As the Director of Software Solutions at Landa Digital Printing, I lead a diverse team of 45 developers and QA engineers, ensuring our software solutions meet high standards of quality and performance. My focus lies in delivering innovative products for high-end customers while supporting the company's growth into a major market player.Key Responsibilities:• Leading a group of 45 developers and QA engineers that develop and deploy of all software aspects of the product, encompassing business logic, hardware integration, UX/UI, Network, DevOps, and cloud-based services. Product is .Net, Windows based with Azure as cloud service. UI is React based. • Spearheaded high performance and top-quality multidisciplinary product development from technological concept to production, addressing customer-specific needs while assuring long term strategic assets development. • Design complex software architecture and technological roadmaps, ensuring alignment with cross-functional teams in Product, Service, and Operations. Integrate with OEM vendors to provide critical sub-systems. • A key player in the journey of the company from a technological hub to a recognized market player, providing a game changer product in its market• Proactively create a diverse team of developers and QA engineers, fostering high engagement while performing in a complex and challenging environment.

In my position as Software Group Manager at HP Large Format in Barcelona, I spearheaded the software delivery efforts for product development, emphasizing early customer engagement and launch excellence within a diverse team.Key Responsibilities: • In charge of a SW delivery of a multidisciplinary product’s domain. Leading software development of the Lab primary product. Nurture the product from development to release ensuring timely launch and customer engagement. Product is Linux, CPP based• Adapted leadership style to local culture while managing a team of local developers, enhancing efficiency and team cohesion. Closely interacting with various functions of the lab both locally and globally• Led a multicultural team, achieving top scores in internal surveys by fostering an inclusive work environment.• Innitiated and constructed a cross-campus group aimed to help and support expats while in the Barcelona site. Got management sponsorship, budget and initiated multiple activities for the group members.

As SW and Control Group Manager at HP Scitex, I directed software and control development, integrating various elements to produce high-performance products. My leadership emphasized Agile methodologies and team engagement.Key Responsibilities:• Led a software and PLC development group, constructed from in-house and external consultant ensuring high-quality solutions across digital workflows and diagnostics. • Championed Agile methodologies in a multidisciplinary organization, implementing processes that improved team performance and delivery efficiency.• A key technical leader, shaping product architecture and contributing to strategic product evolution.• Tight interface with cross organization functions.• Managing NPI Beta program. Extensive interaction with Customers and Service for deploying and tracking product launch throughout the beta program duration. • Drive high team engagement and low attrition rates through continuous training and community involvement initiatives.

-Managing DVTel's Software development organization. Leading several development groups (35 developers) in different domains and partially managing also Q&A and Support teams.-Responsible of developing and delivering products to IP based video surveillance industry-Controlling the entire process from requirements & system level design to customer release. Assimilating development processes The system is multi layer Video Management System (Applications, Server, DB) that serves both large (Thousands of cameras) and small scale (Dozens) deployment while providing a flexible, reliable, fault tolerant service.-Product is a an off the shelf product that can be customized per project-Developing Applications in Scrum-Managing in and out of bound interfaces with all stake holders in the company: Product management, Q&A, Professional services, Support and Sales-Managing specific projects with large accounts

2006 - 2007 Comverse. Tel-Aviv, IsraelArchitecture Team Leader - Mobile Instant Messaging BU•Leading a team of architects and system engineers•Responsible for the architecture and system design of Mobile IM and Converged Messaging products both in their generic line and in a customized solutions for customers•Design complex, multi layered, Telco grade systems with interfaces to mobile devices and various systems at the telephony operator network•Handle issues of high volume traffic and large capacity requirements•Tight interface with customers as part of pre-sale efforts and post sale specific customized design.•Perform Product Management tasks as part of product definition cycle•Support technical aspects of Sales and Projects processes including answering RFPs, system sizing for pricing and customer specific issues.

•Overall responsibility for R&D activities in a Product Business unit. •Managing development and testing groups of 40 software and testing engineers.•Development of products in the Mobile IM and Presence applications and infrastructure domain. •Products are multi tier, complex, large scaled systems, consist of several component written in Java and C++, database and network elements integration, developed to support high capacity, concurrent traffic and match Telco Grade requirements in terms of availability, scalability and redundancy. •Responsible for the complete development life cycle of products from requirements to customer deployment, while dealing with both generic and customized aspects of production.•Close interaction with all the BU functions from Marketing & Sales via Product Management to the deployment and Support teams.

•Leading a development group of 30 C++, Web and WAP developers Overall development and integration responsibility of the unified messaging product including the core business logic and user interfaces. The product is a large distributed system that operates in the messaging and e-mail domain. It has multiple user interfaces such as web browsers, WAP supported handsets, telephone and sms. System is MS Windows based written in C++.•Focusing on the delivery to customers and deployment phase which involved customer specific requirements and customization, handling multiple deliveries under aggressive timelines while supporting testing labs and field deployment operations for problem analysis and resolution.•Close and extensive interface with accounts and projects managers representing tier 1 operators