-Collaborates with clients and the account services team to develop and execute strategic marketing plans. -Defines target audiences to develop segmentation strategies, audience profiles and customer journey maps. -Ensures brand and messaging consistency remains throughout campaign deliverables. -Researchs and recommends appropriate marketing channels and delivery tactics for each client. -Performs primary and secondary, quantitative and qualitative marketing research. -Leverages marketing research to ensure strategies align with results. -Tracks results and analytics and make appropriate course corrections if needed. -Ensures longer-term functional objectives are translated into shorter-term tasks.

-Support company strategy by creating and implementing a strategic, multi-faceted communications program designed to build and strengthen the organization’s role and reputation as a leader and authoritative voice in its field. -Working in partnership with key stakeholders, to manage effective and appropriate communication strategies and tactics that deliver key messages and marketing materials through traditional and new media. -Manage the development and production of promotional materials for the marketing group. -Responsible for project management from point of inception through final delivery, including copywriting, copyediting, proofreading, and managing creative resources (designers, printers, etc.) to ensure creative concept is adhered to and schedules are met. -Communicate and collaborate with department managers and other stakeholders regarding messages and promotions in the early stages of development for priority products, services, and/or initiatives to maximize promotional efforts.

DEVELOPMENT & STRATEGY: -Create marketing communications plans for headquarters of international association. -Develop the presentation and implementation of a corporate identity while assessing the most strategic way to market the brand to the membership community. -Develop and manage content, design and editorial schedules for all publications including a quarterly magazine, a weekly e-newsletter and a monthly newsletter. -Determine appropriate channels and marketing plan to market the association events and the membership. DESIGN: -Manage and create all pages associated with the associations various websites. -Manage and create messaging for the association's social media and use tools to determine the success of messaging. -Complete design projects including, but not limited to: conference magazines, brochures, membership marketing kits, print and web advertisements, newsletters, event materials, invitations, forms, web development and updates.

-Create and manage all design and communications. -Develop all national marketing campaigns for the tween market. -Develop implementation of communications strategies – including but not limited to membership publications and events that optimize awareness of the Core Purpose of membership-based association. -Serve as the liaison to local media and the association. -Develop strategic communications plan in conjunction with the mission and goals. -Supervise Communications Department staff and various association committees. -Complete design projects including, but not limited to: award-winning brochures, press kits, marketing kits, print and web advertisements, monthly newsletter, award-winning bimonthly magazine, posters, event materials, trade shows, invitations, forms.