Marketing Specialist
Current- Support in the development and implementation of an annual marketing plan that leverage allrelevant channels, including website, email, SEO, PPC, display and social media and integratewith offline marketing campaigns.- Manage and monitor all social media accounts. Responsible for creating, planning and coordinating all social media content & design (blog posts, videos and other creative assets).- Maintenance and assistance on the development of all company websites (www.firstcitizen.ie /www.autopoint.ie) and mobile apps.- Digital campaign development, planning and execution.- Analysing data and monitor traffic using Google Analytics, Google Search Console, and other key SEO tools.- Provide weekly reports to communicate all marketing activities impact to the business using MS Excel and PowerPoint. - PPC and Google Ads account management. - Working closely with external suppliers, creative agencies and IT department to deliver keyprojects.- Providing input to design & layout of websites, brochures, pdf’s, email, blogs, advertising, etc. - Supporting all promotional activities.- Organising and attending external and internal events nationwide.- Preparation of sales presentations.- Providing support for the research of new market opportunities.- Organising marketing materials from design to print/online, brochures, pdf’s, flyers and maintain record of all marketing and promotional materials. - Assistance in all aspects of brand management.