Providing the marketing and strategy for this innovative, growing pharmaceutical company.

Brand lead for an almost $1B portfolio of 80+ products.• Created the first ever marketing campaign for Authorized Generics, including defining how to talk about and sell the value proposition of this unknown category of medicines to audiences that had never heard of it. As a result, general unaided awareness rose from less than 1% to 6%, and competitors agreed to join a coalition to help spread the news.• Generated demand and expanded access to the product portfolio through multichannel, social media, public relations, advocacy group partnerships, and HCP/pharmacy promotions.• Created and optimized sales-generating solutions for complex supply, retail, and e-commerce issues, including the generic industry’s first consumer website (www.GreenstoneGenerics.com) featuring intelligent design offering online and in-store prescription fill options, a pharmacy locator call center averaging over 1,000 calls/week and a 97% success rate, and a CRM program engaging a loyal community of several thousand followers in ongoing dialogue • Managed $10MM operating expense budget, making appropriate tradeoffs based on performance and results.

Developed retail sales strategies to drive script fills for 15+ iconic Pfizer brands including Lipitor®, Viagra®, Celebrex®, Premarin®, and Zoloft®• Managed all phases of the brand retail channel lifecycle, from new user acquisition at launch to revenue generation in a drug’s prime, then pre- and post-LOE retention.• Generated point of sale brand awareness and adherence revenue of over $550MM and a verified average ROI of 5.2:1 over 5 years. • Regularly engaged with large customer accounts, presenting executive level proposals of new opportunities to increase sales, drive revenue, and deepen the relationship.• Directed a team that created ground-breaking strategies for the game-changing Lipitor for You program, which generated revenue of $230MM, or 145% of budgeted sales. Contracted partnerships with 16 retail pharmacy chains to build brand retention and stem automatic conversion to the generic. Developed nearly 100 customized promotional materials in a 5-month sprint leading up to LOE.

Advanced in successive marketing functions to launch and optimize three start-up philanthropic programs (Pfizer Helpful Answers®, U Share™ Prescription Drug Discount Card, and Pfizer for Living Share Card™).• Enrolled over 4.5MM people in patient assistance programs (PAPs) through marketing efforts.• Managed $6MM annual budget to build awareness and drive enrollment through effective, targeted consumer campaigns: DRTV, print, radio, direct mail, website, display, search, and ongoing relationship management. • Presented to hundreds of third-party groups, local community organizations, and charities across the country, providing training on access to medicines.• Orchestrated dozens of large-scale public events featuring high profile federal, state, and local legislators.• Chosen as the single point of contact for Pfizer’s co-marketing partnership with UnitedHealth Group of the U Share Card, a unique Medicare-approved Drug Discount Card (MADDC) prior to the launch of Medicare Part D. Developed and produced 35 enrollment and relationship marketing materials in six weeks. Converted 220,000+ members to the U Share Card, making it the most successful MADDC prior to Medicare Part D.

Progressed rapidly through the ranks of a high-volume, quick-paced multimedia agency, acquiring useful skills in graphic design, customer relations, and management.• Created the Client Relations Department to increase sales and improve service for 150 clients in Fortune 500 companies, overseeing budgets of over $2MM.• Team leader managing 10 graphic artists in a high pressure, short deadline environment. • Produced high-profile events and communications for all levels of management, including shareholder reports, product launches, operating plans, and employee trainings.• Designed pharmaceutical and consumer product business presentations in PowerPoint.