Iñigo Salinas Gastón Email & Phone Number

Basque Country, Spain

Vitoria-Gasteiz, País Vasco / Euskadi, España

Vitoria-Gasteiz, País Vasco / Euskadi, España

Definition and implementation of the company's Export Marketing Strategy on the assigned markets (Asia-Pacific & LATAM), oriented towards growth brand awareness in countries already present, as well as business development by prospecting new customers / countries, leading a team of 3 people. Some of the most relevant duties:- Manage the daily relationship with distributors, media, offline/online campaigns, internal and external teams to boost brand development and customer loyalty.- Drive the development of effective content strategy and provide marketing resources to our partner networks, agents and distributors, as well as feed local digital channels (case studies, graphic material, newsletters, publications on social networks, etc.).- Develop the Product Training Plan for the entire network of partners, as well as presentations and trainings to end customers.- Market research to detect niches of interest and potential new clients, based on macro and specific data from the fitness sector. Presentations to end users and management.- Generate an ecosystem of agents (institutional, corporate, commercial partners) that would allow the weaving of a wide network of public relations to penetrate in the main strategic sectors, such as elite sports, residential architecture, hospitality or public administration, among others.- Define the Prospecting Plan and regular trainings for the sales team in the use of digital tools to get new leads.- Organize fairs and events to publicize the brand in the most efficient way.

Vitoria-Gasteiz Y Alrededores, España

Responsible for designing the Marketing Plan of the company for all the targeted markets, in an industrial B2B environment, paying special attention to the Lead generation process through digital tools and sales funnels.- Brand Awareness and online visibility improvement- Definition of the Content Strategy, focused on Marketing Automation- Manage Media & Institutional Relations- Website Optimization for conversion- Market Reserach and Competitive Intelligence- Social Selling training to the sales team

Vitoria-Gasteiz Y Alrededores, España

Responsible for designing and implementing customer experience initiatives, focusing on detection and analysis of the clients’ touchpoints through their customer journey, in the following areas:- Product development- Coordination with international suppliers- Mobile App design- Design team management- Communication (product onboarding and visibility strategy)- Customer Service Management (Zendesk)Development of the Digital Marketing Strategy in corporate’s B2B area, focused on lead generation and nurturing, but also on improving the conversión rate for the ecommerce site, in the framework of digital tranformation and through Inbound Marketing strategies.- Definition of buyer personas.- Content planning and social media strategy.- Website’s user experience optimization.- Social Selling for market reasearch and lead generation.- Email marketing- SEM

Bilbao Area, Spain

Online Marketing Project Management and Development of Digital Strategies. I help small and medium sized companies to create and enhance their online presence through the correct use of different online channels.- Consulting and advice- Competitors' Analysis and Market Research- Brand Creation and 360º Digital Strategy Implementation- Web Design, Content Planning and Copywriting- Search Engine Optimization (SEO)- Social Media Marketing- Email Marketing- Web Analysis

Bilbao Y Alrededores, España

Development and execution of digital marketing projects focused on creating strategic knowledge to improve clients' decision making process regarding their target audiences. In more detail:- Brand Monitoring.- Online Reputation crisis management.- Digital marketing consulting and advising through strategic analysis.- Community Management and Content Management (Facebook, Twitter, LinkedIn, Google +)- Copywriting for various corporate blogs.- Search Engine Optimization (SEO).

London, United Kingdom

• Web design and content management from the CMS (Joomla, Wordpress).• Web structure creation and optimization for SEO: Meta Titles, Meta Descriptions, Heading Tags, Alt Tags, etc.• Keyword Research, competitors’ analysis and report creation. (Google’s Keyword Tool, SEM Rush, Spyfu).• CRO development based on new clients’ websites.• Email marketing: Campaign creation, schedule and follow up (MailChimp, Aweber).• Press release creation (PRLeap)• Social media platforms creation (Facebook, Twitter, LinkedIn, Google +, Pinterest) & campaign management (Hootsuite).• Google Adwords / PPC: Optimizing existing PPC campaigns, negative keywords identification & ads creation.• Paid & Non Paid traffic analysis (Google Analytics) and detailed campaign reporting.

Vitoria-Gasteiz Y Alrededores, España

• Develop and target customers for new international markets• Market research analysis (structure, type of commercial distribution, key competitors, etc.)• New business plan development.• Email marketing• Project management and campaign strategies.• Develop business through social media networking.

Master'S Degree In Digital Marketing Communications

University Degree In Business Administration, Commercial Management

Bachelor'S Degree In Business Studies And Management, Commercial Management

Education record