🚀 Strategist | Driving Business Growth and Consumer Understanding 🌟I'm a strategist, and my journey at Observeye is a continuation of my passion for shaping the future of businesses through consumer understanding and data-driven approaches. I specialize in crafting and executing dynamic, consumer-focused strategies that guide businesses toward sustainable growth, profitability, and a competitive advantage.I'm excited about the opportunity to discuss your Strategic Vision,💡 Innovative Ideas, and complex business challenges!

"Just Be Mama" What it is?On my journey of motherhood right from the conception to coming back to my pre-motherhood SELF, it was- and is a complete learning curve. Like me, most of the Mothers-to-be and Mothers are juggling their responsibilities towards their baby, work, knowledge gap, and her new phase.That brings me to starting my blog around motherhood but then I realized it is not the solution!!! Then I met my soul-mother Neha and we just clicked on the idea of being there for mothers and be a brand that helps and supports mothers at every step of the motherhood so that they can Just Be Mama :).We both have the vision to make this a sustainable brand that partners with a woman through her initial years of pregnancy and motherhood.

Elixir is a sustainable cold-pressed juice brand that offers a unique combination of cold-pressed juices that are closer to nature and are anchored in Ayurvedic and Naturopathic principals. We are at the stage of developing this brand that focuses on a Healthy, Sustainable, and Mindful lifestyle.

With over a decade-plus experience in qualitative research methodologies, I help brands with strategic research and consumer insights. A firm believer in providing actionable recommendations that drive business growth, I am proficient at designing strategic qualitative research studies across varied categories. I am qualified as an engineer in Electronics & Communications, followed by an MBA in Marketing and Systems. I am a mother of 4 years old daughter and I find my inspiration while gardening, upcycling waste, DIY projects, Doodling, and traveling across India. I love observing the myriad facets of different cultures, rituals, diverse demographics, and their finer nuances. My two start-ups are evidence of my keenness to predict consumer trends and consumption patterns, to uncover indisputable insights that help brands to connect to their target audience.

In my latest role at H/T/P, my experience includes handling qualitative research projects with innovation, strategic and tactical focus in markets like India, South-East Asia, and Dubai. I have experience in handling projects from inception to delivering final results while maintaining high service quality and pragmatic results. In my overall experience in the research industry, I have conducted studies with classic methods as well as new-age creative methods like online groups, online ethnographies, and consumer & client workshops. Being one of the senior members on the team I have the experience to guide and mentor team as well.Specialties: Consumer Research (Qualitative), Client Servicing, Consumer Insight and mining, Innovation and strategy building, business development, and team building and management.

Quantitative Research defined Richie's Job profile. Her skills from MBA in Marketing and Systems helped her manage Quantitative projects from inception. She took care of product development , idea generation and brand track studies at Drshti.