Digital Marketing Manager
CurrentDeveloped and executed a comprehensive digital marketing strategy, driving a 30% uplift in lead generation through targeted SEO, SEM, display, and email campaigns.Administered 3+ content management systems (CMS), optimising website functionality and increasing user engagement by 25%Led the digital advertising budget, reducing costs by 20% while maintaining a 98% campaign performance rate through strategic media planning.Collaborated with NEC Japan HQ to align global marketing strategies, fostering cross-border collaboration and ensuring brand consistency.Analysed campaign performance and implemented data-driven optimisations, leading to a 15% improvement in marketing efficiency.Key Achievement: Directed the launch of NEC’s global brand statement, resulting in a 25% increase in digital engagement through a multi-platform marketing strategy.