"10 loyal and recurring customers are worth more than 100 one time customers"I didn't care a damn about the above statement, till the start of 2016. Then started my journey@Whatfix of how single minded focus on customers can be your biggest differentiator in a new category SaaS. Fast- forward 6 years later, I became a fan of the above statement. For every $100 customer gave last year, we were making $140. That's 40% growth without any acquisition cost. Icing on the cake - great customer success stories, case study and testimonials ; marketing & sales teams love it. AppEQ is a product which helps in driving siloed teams across organisations to align through data and uncover account’s moment of opportunitiesGiving quick access to account data and insights is key to building a culture of account growth.