Strategise and manage a 10-month local & regional ad campaign annually across digital, social, and advertising channels to boost student enrollment and awareness.Led the project management of NAFA’s annual marketing highlight—the NAFA Open House—attracting over 2,500 visitors in a 2-day campus experience.Developed and oversaw key print, digital, and video assets across diverse platforms for digital campaigns, events, workshops, and trade shows.Key Performance Metrics (2023 - 2024):- Contributed to an 11% increase in diploma applications and a 30% rise in degree applications via programmatic and SEM advertising- Generated 393 million impressions and over 2 million page clicks through 48 targeted ads across Facebook, Instagram, and TikTok- Expanded the corporate TikTok presence from 1,000 to 28.7k followers- Increased Open House attendance by 33%, resulting in a 62% boost in on-site diploma and degree applications