I offer a wide range of expertise that I have gained throughout my career. I specialize in data-driven content production for online media. My focus is on creating content that is tailored to the target audience and that supports the customer in achieving their business objectives.I am commissioned by magazines, newspapers and other companies in need of effective, high-quality content, be it articles, videos, social media content, press releases or blog posts. My clients have so far included e.g. Ensi- ja turvakotien liitto, Mielenterveyden keskusliitto, Yle, Iltalehti, Helsingin Sanomat, Mehiläinen, Trendi, Duunitori, Yhteishyvä, LähiTapiola, Fazer and Sanoma Media Finland.I organize trainings and courses on e.g. planning and development of data-driven content production for online platforms, as well as on digital content distribution (e.g. search engine optimization and social media channels). As a communications consultant, I also devise online content strategies, assisting companies in achieving improved visibility in key channels.My blog, Inka I, reaches approximately 35 000 monthly users and its accompanying social media channels have a combined 18 000 followers. I produce content revolving around health, well-being and food. I am excited about all new opportunities and would be happy to discuss how I can help you achieve your business goals. Please find my contact details below.

As a Managing Editor of digital content at Aller Media Oy I was responsible for the lifestyle websites Idealista and Baana. I was involved in the initial development and launching of Baana. My work included strategic and operative tasks, as well as operational managament. I was in charge of content, distribution channels, e.g. social media channels and Google and was involved with website development with our IT department and commercialization of the websites with sales and marketing. I educated our staff and bloggers in data driven digital content, social media, and analytics and search engine optimization. I was also involved in Nordic-level co-operations of Aller.

As a Digital Producer at Aller Media Oy I was responsible for content and distribution channels of the lifestyle website Idealista. Idealista was launched in the spring of 2016 and I was asked to develop a strategy and editorial process for the website.

I was the Digital Producer for kauneusjaterveys.fi, the online publication of Kauneus & Terveys, the most respected women's magazine in Finland. I was responsible for the content, administration and budget of kauneusjaterveys.fi. My work with search engine optimization, social media and website analytics resulted in rapid growth of the websites user traffic. One of my duties was to educate and train the bloggers, freelancers and editors of Kauneus & Terveys in online journalism and search engine optimization.

I worked as an editor and producer for Ilta-Sanomat. I wrote for both the entertainment and lifestyle sections of the paper. I was responsible for the family, travel and home sections. On occasion I wrote for the wellness, fashion and beauty sections as well. I was tasked with ensuring that the weekly user goals of my area of responsibility were reached. I hosted two separate blogs at different times as well as two video series on iltasanomat.fi.