Ingrid Tripple Email & Phone Number

Greater Philadelphia Area

Leapfrog Group (thinkleapfrog.com) integrates smart strategy and bold creative to provide innovative solutions to non-profit marketing and communications challenges. • As principal of Ingrid Tripple Communications, LLC, I work as an independent contractor for Leapfrog Group, a marketing and communications firm based in the western suburbs of Philadelphia. • Manage national and international clients in the fields of healthcare, higher education, independent school education, and the arts. Orchestrate qualitative and quantitative research, strategy and content development, communication planning, creative briefs, and brand rollouts. • Using a strengths-based approach, we develop multi-channel marketing campaigns for admissions and student recruitment, organizational branding, and institutional advancement. • Lead a team of strategists, writers, and designers to produce viewbooks, impact reports, print and digital advertising, and full-scale brand rollouts that resonate and captivate audiences. • Responsible for new business growth through content generation and dissemination.

Philadelphia, Pennsylvania, United States

As Marketing Director, I plan and implement creative solutions to marketing needs ensuring LTD’s strengths are known and articulated authentically across all platforms.

Malvern, Pa

• Managed 5-7 accounts in the fields of healthcare, higher education, technology, insurance, and medical devices. Clients ranged from small start-ups to large corporate conglomerates.• Developed long and short-term strategic marketing plans, timelines, budgets and creative briefs. • Organized internal teams (strategy, creative, production) and external partners (traditional/digital media, video production, photographers, web developers, copywriters, research groups) to create campaigns.• Identified new business opportunities and assisted on proposals/presentations.• Results-oriented mindset: applications for one university client went up 5.7% during an advertising campaign and after overhauling the School of Business website to better align the experience with user needs, unique visitors rose 12% and open house registrations jumped 77%.

Philadelphia, Pennsylvania, United States

• Managed all online and print communication projects for the Office of International Affairs, which included five departments under the provost’s portfolio: International Admissions, Education Abroad, Global Partnerships, International Student and Scholar Services, and the Intensive English Language Program. • Projects included content creation and construction of monthly email blasts, invitations, e-newsletters, videos and marketing brochures. Acted as an account manager overseeing project budgets, as well as dealing with multiple freelance and internal designers, writers, and printers on a daily basis. • My team’s marketing and communication efforts yielded 350 (38% increase) international freshmen for fall 2013, which is approximately 8% of the total freshman enrollment (4,300). This number equates to $35 million in tuition revenue for the university over four years. • Supervised a web consultant over the course of 15 months to redesign four department websites. Website content creation and maintenance for all departments fell under my purview.

Philadelphia, Pennsylvania, United States

• Major contributor in the concept development, writing, editing, and production of all development communications including print and web-based mediums: monthly email blasts, invitations, bulletins, magazines, e-newsletters, website, and specific fund raising brochures. Coordinate projects with multiple freelance and internal designers, writers, and printers. Communications pieces are mailed to 13,000+ alumni.• Sole staff person responsible for planning and executing 50+ special events a year, including everything from stewardship dinners hosted by the Dean (15 high-profile people) to reunions, career panels, campaign topping-off and ribbon-cutting ceremonies (400-600 people). • Primary speechwriter and liaison for the Dean when he attended development-related events.

Philadelphia, Pennsylvania, United States

• Served as editor and lead writer for Tyler Gestures, the School’s bi-annual alumni newsletter, mailed to 9,000 of Tyler’s alumni and friends. Responsible for a redesign of the newsletter and the change in editorial direction from being solely informational to having a clear, fundraising focus. • Managed Tyler’s alumni board (25+ people), which entailed facilitating meetings, events, and projects. • Coordinated all aspects of Tyler’s Annual Fund, including preparing communications materials and soliciting prospects for annual gifts of $1,000+. • Organized and implemented fund raising events including alumni receptions, gallery openings, faculty functions, and Tyler’s groundbreaking. Communications included invitations, email blasts, and website.

Philadelphia, Pennsylvania, United States

• Responsible for managing a sixty-member faculty/staff committee as part of the first comprehensive “Together for Temple” Faculty/Staff Campaign. This campaign raised $7.5 million; more in one year than the three previous years combined. Handled the logistics behind the communications, solicitations, acknowledgements, meetings, and school specific events for the faculty/staff campaign. • Took a lead role in the recruitment, development, and cultivation process for the President’s Advisory Board, planning their inaugural weekend and subsequent meetings. • Worked closely with a communications firm on the campaign newsletter, Advancing Temple, mailed to 15,000 highly rated prospects.

B.A., Sociology

Activities and Societies: Studied Abroad - University of Cape Town, South Africa, LeaderShape participant, multi-year participant.

M.S., Strategic Communication Management

Relevant Coursework: Research Methods in Communication, Crisis Communication & Issue Management, International Communication Management.

Education record

Activities and Societies: National Honors Society, Varsity basketball and soccer, co-founder Operation Smile