Jan Curry, Mba Email & Phone Number

Kansas City, Missouri Area

Leads team driving omnichannel marketing campaigns as well as the management of digital strategy and channels. Develops marketing strategies to increase customer retention, revenue, and lead gen efforts. • Manages omnichannel strategy, channel processes, shares key learnings and best practices across Cerner• Leads management of non-paid channels including email, SEO, landing pages, web pages, and direct mail• Drives strategy and media buys for paid channels including digital ads, social media, SEM, as well as non-digital publications• Driving targeted messaging across the customer journey and targeting key personas (decision-makers & influencers)• Leads research to ensure we are leveraging best in class Marketing practices for campaigns • Developed and implemented launch plan for centralized email marketing, marketing automation and CRM• Launched DAM (digital asset management), marketing automation, and event management platforms • Experience with Salesforce, Pardot and multiple SaaS platforms• Led annual planning and budgeting across Marketing• Developed standardized reporting systems for campaigns• Event management - streamlined trade show ops delivering 98% of shows under budget & increasing ROI

Overland Park, Ks

Managed integrated direct marketing communications plans and budgets for business, consumer, and Hispanic markets Led multiple teams and managed multiple agencies with multi-million dollar scopes.• Increased sales 23% year-over-year (YOY) and achieved lowest ever customer churn• Improved digital and offline operations, driving lower costs and shortened timelines • Developed award-winning digital direct marketing plans, which included email, direct mail, SMS/MMS (text messages), mobile apps, websites, videos, pURLs, social media, and marketing automation• Continuous improvement in decreasing costs while increasing sales Notable recognitions include:o International Echo Award for Integrated Direct Marketing Creative and Resultso Advertising Research Foundation Great Mind Award for B2B Researcho DMA E-mail Marketing of the Year Nomineeo B2B Magazine Creative Awardo Premier Print Award for Direct Marketing Creativeo Kansas City Direct Marketing Association Ambit Awards for Direct Marketing Creative and Results

Overland Park, Ks

Guided development of segmentation strategy for Sprint. Led development of quantitative and qualitative research studies. Developed and implemented plans to leverage the segmentation framework with Marketing.• Recognized for driving successful implementation and adoption of segmentation across the company

Overland Park, Ks

Developed and implemented marketing strategies, leveraging integrated marketing plans, which included all marketing and sales channels. Managed budgets and forecasts for sales, revenue, and expenses.• Increased annual sales from 119K to 1.8M in less than 2 years through:o Retail signage/collateral, sales training in stores and call centers, online ads, and direct marketingo Improved close rates in channels - retail, web, and inbound and outbound call centers• Earned Kansas City Direct Marketing Association Ambit Awards for Direct Marketing Creative and Results

Kansas City Metro Area

Led marketing strategic planning, budgeting, sales strategies, direct marketing, outbound telemarketing, loyalty programs, and events for division. Oversaw management of product vendors and coop funds. • Drove development and implementation of first internet, intranet and ecommerce sites for the division • Developed and managed strategic marketing plans and budgets, increasing sales 20%

Overland Park, Ks

• Managed all marketing, sales and training departments • Led the development of the bank’s first website, advertising/media, retail signage & collateral, direct mail, market research, promotional events and seminars• Developed and managed all products and services and pricing• Increased the customer base and services used per customer reducing costs and increasing revenues• Directed all affinity and loyalty programs• Responsible for brand management, developed and launched new brand• Managed agency and vendors

Kansas City, Mo

• Increased assets by 25% in 12 months by developing and implementing a new strategic marketing plan • Streamlined banking operations to improve customer experience and reduce costs, including a 37% decrease in printing costs due to the implementation of print production efficiencies• Developed customer database which provided the ability to track customer usage of products and services • Managed advertising/media, retail signage & collateral, direct marketing, marketing research and promotional events• Created and managed customer loyalty programs• Developed and managed all products and services as well as pricing• Developed training programs for cross-selling, customer service and new employees• Responsible for brand management, developed and launched new brand• Managed agency and vendors

Master Of Business Administration (M.B.A.), Business Administration, Management, And Marketing

Bachelor Of Science (Bs), Business Administration, Marketing