Jan Curry, Mba Email & Phone Number

Kansas City, Missouri Area

• Leads team driving omnichannel marketing campaigns as well as the management of digital strategy and channels. Develops marketing strategies to increase customer retention, revenue, and lead gen efforts.
• Manages omnichannel strategy, channel processes, shares key learnings and best practices across Cerner
• Leads management of non-paid channels including email, SEO, landing pages, web pages, and direct mail
• Drives strategy and media buys for paid channels including digital ads, social media, SEM, as well as non-digital publications
• Driving targeted messaging across the customer journey and targeting key personas (decision-makers & influencers)
• Leads research to ensure we are leveraging best in class Marketing practices for campaigns

Overland Park, KS

• Managed integrated direct marketing communications plans and budgets for business, consumer, and Hispanic markets Led multiple teams and managed multiple agencies with multi-million dollar scopes.
• Increased sales 23% year-over-year (YOY) and achieved lowest ever customer churn
• Improved digital and offline operations, driving lower costs and shortened timelines
• Developed award-winning digital direct marketing plans, which included email, direct mail, SMS/MMS (text messages), mobile apps, websites, videos, pURLs, social media, and marketing automation
• Continuous improvement in decreasing costs while increasing sales Notable recognitions include:o International Echo Award for Integrated Direct Marketing Creative and Resultso Advertising Research Foundation Great Mind.

Overland Park, KS

• Guided development of segmentation strategy for Sprint. Led development of quantitative and qualitative research studies. Developed and implemented plans to leverage the segmentation framework with Marketing.
• Recognized for driving successful implementation and adoption of segmentation across the company

Overland Park, KS

• Developed and implemented marketing strategies, leveraging integrated marketing plans, which included all marketing and sales channels. Managed budgets and forecasts for sales, revenue, and expenses.
• Increased annual sales from 119K to 1.8M in less than 2 years through:o Retail signage/collateral, sales training in stores and call centers, online ads, and direct marketingo Improved close rates in channels - retail.
• Earned Kansas City Direct Marketing Association Ambit Awards for Direct Marketing Creative and Results

Kansas City Metro Area

• Led marketing strategic planning, budgeting, sales strategies, direct marketing, outbound telemarketing, loyalty programs, and events for division. Oversaw management of product vendors and coop funds.
• Drove development and implementation of first internet, intranet and ecommerce sites for the division
• Developed and managed strategic marketing plans and budgets, increasing sales 20%

Overland Park, KS

• Managed all marketing, sales and training departments
• Led the development of the bank’s first website, advertising/media, retail signage & collateral, direct mail, market research, promotional events and seminars
• Developed and managed all products and services and pricing
• Increased the customer base and services used per customer reducing costs and increasing revenues
• Directed all affinity and loyalty programs
• Responsible for brand management, developed and launched new brand

Kansas City, MO

• Increased assets by 25% in 12 months by developing and implementing a new strategic marketing plan
• Streamlined banking operations to improve customer experience and reduce costs, including a 37% decrease in printing costs due to the implementation of print production efficiencies
• Developed customer database which provided the ability to track customer usage of products and services
• Managed advertising/media, retail signage & collateral, direct marketing, marketing research and promotional events
• Created and managed customer loyalty programs
• Developed and managed all products and services as well as pricing

Master Of Business Administration (M.B.A.), Business Administration, Management, And Marketing

Bachelor Of Science (Bs), Business Administration, Marketing