Sondela Strategy is a Brand, Innovation & Communication consultancy. Originating from South Africa - a magical place where innovation is born out of necessity. Where entrepreneurial spirit, creativity, curiosity, and grit are part of our DNA. Sondela is a Zulu word that means, "Come closer, Move forward." We partner with brands that seek clarity and provide insight to understand and seize the opportunities at their feet. Our clients include:- Rivers Agency | Brand Strategy, Positioning, Copywriting, Naming, Social Media Strategy, Funder Communication Strategy - Seed Strategy | Innovation, New Product Ideation, Strategic Landscape Assessment, Insight & Research, Trend Analysis, Brand platform work- Revel OTR | Business Strategy, distribution - scaled the business- DarkRunner Overland | Launch Strategy, Profile work

Creation and execution of important strategic and creative deliverables that meet client objectives and challenges.- Unearths opportunities through client discovery, ideation sessions, competitor analyses, brand insight, and research- Experience with for-profit and non-profit sectors across multiple industries including Banking, IT, Academia, and Science- Formulates brand creation, positioning and creative strategies- Develops content and messaging strategies for steady drumbeat of communications- Account management for a key agency client, delivering on brand and communication plan- Provides direction to creative and writing teams for content creation.

Lead for brand clarity and messaging project to reposition Quotient’s brand perception and offer in the market.• Liaison with brand and messaging agency to conduct primary research to identify key findings• Working with project team to refine overall positioning, brand architecture and messaging refinement• Content audit to determine current offering to the market• Delivered content strategy to drive purposeful and high-performing content

Communications lead on global change projects and business partner for the North America and LatAm regions.• Trusted strategic advisor for senior leaders to effectively communicate strategy and people initiatives.• Developed supporting messaging to contextualise global cascades and land these more effectively in market.• Managed and curated market content, expertise and knowledge that was shared globally. • Communications lead on the global Gallup Q12 employee engagement program, achieved a 92% response rate.• Over 90% global adoption of Microsoft Teams and OneDrive achieved through effective change communications. • Led communications, engagement and change activities following the sale of the majority of our US operation.• Communication and change lead for two subsequent acquisitions and the dissolution of a joint venture in Canada.

Relocated from Global headquarters in London to lead Internal Communications and engagement activities for the US market and other US-based dunnhumby businesses. • Advised on the market Employee Communications & Engagement strategy ensuring alignment with global plans.• Championed employee experience through activities and events, named the 9th best place to work in the US.• Developed global messaging fundamentals for employees to articulate and communicate our purpose and strategy.• Directed the event experience, communications and content for client conferences that more than doubled ROI.• Managed a network of communication champions to enable scale and access to resources.

Global role responsible for both internal and external communications. • Communications support for six global territories, provided content and resources for business development. • Launched the refreshed dunnhumby brand externally, supported with internal positioning and brand guidelines.• Branding and positioning for two of our go-to-market capabilities, advised on Ux and developed marketing collateral. • Set up global CRM database for content-driven marketing campaigns that drove incremental sales.• Delivered employer brand and graduate recruitment campaigns that attracted the best talent.

Responsible for corporate marketing and business development activities for the firm. Provided day-to-day marketing support to eight international offices and the financial services arm of Cluttons. • Managed PR, website, collateral, merchandise and online reputation to elevate company profile and brand. • Business development project manager for tenders and RFP submissions.• Launched new intranet and sourced engaging content from subject matter experts.

Provided marketing communications and business development support to two national business units. • Formulated marketing and communication strategies to support the business plans of each team. • Managed the marketing budgets and ensured that the spend achieved the best result. • Produced professional and personalized pitch documents, introduced efficiencies to reduce marketing spend. • Curated content for targeted online and direct mail campaigns to key clients.

Initially employed as an assistant to the Marketing team, I was promoted to be the most senior member of the team charged with running the day-to-day marketing activities of the firm and managing an assistant. • Managed production of marketing and sales collateral for the firm. • Introduced innovative and efficient print processes that halved production costs.• Oversaw corporate marketing activities including brand identity, PR, advertising campaigns and events. • Launched customer-centric website with improved functionality and enhanced property search.• Liaised with all agencies, suppliers and publishers to produce award-winning advertising campaigns.