Inna Kerman Email & Phone Number

Israel

Central, Israel

• Planning and executing all digital marketing for clients (medium and small business), including SEO, marketing database, email (Smoove), social media (Facebook, Instagram and Tik Tok) and paid search advertising (Google)• Experience in e-commerce, creating websites on the Shopify and promoting it.• Design, building and maintaining social media presence• Measuring and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identifying trends and insights, and optimize spend and performance based on the insights• Brainstorming new and creative growth strategies• Planning, executing, and measure experiments and conversion tests• Collaborating with internal teams to create landing pages and optimize user experience• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborating with agencies and other vendor partners

Israel

• Leading a marketing team (4 professionals)• Planning and managing all digital marketing campaigns such as Google AdWords, Yandex, Newsletters (including building the DB), FB ads• Measuring and reporting performance of all digital marketing campaigns, as well assessing goals (ROI and KPIs)• Prompt collaboration with team members in generating landing pages and optimizing user experience• Identifying recent trends and insights and optimizing campaigns accordingly• Online Ad Trafficker• Video editing, content filling social networks, email marketing

Ramat Gan Area, Israel

• Performing all aspects of traffic management, including implementation, testing, deployment, delivery and running a variety of statistical reports. • Acting as a point of contact for internal teams regarding proprietary ad-trafficking technology, implementation and maintenance. • Responsible for trafficking publishers’ inventory and monitoring delivery, across multiple sources.

Moscow

• Leading and managing large scale companies such as Coca Cola, Unilever, Reckitt, Benskiser, Byer• Managed all client’s lifecycle specifically in tender offers preparation, projects development, financial and production components• Developing new projects which involved strategic monitoring of each project stage, preparation of financial reports and results analysis • Implementation of the program «BUD Clydesdales» which resulted in Tripled Bud (Budweiser) sales through a series of marketing campaigns- inRussia, Moscow

Ppc Manager

Internet Marketing: From Beginner To Professional

Master'S Degree, Specialist Of Advertising