Richie Chourasia
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Richie Chourasia Email & Phone Number

Co-founder Just Be Mama | Incubated @ NSRCEL Indian Institute of Management,Bangalore | Consumer research & Insights professional at Observeye
Location: Bengaluru, Karnataka, India 9 work roles 2 schools
1 work email found @happythinkingpeople.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Co-founder Just Be Mama | Incubated @ NSRCEL Indian Institute of Management,Bangalore | Consumer research & Insights professional
Location
Bengaluru, Karnataka, India

Who is Richie Chourasia? Overview

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Quick answer

Richie Chourasia is listed as Co-founder Just Be Mama | Incubated @ NSRCEL Indian Institute of Management,Bangalore | Consumer research & Insights professional at Observeye, based in Bengaluru, Karnataka, India. AeroLeads shows a work email signal at happythinkingpeople.com and a matched LinkedIn profile for Richie Chourasia.

Richie Chourasia previously worked as Strategist at Observeye and Co-Founder at Just Be Mama. Richie Chourasia holds Master Of Business And Administration, Marketing And Systems Management from International School Of Business & Media.

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Email format at Observeye

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{first}.{last}@happythinkingpeople.com
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Profile bio

About Richie Chourasia

“We are surrounded by data but starved for insights.” Jay Baer … a sustainable business strategy is anchored in well-researched data and consumer insights - is what I believe. I have extensive experience in collaborative consumer insight from conceptualizing and delivering successful research insights to improve business growth, visibility, and positioning and overall consumer experience. In short – I lay the foundation for brand building ☺.With my two start-up ideas, I am taking this experience of brand building a step further to bring up these two sustainable brands for motherhood and healthy living to life!

Listed skills include Analysis, Report Writing, Consumer Insight, Online Research, and 25 others.

Current workplace

Richie Chourasia's current company

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Observeye
Observeye
Co-founder Just Be Mama | Incubated @ NSRCEL Indian Institute of Management,Bangalore | Consumer research & Insights professional
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9 roles

Richie Chourasia work experience

A career timeline built from the work history available for this profile.

Strategist

Current

India

🚀 Strategist | Driving Business Growth and Consumer Understanding 🌟I'm a strategist, and my journey at Observeye is a continuation of my passion for shaping the future of businesses through consumer understanding and data-driven approaches. I specialize in crafting and executing dynamic, consumer-focused strategies that guide businesses toward sustainable growth, profitability, and a competitive advantage.I'm excited about the opportunity to discuss your Strategic Vision,💡 Innovative Ideas, and complex business challenges!

Sep 2023 - Present

Co-Founder

Current
Just Be Mama

Bengaluru, Karnataka, India

"Just Be Mama" What it is?On my journey of motherhood right from the conception to coming back to my pre-motherhood SELF, it was- and is a complete learning curve. Like me, most of the Mothers-to-be and Mothers are juggling their responsibilities towards their baby, work, knowledge gap, and her new phase.That brings me to starting my blog around motherhood but then I realized it is not the solution!!! Then I met my soul-mother Neha and we just clicked on the idea of being there for mothers and be a brand that helps and supports mothers at every step of the motherhood so that they can Just Be Mama :).We both have the vision to make this a sustainable brand that partners with a woman through her initial years of pregnancy and motherhood.

Nov 2019 - Present

Co-Founder

Current
Elixir | Mindful Juices

Bengaluru, Karnataka, India

Elixir is a sustainable cold-pressed juice brand that offers a unique combination of cold-pressed juices that are closer to nature and are anchored in Ayurvedic and Naturopathic principals. We are at the stage of developing this brand that focuses on a Healthy, Sustainable, and Mindful lifestyle.

Oct 2019 - Present

Freelance Research & Consumer Insights Consultant

Freelance

Bengaluru, Karnataka, India

With over a decade-plus experience in qualitative research methodologies, I help brands with strategic research and consumer insights. A firm believer in providing actionable recommendations that drive business growth, I am proficient at designing strategic qualitative research studies across varied categories. I am qualified as an engineer in Electronics & Communications, followed by an MBA in Marketing and Systems. I am a mother of 4 years old daughter and I find my inspiration while gardening, upcycling waste, DIY projects, Doodling, and traveling across India. I love observing the myriad facets of different cultures, rituals, diverse demographics, and their finer nuances. My two start-ups are evidence of my keenness to predict consumer trends and consumption patterns, to uncover indisputable insights that help brands to connect to their target audience.

Oct 2019 - Sep 2023

Junior Research Director And Team Lead

Mumbai Area, India

In my latest role at H/T/P, my experience includes handling qualitative research projects with innovation, strategic and tactical focus in markets like India, South-East Asia, and Dubai. I have experience in handling projects from inception to delivering final results while maintaining high service quality and pragmatic results. In my overall experience in the research industry, I have conducted studies with classic methods as well as new-age creative methods like online groups, online ethnographies, and consumer & client workshops. Being one of the senior members on the team I have the experience to guide and mentor team as well.Specialties: Consumer Research (Qualitative), Client Servicing, Consumer Insight and mining, Innovation and strategy building, business development, and team building and management.

Oct 2015 - Nov 2019

Associate Research Manager

Drshti Strategic Research Services Pvt. Ltd.

Mumbai

Quantitative Research defined Richie's Job profile. Her skills from MBA in Marketing and Systems helped her manage Quantitative projects from inception. She took care of product development , idea generation and brand track studies at Drshti.

May 2010 - Oct 2010
2 education records

Richie Chourasia education

Master Of Business And Administration, Marketing And Systems Management

International School Of Business & Media

Bachelor Of Engineering (B.E.), Electronics And Communication

Priyadarshini Institute Of Engineering And Technology, Nagpur
FAQ

Frequently asked questions about Richie Chourasia

Quick answers generated from the profile data available on this page.

What company does Richie Chourasia work for?

Richie Chourasia works for Observeye.

What is Richie Chourasia's role at Observeye?

Richie Chourasia is listed as Co-founder Just Be Mama | Incubated @ NSRCEL Indian Institute of Management,Bangalore | Consumer research & Insights professional at Observeye.

What is Richie Chourasia's email address?

AeroLeads has found 1 work email signal at @happythinkingpeople.com for Richie Chourasia at Observeye.

Where is Richie Chourasia based?

Richie Chourasia is based in Bengaluru, Karnataka, India while working with Observeye.

What companies has Richie Chourasia worked for?

Richie Chourasia has worked for Observeye, Just Be Mama, Elixir | Mindful Juices, Freelance, and Happy Thinking People.

How can I contact Richie Chourasia?

You can use AeroLeads to view verified contact signals for Richie Chourasia at Observeye, including work email, phone, and LinkedIn data when available.

What schools did Richie Chourasia attend?

Richie Chourasia holds Master Of Business And Administration, Marketing And Systems Management from International School Of Business & Media.

What skills is Richie Chourasia known for?

Richie Chourasia is listed with skills including Analysis, Report Writing, Consumer Insight, Online Research, Product Development, Qualitative Market Reserach, Ethnographies, and Product Innovation.

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