Ingrid Sellarulo Email & Phone Number

Australia

Tourism Marketing I Stakeholder Relationships I Project Management I Experiential Tourism l Visit and Media Consultant l Business and Tourism Service l Marketing l Business Plans l Consulting l Mentoring l Event Management l Itinerary Planning.

Key accountabilities/Projects and Initiatives: -Responsible for developing and providing information and insights on program and activities designed to help the Australian industry capitalise on Tourism Australia’s global marketing efforts.- Developing stronger working partnerships between Tourism Australia and the Australian tourism industry. - Proactively engaging Australian based industry partners and stakeholders who can take advantage of opportunities to partner in joint programs such as global PR, International Media Hosting projects, social media, events including Australian Tourism Exchange (ATE) and international and domestic marketing campaigns and leverage Tourism Australia’s strategies. - Responsible for communicating insights, new products and trends to all teams across the organisation.

Major Achievements: - Increased Pacific Blue’s industry presence and improved relationships with all major retail chains and corporate clients by implementing detailed business plans and sales strategies reports. -Performed and conducted training and product updates for groups from 3 to 300 pax both structurally and creatively. -Successfully managed an client portfolio valued at 29 million.  During this time I have increased ACT market sales by 20% over the past 6 months, introduced Virgin Blue to the lucrative government and corporate business and events market in ACT. And have become a member of the Canberra Conventions Bureau. - Won 3 new contracts valued 2 million per year, with a new area of distribution for Virgin Blue Airlines in NSW. Promotional/advertising company’s. Successfully negotiated three contracts, which generated 200K of business in their first month of contract. - I have successfully developed strong working relationships guaranteeing ongoing and future business with up and coming new company international projects. - Developed a new region portfolio for Business and Events in ACT and other regional areas. - Driven Ideas and Concepts in the Virgin Blue Business and Events Advisory Board in order to achieve revenue targets, market share and a raised market profile. - Successfully networking in the corporate market to raise the profile of Virgin Blue’s Business Events division.

Australia

Major Achievements: - Successfully increased distribution channel performance by 31% the first year and 35% the second year. (August 03 to September 05)  Escorted tours with key media, industry and corporate clients on international Corporate and team building tours – such as house building projects with the Tabatha Foundation in Cambodia, as well as visits to Thailand, Nepal, Bali and Laos. Increased Peregrine Adventures industry presence and improved relationships with all major retail chains and corporate clients. - I was an integral in the introduction and implemented a new corporate team building and special interest concept. Presenting and selling the concept of the Peregrine Corporate Community Projects and Team Building Tours (travelling to destinations such as Cambodia, Thailand, Vietnam, Africa, Peru and Nepal) to the corporate world. As well as clean up the world projects in Egypt. Giving the corporate world the opportunity to make a difference. 8 Trips underway in the first year of implementation. NSW group business increased by 43%. - Implemented successful sales incentives resulting in across the board profit increases. And also successfully managed state budgets for NSW/ACT.

Major Achievements: - Increased Flight Centre Ltd NSW sales – up to 63.3% Growth 2002. - Coordinate and host 6 famils to Queensland a year to show off new products and highlight destinations to media and travel agents as well as an annual 3 day extravaganza and award ceremony. - Initiated communications and negotiated with Flight Centre NSW. Developing this account into the No. 1 account for Tourism Queensland. Implemented strategically a sales and development plan including a priority hotline. -Consistently exceeding monthly targets. - Developed strong working relationships guaranteeing ongoing and future business. - Won Harvey World 2002 Wholesaler of the Year NSW and National Travel Industry Awards 2002. Wholesaler of the Year NSW. Due to key relationship development. November

Major Achievements : - Successfully implemented and negotiated a sales contracts and product agreements with Backpackers Travel Centre and Backpackers World, which turned Prosail Whitsunday’s from a 7 yacht operation to a 21 yacht operation in a matter of 3 years. - Coordinated and Hosted media on overnight yacht charters in the Whitsunday’s on a regular basis. Everything from day trips to 5 nights out at sea targeting a variety of markets from the luxury to the youth/flashpacker market. - I was a member of the Airlie Beach Backpackers Association, putting Airlie Beach on the map for the international traveller. -Conducted Whitsunday Sailing training seminars around Australia to the industry and also conducted a similar seminar program to corporate world for team building days both in the Whitsunday’s and also on Sydney Harbour and introduced corporate sailing concept to the Whitsunday’s Region.

Education record

Education record

Education record

Education record

Power Point 2000

Education record

Education record

Effective Presentation Skills, Myer Briggs

Positioning Unique Value, Runing Effective Meetings, Account And Portfolio Development

Senior First Aid

Editing

Time Management For Team Leaders

Cognitive Thinking , Nlp ( Nuero Linguistic Programming)

Effective Presentation, Enhancing Your Effectiveness At Work Negotiation Skills, Myers Briggs

Leadership Development Program, Working Together, Outlook, Excel, Powerpoint Advanaced