Ingrid Pinheiro Email & Phone Number

Redwood City, CA, US

Palo Alto, California, US

• Impacted by workforce reduction
• Created four major campaigns (for AI Products) within 1st 6 months, boosting demand generation by 25% through content strategy implementation and continuous campaign analysis.
• Partnered with Product Marketing to develop messaging, campaign strategies and content to leverage across marketing.
• Expert in building relationships and leading through influence

Sunnyvale, California, US

• Impacted by workforce reduction
• Led the transition of the company's Go-to-Market Strategy from a Product to a Solutions-First approach.
• Increased global campaign performance by 15% through data-driven optimization of campaigns.
• Developed the company's inaugural Global Marketing Calendar for cross-regional, cross-functional activity visibility.
• Introduced new procedures for enhanced interdepartmental collaboration on strategic projects.
• Created the company's inaugural marketing and sales content library.

Redwood City, California, US

• Led Equinix's Global Integrated Marketing department, establishing operational processes, defining success KPIs, and analyzing performance.
• Enhanced cross-functional collaboration, resulting in more efficient campaign executions across sales, product, and marketing teams.
• Generated a {25%} growth in customer acquisition by overseeing successful global marketing campaigns.
• Managed several large-scale projects, including the Global Interconnection Index (GXI) and three product launches, showcasing strong project management skills in meeting deadlines and budget constraints.
• Developed quarterly campaign reviews, analyzing performance against marketing goals around leads, account engagement, and MQLs.
• Established Best Practices across department and processes during tenure as Director.

Tempe, AZ, US

*** Permanently Closed due to Covid ***

Sunnyvale, California, US

• Created and executed a lead qualifying system for marketing to sales, including scoring and nurture programs.
• Increased sales by {15%} by effectively shifting program messaging to solution selling.
• Managed the product launches of 2 of the company's key solutions.
• Implemented campaign management strategies across teams for optimal ROI across marketing channels, messaging, and industries.
• Constructed a model for KPI targets and global marketing budget determination, using historical and industry data.
• Spearheaded the build of our customer marketing program aimed at developing a customer community to foster retention, loyalty, and advocacy.

Santa Clara, California, US

• Developed quarterly plans for pipeline creation (4x) and managed demand generation program strategy & execution leveraging various marketing channels including email, display, content syndication, events, and partner.
• Oversaw the marketing infrastructure used to operate the marketing to sales process including Marketo and Salesforce.
• Planned, hired and managed the Druva Demand Generation Team.
• Rebuilt sales qualification and opportunity development processes to increase the efficiency of the marketing-to-sales funnel.
• Key Successes: Increased lead qualification conversion rate from 7% to 15%. Pipeline efficiency improvements by 9.1%. Optimization of marketing channels resulted in 40% decrease in CPLs.

Broomfield, CO, US

• Developed process, infrastructure, and programs for the demand generation strategy that implemented marketing automation, content marketing, and lead development/nurturing integrated with Salesforce.com to sell.
• Partnered with Sales, Finance, and company executives to develop a successful lead-to-closed opportunity funnel.
• Spearheaded team initiatives and strategies, ensuring flawless execution that consistently met organizational objectives.
• Key Successes: Doubled number of Marketing Qualified Leads entering sales pipeline in less than 4 months. Increased Average deal size attributed to marketing activities by 50%.

Oakland, California, US

Note: Company formerly known as Rearden Commerce*Responsible for all aspects of marketing programs including messaging & content; execution, measurement & analysis; & lead generation & development. * Knowledge & use of different marketing techniques, including online & traditional marketing.*Developed closed loop planning and evaluation process of.

Angeles City, PH

• Freelance consulting with several clients.Consultant to technology companies on both strategy and execution of various types of marketing projects and programs. Expertise includes:- Demand Generation- Marketing to.
• Management of the inaugural Thought Leadership Summit for a SaaS company that targets the online travel industry.
• Launch of a Company in the Networking Industry (wireless): website, collateral, overall company presence at launch event.
• Channel Marketing Consulting for an Email Archiving Company. Projects included SPIFF development, online channel toolkit, marketing templates, and providing advice to partners on their demand generation and awareness.
• Consulted on event marketing projects consisting of planning, onsite management, and post-analysis of a wide variety of events, both online and offline. Negotiated contracts with 3rd party vendors; hotels, audiovisual.

Cambridge, Cambridgeshire, GB

• ZANTAZ Acquired by Autonomy in 2007***Held various marketing positions:- Strategic Alliances/Partners- Events & Campaigns
• Developed and executed joint partner marketing plans and programs that drove awareness and achieved demand generation goals.
• Built strong partner relationships and identified opportunities for strategic engagement and effective co-marketing. (Portfolio of partners managed included Microsoft and IBM).
• Evaluated and improved partner marketing programs to ensure value, in a timely manner.
• Managed all aspects of event marketing for the company including overall strategy, pre-show planning, onsite execution, and post-event analysis. This included the company’s annual User Conference, 25+ tradeshows per.
• Strategic development and implementation of customer retention and user program, both domestic and international versions. First year's program exceeded plan by 25% of measurable objectives and had over 100 customer.

San Jose, CA, US

• Led all marketing communication and lead generating programs for Cisco's Incumbent Local Exchange Carriers (ILEC) customer-base.
• Managed content timeline and process for conference presentations, provided speaker support prior to event and onsite, and oversaw event logistics and staff for conferences, i.e. Cisco's ecosystem developer community.
• Created and managed Cisco's auxiliary customer meeting headquarters in connection with Supercomm 2001. The headquarters had multiple programs executed over 3 days. Created new registration and check-in process for.

Mountain View, CA, US

• Designed marketing programs for both, demand generation and brand awareness for field sales offices, 15 sales offices, and approximately 70 salespeople.
• Initiated public relations plan for the company with two goals; achieving substantial media coverage and educating salespeople in satellite offices to address day-to-day PR needs.
• Oversaw company's field marketing and conference budgets.
• Directed design conception and print production management of various company collateral.
• Authored and critiqued web pages, press releases and collateral.
• Conceptualized and managed company's inaugural user group conferences (200 attendees per city, 2 cities).

CA

• As part of merger with Bay Networks**
• Directed program & budget for The Velocity Program- technical training for channel partners which consisted of a 3-day conference (approx. 700 attendees), a 4-city tour of a 1.5 day technical training seminar (300.
• Managed & developed content to educate 400+ partners on the company's new reseller business model.
• Conducted channel partner surveys on Nortel Networks' products, training, service, & partner programs.
• Managed annual 3-day channel executive conference (approx. 800 attendees). The conference was the first event organized for both Bay Networks & Northern Telecom channel partners to introduce the new company, Nortel.
• Conceptualized and oversaw the "VPN Program" to educate and generate revenue from 500+ channel partners on VPNs. A cost-effective solution was designed by creating a Seminar in a Box”, website, and rebate.

Dulles, Virginia, US

• Developed and administered company's Co-op and MDF programs for international Value Added Resellers. Produced extensive database with detailed information about distributors for channel marketing needs.
• Organized the localization and translation of marketing and sales materials into several languages.
• Expedited resolutions to marketing needs from 10+ international offices in consistent and timely manner. Created intricate online tracking system to track progress of international marketing projects.
• Directed worldwide registration of company's internet domain name by working with vendors, company's legal department, and field offices.
• Customized all materials for company's Intranet Deployment Seminar Roadshow and Toolkit focusing on System Engineers and CIOs in over 20 international locations.
• Coordinated and managed 5 day press tour which hosted 23 international journalists.

Bsfs (Bachelor Of Science In International Relations), Foreign Service

Education record