

• Designed and implemented communications campaigns to create brand awareness and increase product sales in the food and beverage industry.
• Analyzed and summarized campaigns performance using data visualization reporting tools and provided actionable recommendations for continuous brand messaging campaigns improvement.
• Led networking efforts to strengthen relationships with industry partners and social media content creators for advertising and revenue expansion opportunities.

Dallas-Fort Worth Metroplex

• NBCF is a non-profit whose mission is to help women through early detection, education, and support services.
  
  
• Led and handled the collection and analysis of qualitative data in breast cancer awareness events to improve future outreach campaigns and breast cancer community services across the country.
  
• Conducted geospatial analysis to map hospital recipients against areas in need to optimally allocate funding.
  
• Designed and managed volunteer virtual bilingual training and high school summer internship program to create a steady fundraising stream for organization.

Dallas/Fort Worth Area

• Cinemark is an American movie theater chain with operations that have expanded throughout the Latin American region.
• Researched and gathered external and internal data regarding the performance of company in Latin America to formulate strategies to increase movies viewership and reduction of operating cost.
• Assisted in the development, design, and report preparation of ad hoc analysis to senior management.
• Supported local Latin America teams with data visualization and reporting tools to enhance performance.

• NBCF is a non-profit whose mission is to help women through early detection, education, and support services.
• Conducted data entry for hospital reports and maintained internal databases updated.
• Prepared breast cancer awareness materials and administrated breast cancer support website.

Master’S Degree, Local Economic Development

Activities and Societies: Rotary International Global Grant Scholar. Model United Nations Team.

Bachelor’S Degree, Economics

Activities and Societies: G-Force. UNT LeaderShape Insititute.

Associate’S Degree, Economics

Activities and Societies: Pasitos.