Rewarded for contributing valuable expertise in regards to business concepts, marketing, brands, partnerships, asset-management - and for engaging with people in an inclusive way▸ Bergson - Hosting. Cultural. Gravity! // Munich· elaboration of brand identity and derivation of positioning, communication & partnership strategy (incl. partnership-exposé)▸ BoostYourStartup (@brands & emotions) – marketing for future brands // Munich· consulting leAD‘s promising assets (Sports-, Healthtech Fund of ADIDAS’ grandsons) & startups like Omni (cereal-bar), vmax (e-scooter) or Fanzone (NFTs) on brand, communication & strategic aspects▸ Co-Founder TingTing – SoundChat Of Your Life // Munich· music communication app: responsible for idea, concept, brand-tonality & DNA, UX-Design and all entertainment operations▸ Buzzin Monkey // Munich, London· consulting & supporting on conception, ideation, relevant brand matters & new business pitches▸ Slyrs Whisky Distillery // Tergernsee Area· Advising on brand matters, product launches, PR & partnership opportunities (e.g. DLD conference) to amplify the heritage & sales impact of Slyrs

▸ Management of the commercial and strategic partnership portfolio with a budget responsibility for X mio. € via tailormade partnerships with Acer, Yamaha, Jabra, Hyundai or Mercedes▸ Evaluation, development and scaling of long-term global partnerships to strengthen Red Bull‘s media and beverage business while serving partners‘ business objectives▸ Creative consulting in context of Red Bull’s marketing playgrounds (sponsoring, product place- ment, media buy), their own channels (Red Bull TV, redbull.com, YouTube, Social) and exclusively produced original content for partners ▸ Management of clients’ objectives in line with Red Bull’s brand strategy, internal stakeholders, athletes needs and sales processes like market analysis, consumer insights, creative brief, proposal handling or contract negotiations

▸ Heading Sony’s market leading entertainment label with a biz plan responsibility up to x mio. €▸ Market leadership for the entire 5 years▸ Transform labels’ audiovisual core business into a digital driven strategy by creating own content & streaming rights to distribute via new partnerships with e.g. Youtube, Spotify, Amazon & Netflix:· Winner of Google‘s/YouTube‘s 1st Original Programming Initiative with entertainment format „What’s for (b)eats?“ (format hosted by Steffen Henssler) · Building YouTube channel strategy with influencers like Frank „Buschi“ Buschmann or Aaron Troschke including brand partnerships with e.g. Ratiopharm, Sony Electronics · Responsible for Sony’s 1st licensing deals to Netflix with artists like Ehrlich Brothers, Teddy Comedy or Harry G., 1st apps (e.g. Buddy Ogün) and 1st e-Books (e.g. Rudi Assauer)

▸ Signing & licensing of artists, entertainer, TV series, documentarys like e.g. Mario Barth, Michael Mittermeier, Helge Schneider, Stromberg, Pastewka, Martin Rütter, Blood Into Wine (starring e.g. Milla Jovovich) including negotiations with rightsholders▸ Marketing of label’s content portfolio and management of relevant channel- and distribution- partner (e.g. ZDF, RTL, Pro7Sat1, Brainpool, Amazon, iTunes, Lidl, Tchibo)▸ Driving digital strategy through rights exploitation & new business cases (e.g. apps, content verticals; live produtctions like Harry G!)

▸ Founding-Member of Germany‘s 1st TV music label and budget responsibility for x mio. €▸ Setting up new business structures within the P7S1 group in alignment with internal stake- holder (e.g. channel executives, legal, media buy) to ensure relevant business growth ▸ Setting benchmarks for the media industry with integrated marketing campaigns & the break-through of e.g. Roger Cicero or Marquess & multi-platinum acts like Udo Lindenberg or a-ha▸ Marketing of products and content via PESO channels in alignment with artist managementsand label partner (e.g. Warner, Universal Music) to drive awareness and business relevance ▸ Management of external service provider and all operational processes: e.g. media planning, pr-agencies, production of music videos and tv-spots, creation of sales decks for retailers

Entwicklung eines neuen Geschäftsmodells "LIVE & DIRECT – Das Konzert zum Mitnehmen" für die Musikbranche