FIT HUB is a venture-backed Health & Wellness Startup in Indonesia with the mission to democratize access to Health & Wellness for all Indonesians.● Revamped retention framework, resulting in a xx percentage point increase in customer retention, achieving and maintaining a yy%+ monthly retention rate by constructing a full-year retention roadmap, researching gym industry market and trends, and creating behavioural-based segmentation.● Strategized and championed highly successful community events that achieved IDR xxbn revenue generation with an 85% event CSAT score by creating targeted advertising across 70+ locations, designing event and process flow, and managing 50+ managers nationwide● Developed an in-house Complaint Management System to establish a new SLA for time-to-response within 2 days by creating a complaint management business process, developing the automation using Appscript, and managing the change within 3 months.● Designed CRM strategy to maintain 73% MAU by analyzing and segmenting customer gym behaviour, created customer journey and its respective contents, and AB testing to optimize the contents.● Collaborated directly with the CEO and VP of Strategy, working closely with 5 functional heads in FITHUB to brainstorm, plan, and execute retention initiatives, including Marketing Strategy, Retention-enabled Product, and Incentives Program for 1000+ operational staff.

● Supported a bank-wide digital operational transformation strategy by baselining current business processes, benchmarking best practices, and synthesizing recommendations into a 5-year implementation roadmap, resulting in IDR xx in potential savings.● Led the as-is process baselining for 7 major Wholesale Banking client products, consolidating process efficiency through 3 critical improvements based on industry best practices and competitor benchmarking.

Designed automotive Omni-channel sales strategy to achieve 20% leads conversion improvement for 2 Astra Business Unit by baselining current sales operations, conducting market research, benchmarking competitor business models, and identifying and improving the sales strategy.

● Engineered a scalable system architecture and data flow integration for SAP implementation, resulting in IDR xx bn in operational cost savings for a top mining company.● Tailored 5 SAP HR module configurations to align them with business requirements, optimizing functionality and operational effectiveness.

Facilitated Industrial Engineering student through several laboratory activites related to: industrial electronics, microcontroller, programmable logic controller, intorduction IoT using Arduino. Facilitated production system related laboratory acitivies, e.g. : process planning, line balancing, production planning and control.

● Achieved an 87.5% reduction in reporting time by creating 4 Logistics Excellence Dashboards with MS PowerBI, enabling real-time nationwide supply chain performance monitoring.● Spearheaded an automated document preprocessing software for over 5 million daily raw data entries using VBA.