Supporting public & private organizations through transformation journeys, guaranteeing efficiency, optimization and results in a high performance environment. We approach Customer Experience through our Traveler App Solution, tackling travelers barriers along the customer journey, adding value and facilitating personalized experiences.

I joined NH Hotel Group in 2013 as Vice President Corporate Sales to consolidate the M&E, Corporate Transient & Airlines area. Direct responsibility on the 5YP and 50% of the company revenues, leading the change of culture within the sales team, developing and implementing a 360º customer sales methodology, integrating meaningful metrics tools and programs. After a change in the Board and an internal reorganization, I took the Senior Director of Business Development position, managing key feeder markets like UK, France, Nordics and new points of sale as GCC and CIS with 20 talented people in my team and managing 2 M € budget. I left NHHG due to the integration with MINOR hotel group. I learnt about the importance of EXECUTION, about effectiveness, of having common and visible goals, communication flow and data quality, navigating through complex environments.Selected Accomplishments • Contribute to the 110% EBITDA growth in 5 years• Drive +26% growth of the revenues in 5 years• Deliver +18 € over Company ADR from GSF EMEA markets in 2018

International Sales & Marketing representation company, offering an integrated array of online & offline services for Hotels.My entrepreneurial venture with two partners, I established the foundations of our core business, developing the national and international sales network. I learnt how to run under a startup model, keeping the balance between cost, customer services and profitabilitySelected Accomplishments • Create a customized business plan per segment/channel • Optimize hotel P&L• Implement online tools for direct channel optimization

International Hotel Group operating close to 230 hotels in 21 countries under brands such as Royal Hideaway, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels.I joined BH&R to create the M&E department, I worked in the cultural change & vision, defined and integrated the strategy, procedures and marketing tools to position the brand in existing and new EMEA markets with a team of 15 people. I improved my strategic skills and keep building on a white canvas, I learnt about change management, negotiation & influence and internationalization. Selected Accomplishments • Push 30% revenue grow under a weak economic environment• Increase conversion ratio to double digit figures• Integrate metrics allowing M&E business intelligence

Luxury Resort designed by Pritzker architecture prize laureates Alvaro Siza and Rafael Moneo. My main achievements were to introduce the property in the international luxury market while under construction. I learnt how to build on a white canvas, analyzing data, designing strategy, setting, following up & controlling KPIs & budget.

Independent owned boutique hotel, now part of Barceló Hotel Group.My major accomplishment was to increase 1 pp the Quality perception from our customers due to the improvement of the social climate. I learnt about Operations, conflict resolution and transversal teams management.

Hotel Operator with 185 hotels located in 127 destinations.My main success was to be the most profitable sales member, from 1996 till the moment I left the company. Sercotel was who shape my views about the sales process as a quantitative activity with clear and KPIs and metrics, managing both internal & external clients.

5* Deluxe Hotel in MadridIt was my first professional experience and I learnt about luxury, customer service and attention to detail