Niion Indonesia, co-founded in 2014, is a creative lifestyle brand specializing in innovative and stylish accessories, including bags and backpacks. Known for blending creativity with practicality, Niion emphasizes quality, branding, and storytelling in its products. The brand has achieved significant recognition, such as representing Indonesia at the 2019 Agenda Show in Las Vegas and winning the Most Promising Accessories Brand award in 2017.- Developed comprehensive design guidelines to ensure brand consistency across all touchpoints.- Collaborated on creating the brand and marketing strategy, including social media outreach andbrand activation plans to increase brand visibility.- Spearheaded B2B sales and marketing efforts, driving partnerships and growth opportunities.

PT Kereta Cepat Indonesia China (KCIC), now also known as Whoosh, a consortium of State-Owned enterprises (SOEs) named PT Pilar Sinergi BUMN Indonesia and a consortium of Chinese companies named Beijing Yawan HSR Co.Ltd. Whoosh aimed at reducing travel time and enhancing productivity connectivity between the two cities and the areas alongside the route.- Collaborated with internal teams and external agencies to execute a dynamic communication strategy for Whoosh, enhancing the brand’s presence across social media platforms.- Developed social media content for promotional campaigns, including event participation and initiation of strategic partnerships with 15+ OTAs and travel providers.- Monitored and analyzed social media trends to improve engagement and foster positive brand sentiment.- Created content and managed responses to maintain brand reputation and resolve issues effectively, enhancing customer satisfaction.

- Managed corporate communication activities and brand development for Kereta Cepat Jakarta-Bandung.- Led brand activation and engagement efforts to maximize reach and increase brand awareness.- Identified and facilitated partnership opportunities through strategic media relations.- Administered social media management to boost visibility and create meaningful engagement.- Promoted brand through targeted media relations, driving collaboration and public recognition.

- Created, updated, and improved learning materials to match the curriculum and support student success.- Took part in developing, organizing, and grading exams and assessments to ensure fair evaluation.- Provided personalized academic and business advice to help students and their businesses grow effectively.Course subjects : Creative Thinking and The Power of Simplicity, Entrepreneurship and New Ventures, and Action Project, Thinking and Acting like Entrepreneurial Leader, Design and System Thinking.

Institut Teknologi BandungMentor of Entrepreneurship Student2015/2016 BandungI conducted a mentoring session for entrepreneurship students for the entire semester. During the session, I supervised and guided the students as they ran and launched their businesses.MBA Institut Teknologi Bandung 2016/2017 Mentor for New Venture Management Course.