Think Bigger Innovation (pre-seed) combines the Think Bigger innovation methodology with a custom AI to promote the development of innovative, practical, and viable ideas.- Lead the development of the GTM plan for the launch of the Think Bigger Innovation course and platform.- Oversee end-to-end project management, coordinating various aspects of the launch process.- Developed content strategy and created content for Founder's LinkedIn/Instagram resulting in an increase of 18% impressions and engagements month over month.

- Streamlined the production of tentpole campaigns and daily projects, ensuring milestone achievement, budget adherence, and efficient cross-functional collaboration among marketing, ecommerce, merchandising, product, and leadership teams.- Managed a $15 million marketing budget by optimizing resource allocation and generating cost savings through the implementation of strategic financial planning and budget monitoring.- Improved creative processes over time by implementing best practices and documenting lessons learned, resulting in a 20% reduction in the creative team’s workload.

- Brands: Ralph Lauren- Agencies: R/GA (Samsung), DDB (Aflac, Novartis), MWWPR (Nikon)- Successfully managed a $5+ million 360° marketing campaign launch, implementing efficient workflow processes through the development of a comprehensive roadmap and detailed timelines for each deliverable.- Developed and implemented project management processes for 7 concurrent performance campaigns, encompassing paid social, video, programmatic, and direct buys.

- Developed tools to optimize the design process, resulting in a 15% month-over-month increase in the delivery of assets.- Spearheaded the execution of special projects within the Brand Design department, encompassing digital and print/in-store elements, for a new concept store (Grandshop), Membership/Loyalty program (Above & Beyond), and IPO preparation.

- Planned, executed, and tracked a $7 million global campaign and product launch. Managed the development of the campaign toolkit, oversaw the design, production, and delivery of over 80 pieces of content across digital, print, and video in less than 3 months.- Reviewed project budgets weekly, tracking, forecasting, and managing resources. Adjusted scope and resources to maintain acceptable P&L, margins, and other KPIs as needed.

Clients: Hulu, Vans, Walmart, Kelloggs (Pop-Tarts), National Grid, Johnson & Johnson (Band-Aid and Listerine), Coty (Sally Hansen and Rimmel), Alcon- Drafted Scopes of Work, maintained budgets (P&Ls, margins), managed and sourced resources (internal and freelance), and oversaw the production of social content, influencer campaigns, paid media, and ecommerce/marketing websites ranging in value from $15k to $5 million.- Led a successful multi-year Vans Customs influencer campaign, surpassing KPIs for 95% of planned posts. Identified and recommended opportunities for performance enhancement. Oversaw Walmart's monthly branded content calendar, consistently exceeding baseline engagement rates by 5% per post.

Clients: CoverGirl, Gillette, and Gillette Venus- Defined product specifications, identified milestones, and monitored the production of apps, eComm, marketing websites, paid media, social posts, and emails, all within a production budget of $4+ million.- Coordinated internal resources for a team of about 30 specialists across design, development, strategy, analytics, and account teams.

Client: Four Seasons Hotels and Resorts- Responsible for 62 localized websites and digital properties in 12 languages. Acted as a consultant and account manager to project sponsors, including Senior Regional Marketing Directors and individual property Directors of Marketing.- Managed a $1.25 million budget for new localization projects and website maintenance. Successfully negotiated with the translation vendor, saving the client $25k over a 6-month period.

Clients: Progressive Insurance, truth, Strayer University, Center for Disease Control - Office for Smoking and Health, New Business, and Tyson Foods- Led digital production from conception through delivery. Scoped projects, defined priorities, created project schedules, and ensured successful delivery within specifications.- Managed team of 20 creatives and developers to deliver websites, paid media, social media, email, mobile games and videos.

- Executed global digital campaigns (paid media, websites, emails, and social media) and was responsible for all aspects of production from inception through completion.- Briefed digital campaigns to Media Agency. Ensured that campaign was executed and fulfilled expectations.- Supervised internal and external creative and technical teams to ensure timely delivery and inline with global message and guidelines.- Organized, approved and trafficked online media creative for global and regional execution.- Collaborated with category and country marketing managers to create a targeted consumer online experience.

Responsible for all aspects of new media production from inception through completion on multiple, simultaneous projects. Align team of designers and developers’ workflow to support the growth of company’s online presence.- Managed internal design and development team members and external vendors built new sites and add/edit existing features while ensuring quality, consistency and deadlines were met to support collection launches.- Collaborated with category and country marketing managers to create a targeted consumer online experience.- Created Post-Campaign Analysis Reports for global PUMA websites and email marketing campaigns.- Tracked market trends and competitor developments to effectively analyze website functionality and design.- Created usage documentation for global use (Mongolian Shoe BBQ, proprietary CMS, etc.).- Supported and executed of award winning mobile campaign “Together Everywhere” (Commclubs Bayern - SIM Gold, Mobile Marketing Award 2007/2008).

Developed and maintained family of PUMA websites. Responsible for gathering all necessary content by liaising with internal marketing teams.- Developed and maintained 30+ PUMA family of websites (utilizing JSP/XML/Flash).- Worked with marketing managers to make sure content on all PUMA websites were current and engaging.- Collaborated with internal design, development teams, and vendors to build new sites and add/edit existing features. Scheduled and tracked assets for delivery.- Contributed to the creation of semi-monthly email marketing campaigns to support brand initiatives and drive e-commerce sales.- Implemented analytic tools to track and measure statistics for both websites and email marketing campaigns.