Story & Scale helps B2B companies tell their story in a way that eliminates jargon, articulates value, and differentiates from the competition – all with a personality and style that is uniquely you.

Responsible for the creation and activation of brand and product positioning to drive revenue growth with pharmaceutical companies and accelerate network registrations with advanced practice clinicians.

Contracted by the global CEO to implement new agency best-practices that increase collaboration across the Publicis network to reverse a 2-year decline in revenueDeveloped a 3-year roadmap to define business transformation opportunities and competitive acquisition targets to enable procurement of higher-value customersLed agency-wide expansion of capabilities for digital, creative, and data science disciplines – reorganizing skill-sets and team structures to better serve client and stakeholder needsGenerated an additional $2.5 million in healthcare revenue by creating 4 unique product offerings that integrated core agency capabilities into the broader marketing and advertising teams across the Publicis networkDesign and authored skill-building programs to uplift the expertise of the existing workforce in digital, data science, and design thinkingImplemented an agile-development approach to accelerate ideation and prototyping of client innovations, leading to a 16% lift in organic revenue for 5 key accounts

Lead the global marketing and communication teams to drive growth and profitability while building external demand for the value of AI/Cognitive solutions with healthcare, life sciences, payer, and provider marketsBuilt a multidisciplinary marketing organization from zero marketers in 2015, to 125+ in 2017, generating 1.5 billion in sales opportunity pipeline potentialAchieved Best in KLAS recognition in 2016 by infusing AI/Cognitive positioning into the existing population-health product lines to establish category leadership and market differentiationChief architect behind the implementation of a quality management system, built to ensure regulatory-compliant messaging processes to minimize the risk of potential intervention from governmental regulatory bodiesImproved product and brand reputation by partnering extensively with top–tier media and industry analystsGo-to-market lead for key partnerships, including Under Armor, Medtronic, Apple, Teva, and the American Diabetes Association, working to increase customer demand for AI-enabled productsProduced first–year savings of $12 million vs. external spend by building an in-house design and production team, purpose–built to reduce outsourced costs from external vendorsCo-author of the Fortune Brainstorm Health Conference, which increased qualified lead generation 300x over existing sponsorship programs, and improved analyst perceptions of the product portfolio

Executive leader for the consolidated Johnson & Johnson business unit, accountable for leading all aspects of digital marketing, including DTP and DTC promotions and sales force enablementBuilt and lead cross-functional team of elite strategy and creative agency personnel responsible for the development of performance-based digital, social, and mobile programsExceeded first quarter targets by an average of 18% for major blockbuster products (Xarelto®, Ibruvica®, Zytiga®,Invokana®), while achieving “#1 prescribed” status within the first 6 months of availabilityDelivered a 27% increase in physician satisfaction scores by redesigning the in-person sales experience, retooling all digital assets, and conducting an intense training program for reps to ensure optimal sales-call deliveryIn conjunction with Janssen’s franchise presidents, launched the Digital Center of Excellence, an internal team responsible for driving digital fluency and strategic best practices across IT, Legal, Regulatory, PR, and MarketingWinner of the North American James E. Burke award, the highest achievement given for marketing innovation at Janssen. Recognized for launching the Xarelto® DocCenter, an industry-leading mobile application for physicians and patientsProvided training and education for clients on emerging trends, industry best practices, and techniques for working with internal regulatory teams to increase the pipeline of ideas for marketing innovations

Digital and Social Media Practice leader and Co-Chair of the Global Healthcare Practice, responsible for driving strategy and stakeholder success across a diverse set of clientsIncreased the profit margin of the global healthcare practice 20% by enhancing capabilities in digital, social, and mobile to expand existing customer budgets and increase the new business win rateGrew the analytics consulting practice 35% by creating a unique integrated model for performance reporting and analysis that traced KPI’s for brand strength, customer loyalty, and velocity and reach of conversations to quantify true program ROICreated content and engagement programs to strengthen brand value and increase product loyalty in order to drive word-of-mouth advocacy with customer audiencesLed the social media communications teams for AT&T, Barnes & Noble, BMW, Tommy Hilfiger, Tylenol, The Limited Co., and others to develop editorial calendars, oversee production of content in various formats, and provide realtime consumer engagement inside corporate media channels

Lead brand and business strategist, providing clients with a sharper understanding of their customer insights, competitive pressures, strategic opportunities, and the market dynamics to ensure maximum results from digital channelsLeader of an internal innovation incubator, responsible for inventing new products, creating new services, and delivering unique offerings that enable clients to take advantage of emerging market trends and opportunitiesLaunched a best in class e-analytics tool that measures the ROI and effectiveness of digital marketing campaignsInventor of a (then) patent-pending production process which redefined how interactive media units are created and delivered to consumers, bypassing file size limitations and image quality hindrances

Created a new practice area to provide established brands with fresh ideas and innovative solutions to facilitate deeper and richer customer experiences through digital engagement.Exceeded the target goal of 7% to show a significant overall lift in revenue for the brand as the creator of a first-in-class interactive patient program for Astra Zeneca’s hypertension franchise.Winner of the 2005 Yahoo Big Idea Chair for most innovative digital advertising program

Senior creative and marketing strategist for an ESPN/ABC joint venture to develop online games of skill that awarded cash prizes to registered players.

Led a newly formed practice area that combined creative strategy with emerging technologies to create robust interactive solutions.