Insaf Mekki Email & Phone Number

Doubaï, Émirats Arabes Unis

Émirats Arabes Unis

Dubaï, Émirats Arabes Unis

Jardin de Parfums is an Italian French-inspired Niche Perfume Brand and Concept based in the UAE with multiple locations around the world. Embracing the concept store approach, offering an immersive and bespoke experience, meticulously crafted fragrances, client-initiated creativity, and customized gifting possibilities.Tasks covered:- Created and execute a comprehensive social media strategy that aligns with the company's overall marketing goals and objectives.- Managed the company's social media accounts, including Facebook, Instagram, Tiktok, and LinkedIn, ensuring consistent branding and messaging.- Participated in collaborations with influencers and partnerships, including identifying relevant influencers for the brand, negotiating partnerships, and overseeing content creation and posting.- Developed and execute influencer marketing campaigns, tracking and reporting on key metrics such as engagement and ROI.- Assisted in the development of PR strategies and content creation, ensuring brand messaging and goals are effectively communicated to target audiences through various media channels.- Conducted market research to identify emerging trends and opportunities in the fragrance and beauty industry, informing marketing and content strategies.- Planned and oversaw photoshoots, working closely with agencies/photographers and other stakeholders to ensure seamless execution of photoshoots that support the brand or campaigns' goals and messaging.- Analyzed social media metrics and provided regular reports, highlighting key insights and making recommendations for improvement.- Provided exceptional customer service through social media channels, responding to inquiries, addressing concerns, and providing support as needed.

Alger, Algérie

I was extraordinarily fortunate to work at temtemOne (a multi-category e-commerce startup) from the very first day of its establishment. Being among a small team of young creative people with the freedom and space to create everything from scratch (from branding to marketing) was a dream of any social media or community manager.Very challenging but unique and rich experience! Tasks covered:-Branding, positioning strategy, and segmentation -Participated in UX design process in collaboration with a web designer and IT team-Participated in the development of the web communication strategy and Social media communication strategy (Facebook, Instagram, LinkedIn, Tiktok) -Implemented communication campaigns that align with the social media strategy and the overall marketing strategy: ran a brainstorming, came up with concepts and campaign ideas, built website landing pages, scripted videos...-Implemented a content marketing strategy (blog strategy, identified researched topics and relevant keywords and tools, select pillar and cluster content in collaboration with SEO web editor - E-commerce optimization (set-up funnel, up-sell/cross-sell) - Monitored and optimized marketing campaigns: Facebook Ads (campaign goals, optimized targeting and budget)- Developed and published a monthly editorial content calendar in accordance with the social platforms characteristics, SEO practices, audiences particularities and monthly goals - Created and engaged a community (monthly contests on social media, lives, engaging stories and captions...)-Ensured social listening and e-reputation monitoring-Ran market and content audit: Analyzed competing brands-Provided technological watch: detected new tools or new social media platforms that align with the brand positioning-Analyzed Social media activity: monitored the defined KPIs and provided monthly reporting, suggested optimizations and improvements

Vectar is a design and communication agency that provide branding and marketing services for small businesses with a focus on mass-market products.Tasks covered:-Built and led social media strategies and content calendars for different clients in line with business objectives-Conducted market researches and built buyer personas -Branding, Re-branding and defining adequate brand positionings for multiple businesses-Helped with Public Relations efforts for specified clients-Networked actively -Created and managed promotions and Facebook ad campaigns-Performed social media audits and conducted monthly reports to clients

Algérie

Henkel operates worldwide with leading innovations, brands, and technologies in three business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care.Roles:Participated in:-Managing a leading brand in the dishwashing liquid market.-Launching new products.-Collaborating with the visual and digital designteams.-Ensuring reporting to the region.-Managing BTL communication activities.-Briefing agencies on creative aspects.-Ensuring market competitive analysis.-Organizing and monitoring events at POS.-Qualitative and quantitative market studies.

Algérie

I decided to start my freelance journey back in 2016 when I felt the need to put my theoretical economics and marketing knowledge into practice, I realized that learning a bunch of things without actual use and practice was not enough! It was a pleasant and fruitful experience. I got to know many great people, collaborate with them, learn from them, it enabled me to deepen my knowledge, stay up to date to industry trends, explore and test new tools and strategies, develop my network and built my portfolio, and taught me to become a multi-tasker, resilient and cooperative. Tasks covered:- Designed and implemented social media strategies that align with clients goals- Suggested and implemented new features and strategies for accounts/fan growth- Built and optimized marketing/sales funnels to convert followers into customers- Communicated with followers, implemented strategies to increase engagement and monitored customer reviews- Conducted Website content, user experience, and SEO audit and implemented optimizations

Maroc

AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales) est une organisation internationale, apolitique, indépendante et à but non lucratif, entièrement gérée par des étudiants et par des récents diplômés du supérieur. Elle est membre du comité permanent de l'UNESCO et serait la plus grande organisation estudiantine dans le monde. Définie comme une « plateforme globale permettant aux jeunes d'explorer et de développer leur potentiel de leadership. Missions:- Création et mise à jour de blog- Rédaction et création de contenus (Articles, photos, vidéos)- Animation de la communauté- Gestion de campagnes marketing sur les réseaux sociaux ayant pour objectif la présentation de la culture et le tourisme marocains sur les médias sociaux algériens.

Phd Candidate, Marketing Management (En Cours)

Topic: Examining the Impact of Branded Digital Content Marketing on Consumer-engagement, Brand-trust, and Consumer-value

Master, Marketing Et Communication

Activities and Societies: Projet associatif: Green it Son initiative : "L'écologie est aussi et surtout un problème culturel, le respect.

Concours National D'Accès Aux Grandes Écoles De Commerce, Science Économiques, Commerciale Et Science De Gestion

Activities and Societies: OSE club scientifique👩‍💻Modules étudiés: - Algèbre - Algèbre linéaire - Probabilités - Statistique descriptive.