Inna Voskoboynikova Email & Phone Number

Russia

Moscow City, Russia

Developed digital products and redesigned CX for large country initiatives, shaped pivotal transformations:● Redesigned overall CX and processes, developed 10+ customer-centric digital products to support industry transformation, defined products' functional requirements, and launch roadmap● Led workshops and large meetings: 15+ Design Thinking sessions for 20+ middle and senior managers● Drafted guigebook on customer-centric digital products development, united existing approaches on country level

Moscow, Russia

Moderator at SKOLKOVO on scholarship championship for YANDEX Fintech● Managed group dynamics, lead the teams through the process of product strategy and GTM plan development CX redesign for Russian large furniture factory with its own distribution ● Designed a brand new CX concept, introduced cheap hypothesis testing for the flexible supply management

Created a strategy for the biggest Russian railway carrier aimed to increase its revenue by 50% by means of client experience transformation:● Designed the ecosystem of offline & online services expanding company’s non-core business offering ● Formulated value propositions for B2C, B2B, and B2G users, and 10+ user scenarios for the ecosystem● Developed an organizational structure and a high-level IT architecture● Defined the MVP and formed a 4-year product strategy delivering an optimal revenue growth

Moscow, Russia

Created digital products and marketing strategies for the companies of financial, FMCG and metallurgy industries, and the public sector (smart city, digital government):● Developed a portfolio of banking digital products for 7 TAs in B2C and B2B markets, defined MVPs● Led marketing, communication, and media planning strategies. Managed budget allocation. Achieved the set KPIs. Completed the project a month ahead of schedule which led to its marginality increase by 15%● Designed a corporate site structure making it a single point of contact for ~30 TAs of the company● Improved sales funnel conversions by transforming processes. Unlocked additional net profit of $6K per client ● Formed guidelines for deploying sales, marketing and CX strategy in Russia regions and EU countries ● Aligned functional requirements, user scenarios and IT architecture for the largest Russian digital platform

Moscow, Russia

Business processes analysis and costs optimization, marketing strategy and customer base development

Paris, Île-De-France, France

Marketing and communication strategy for SVOD (subscription video on demand) service, GTM for LATAM

Paris, Île-De-France, France

Customer needs and barriers study for the IoT devices aggregator app, French market

Moscow, Russia

Operational brand management for a hair care brand on CIS markets

Master’S Degree, Marketing

Master in Marketing and Strategy: "Product Management and Marketing Studies" Master ranking: 5th in France, 13th in Western Europe Merit.

Master’S Degree, Marketing

Activities and Societies: Case clubs Master ranking: 1st in Russia, 5th in Eastern Europe Top 3% student of 2014 promotion Double Diploma.

Bachelor’S Degree, International Trade, World Economy

Diploma of Excellence - #1 student of 2013 promotion