Marketing Manager
CurrentStrategy Development:Build and implement a comprehensive marketing plan using current trends, approaches, and tools to meet our Trustworthy AI goalsMeasure the effectiveness of the marketing strategies and update/refine plans as neededDevelop and manage spending against strategic goals and efficiency measuresLead audience research workCoordinate marketing work with the communications teamMarketing & Brand Building:Ensure all marketing efforts serve to achieve… Show more Strategy Development:Build and implement a comprehensive marketing plan using current trends, approaches, and tools to meet our Trustworthy AI goalsMeasure the effectiveness of the marketing strategies and update/refine plans as neededDevelop and manage spending against strategic goals and efficiency measuresLead audience research workCoordinate marketing work with the communications teamMarketing & Brand Building:Ensure all marketing efforts serve to achieve immediate and long-term organizational goals, identifying and implementing improvements for processes and contentDevelop and implement audience-specific marketing plans, collateral materials, online and offline events, and engagement opportunities that elevate Mozilla’s visibility and activities among key audiences including tech developers, investors, and global tech + policy thought leaders.Manage marketing campaigns, coordinating marketing plans, media campaigns, and various assets, while working closely with internal collaborators and external partners.Plan, develop, and approve paid advertising, polls, and sponsorships to effectively reach key audiencesWork closely with both internal and external content creators to develop campaign assets such as video and static imagesManage internal approvals processes for the creative production of advertising and branding to develop communication and brand consistency across all user touch points.Manage day-to-day project priorities and execution of marketing initiatives; track team tasks, resources, deliverables, and deadlines. Show less