Ingrid Bezerra Alves Email and Phone Number

-Orchestrated the certification and awarding of two group brands as the best in their categories in the years 2022/2023.-Pioneered the creation of the first salary guide for leadership positions in technology, innovation, and digital.-Led a team and managed contracts with suppliers.-Drove growth marketing strategies resulting in significant LinkedIn growth (+420% and 564% on the Company Pages of Trend Recruitment and Yoctoo).-Researched and co-authored one of the largest Brazilian studies on motherhood and career (1,000 women surveyed and featured in over 50 media outlets).-Continuously implemented strategies to enhance the brands' reputation and recognition in their markets.-Developed new channels for candidate and client acquisition-Directed digital marketing strategy, paid traffic, including SEO, SEM, and content marketing.-Managed projects from briefing to execution, utilizing the 5W2H methodology for project management.-Responsible for lead attraction and nurturing, achieving an average open rate exceeding 21%.-Strategist for the main interview channel at Elliott Scott HR (over 52,000 views on Café das 10 channel videos).-Ongoing evaluation of candidate experience with an NPS score of 9.9, one of the highest in the market in the Sales & Marketing niche.Keywords: Leadership, Reputation, Digital Marketing Strategies, Team Management, New Channel Development, SEO, SEM, Contract Management, Project Manager, Growth Marketing, Market Research.

-Strategist for three group brands in Latin America, overseeing channel performance monitoring and campaign planning.-Spearheaded the strategy for building group landing pages and crafted compelling copy tailored to Human Resources audiences (group's average conversion rate hovers around 37%).-Paid Traffic Account Manager (Google Ads, LinkedIn Ads, Facebook Business).-Editor, co-producer of digital products(e-books, surveys, reports), ghostwriter for LATAM Executives, and facilitator of workshops on agile methodologies and active learning methods.-In-depth understanding of the sales funnel, with a focus on identifying opportunities for improvement in structures, tools, and processes.-Created and monitored the launch map for digital products, developing key messages and effective positioning for each communication channel.Keywords: Content Strategy, Account Management, Agile Methodologies, Sales Funnel, Inbound Marketing.

-Strategist for the strategic positioning of three brands, including the creation of the brand voice on social media.-Performance manager and theme definition in collaboration with the press office.-Designer of customer and candidate experience journeys.-Responsible for adapting and tailoring global institutional and/or commercial content to local realities.-Construction and development of startups in the Executive Search niche: strengthening and positioning brands in their respective markets.Keywords: Digital Marketing Strategies, Team Management, New Channel Development, SEO, SEM, Contract Management, Market Research.

-Planning and promotion of initiatives to enhance the customer experience, including corporate TV and engagement campaigns.-Content writing for the company's newsletter and blog.-Involvement in and promotion of social projects, as well as construction of the communication plan for internal surveys.Keywords: Planning, Action Promotion, Customer Experience Enhancement, Corporate TV, Engagement, Content Writing, Newsletter, Blog, Social Projects, Climate Survey.

-Responsible for analyzing NPS and customer satisfaction, including the creation of communication evaluation metrics.-Development and implementation of communication evaluation metrics.-Creation and structuring of internal materials for the group, as well as the construction of communication strategies for their dissemination.-Monitoring spokespersons in relation to the press.Keywords: NPS Analysis, Customer Satisfaction, Communication Evaluation Metrics, Development, Implementation, Strategic Planning.