Jerry B. Email & Phone Number

Singapore, Sg

We enable companies to achieve a competitive advantage through managing contingent workforce quality, efficiency & risk

Working with businesses to envision and create brand and experience innovation at speed. Clients have included ISTARI (cybersecurity) and Temus (digital transformation consultancy). Both are Temasek companies. http://www.blantonium.com

Fabriik is a new financial ecosystem powered by an interconnected group of companies that can transform, hold, trade, and grow every asset you own. Where everything is digital. This is where creativity meets unlimited possibilities.CMO at a blockchain startup focused on helping people live happier, more productive lives via a small eco-system of tools and services.• Responsible for all aspects of branding, performance marketing, social media, content, and engagement and go to market strategy for B2C, B2B and B2developer audiences.• Restructured marketing function to include product marketing oversight and customer insights and research discipline to inform product design, value proposition definition and go-to-market strategy.

Singapore, Sg

Working with Temus to define and create a human-centric approach to digital transformation.

London, England, Gb

Consulting with ISTARI Global to concept, design, and implement the Cyber Academy experience.

New York, New York, Us

Part of the original founding members of CitiFintech which is a start-up inside the Global Consumer bank dedicated to creating mobile-first solutions to deliver game changing customer experience and model the change in how the company will think and operate. Asked to be Head of Design and leader of the experience design and marketing team in the FinTech innovation center of excellence located in Singapore. Built and lead first-ever in-house design and creative center of excellence for Citibank Singapore with responsibility for all design initiatives across 16 countries of APAC and EMEA. Serve as "Design Evangelist" within the company to speak to the power of user-centered design and co-creation. Manage team of 36 designers, UX specialists, strategists, producers and developers. Regional design and user experience (UX) authority for all consumer facing touch points. Implement Design Thinking, and agile development to create better user experiences for Citi customers globallyPartner with the Innovation Lab to design and test new experiences and evaluate partner technologiesMentored mobile start-ups during Citi Mobile Challenge and Tech for Integrity "hackathons". Evaluated start-up offering and technology for possible partnership opportunities with Citi.Responsible for complete re-design and ongoing development of investing and wealth management customer experience for affluent and HNW segments.Developed new positioning and communications platforms for emerging affluent, affluent and HNW service brands and brought to life in both digital and offline media. Concepted, designed and implemented an all new mobile banking app launched in October 2017 with region-wide deployment over 2018.

New York, New York, Us

• Co-lead (‘co-founder’) of Citi Discovery (Bionic) innovation work stream for developing a consumer-led global approach to authentication and managed trusted identity. • Led redesign and positioning approach for Citigold globally. • Led design, positioning and marketing strategy for Citi Priority globally • Responsible for identifying, developing and managing global consumer marketing initiatives in collaboration with regional and country business and marketing teams in APAC and EMEA • Partnered with EMEA regional marketing to deploy marketing hub and agency support network. • Led initiative with APAC Sales and Distribution team to streamline promotional offers and simplify sales event communications and approach resulting in significant increase in qualified traffic. . • Responsible for the brand strategy and user experience of the “My Hungry Life” dining portal. • Leading initiative to develop in-branch digital content to provoke consumer interest, attention and receptivity to sales messaging. • Manage advertising and media agency relationships for APAC.

New York, New York, Us

Responsible for the strategic direction and the key strategic marketing communication initiatives in all markets ex US (21 core markets, 43 markets in total).Work collaboratively in a matrix organization and direct/support regional marketing and senior management in regions and key local markets to supervise all advertising produced outside the US and the performance and delivery of the agency partners across all markets. In charge of a procurement initiative to create a transparent, measurable and equitable agency remuneration system across all global markets including US.

New York, New York, Us

• Responsible for the global deployment and implementation of new brand positioning and identity program across entire organization and over 100 countries (retail, Corporate & Investment Bank, Private Bank, and corporate). Program included brand purpose, identity, house-style, and business/product naming oversight. • Led the implementation of global redesign of 3,000+ external and internal web properties; responsible for overall design and branded experience for web and mobile banking. • Developed and deployed multi-sensory brand elements including audio identity program: audio logo, ATM and telephone sound suite and other branded music. • Led brand activation within global sponsorship opportunities; naming rights and activation of Citi’s sponsorship of Met’s stadium (Citi Field) . Oversight of creative development for Citi’s sponsorship of New Yorker Festival, Fashion Rocks, Rose Bowl etc.

Brand strategy and planning partner for a brand design and strategy firm that is part of Grey Global Group.•Responsible for leading 360-degree brand and communications strategy engagements.•Key contributor and leader in new business pitches. •Served as lead strategic role for Aero Products International (complete corporate and product repositioning for US and Euro markets, corporate identity, packaging, and advertising), CB Richard Ellis (corporate repositioning and messaging strategy for multi-national commercial real estate firm)

Us

• Managed team of 10 brand and marketing strategists, account planners, analysts and coordinators. Responsible for P&L, setting and meeting group financial targets, hiring and staff utilization. Served on executive team for NY office to set office goals and regional marketing strategy• Managed integrated brand and marketing strategy new business development in the New York region and approved all output from the brand strategy groups on the east coast. Developed firm-wide methodology and framework for identifying key consumer, competitive, technology, and market insights and their application to integrated marketing/business programs across a wide spectrum of consumer touch points. • Served as executive level Relationship Manager and Strategist for InStyle Magazine with over $6MM in billings.• Added new billings of $5MM+ in 12 months. Closed over $10MM in additional projects.

• Developed online brand and marketing strategies for key accounts; acted as a core contributor to new business pitches; focused on establishing and publishing the agency point of view on consumer, marketing and technology issues.• Led branding strategy assignments that included corporate identity, positioning, market entry, audience segmentation and competitive audits. Consulted with other disciplines to define how brand and consumer/user issues impact information architecture, features/functionality, technology and site design.• Served as Group Account Director on several large-scale client engagements (20+ professionals (including creative, technology and account services), $5MM+ budget) and was responsible for overall client relationship and client satisfaction, budget and resource planning and team staffing.• Client accounts included: Saks Fifth Avenue Visa, JP Morgan/Dai Ichi Kangyou Bank, AltaVista, IBM PC Co., Levi Strauss & Co, Logitech, Fujitsu PC, Sears and others.

• Applied new media marketing strategies to achieve client marketing/communication objectives for the San Francisco and Silicon Valley offices. • Introduced account planning model to agency and applied innovations to adapt traditional planning to new media environment.• Evaluated potential partner technology on behalf of clients and for in-house investment opportunities. • Client accounts included: Microsoft, Clinique, Fujitsu, Eckerd Drugs, General Motors, Sun Microsystems, Apple Computer, Johnson and Johnson.

New York, Ny, Us

• Managed and directed all aspects of consumer research and analysis for a number of key ME Japan clients including United Distillers Japan, Microsoft Japan K.K., Motorola, P&G Japan and Nike Japan. • Provided consumer insight into strategic issues such as repositioning, consumer targeting and segmentation, new product development and launching, and advertising and concept testing. • Contributed directly to agency new business wins and creative assignments• Managed “Japan Insights”, a syndicated annual Japanese consumer insights study.