Directeur Commercial (Retail L Digital Banking)
CurrentResponsible for formulating and driving the Retail Business and Digital Banking strategy, sales, growth, profitability and relevant market share in collaboration with enabling functions of the bank. Leading efforts to optimize customer experience and leverage digital solutions to meet evolving market demands.Overseeing also the marketing and communication function, I am responsible of ensuring the bank differentiates itself in a competitive market, ultimately driving growth and customer loyalty thru’ building and maintaining relationships with customers and partners, enhancing brand awareness, and promoting financial products and services while managing customers’ expectations, inquiries and concerns.