Andy Turton Email & Phone Number

California, United States

Supporting clients to create and deliver optimized CASE products auto and mobility and services.

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

• Built an inter-disciplinary network of auto specialists across Kantar’s brands to bring the best of Kantar to client challenges in all areas of their brand- consumer engagement cycle• Works across Kantar’s brands to develop and implement growth strategies such as developing new services to meet the fast-changing auto industry’s needs (mobility, connected, and autonomous cars) • Uses an open and straightforward style to engage with Kantar’s brand leaders and the buy-in of their key… Show more • Built an inter-disciplinary network of auto specialists across Kantar’s brands to bring the best of Kantar to client challenges in all areas of their brand- consumer engagement cycle• Works across Kantar’s brands to develop and implement growth strategies such as developing new services to meet the fast-changing auto industry’s needs (mobility, connected, and autonomous cars) • Uses an open and straightforward style to engage with Kantar’s brand leaders and the buy-in of their key staff • Consistently engages with clients to generate sales opportunities and closes them by focusing on the ways in which clients apply insights generated by research Show less

London, United Kingdom

• Created new research tools with global application • Pioneered the first automotive digital path-to-purchase study and delivered it in multiple global markets to help clients navigate the complexities between the digital and off-line world • Interviewed twice by the BBC World Service • Was responsible for the global Toyota account covering 30 markets • Helped the market teams understand Toyota’s business and led engagements through which team members learned how to develop a… Show more • Created new research tools with global application • Pioneered the first automotive digital path-to-purchase study and delivered it in multiple global markets to help clients navigate the complexities between the digital and off-line world • Interviewed twice by the BBC World Service • Was responsible for the global Toyota account covering 30 markets • Helped the market teams understand Toyota’s business and led engagements through which team members learned how to develop a wide range of conversations focused on the client’s business issues • Engagements covering new product development strategies, customer retention, marketing Show less

Greater Washington Dc

• Placed a downward, loss-making trajectory on a growth path by developing new quantitative services (brand relationship models), introducing and leading a structured new business development process, and creating a new IT platform for clients • Optimized the employee talent pool of over 50 people by mapping current and future client needs into required staff skill sets and then replacing, hiring, and off-shoring while maintaining positivity

• Developed an automotive division from scratch and was responsible for five specialty research divisions including automotive, travel and leisure, social and polling, customer experience, and consulting• Worked across each division as a player-coach to model effective client engagement behaviors focused on specific client business issues• Introduced account planning disciplines and developed new services/upgraded existing services to enable clients to better use the generated… Show more • Developed an automotive division from scratch and was responsible for five specialty research divisions including automotive, travel and leisure, social and polling, customer experience, and consulting• Worked across each division as a player-coach to model effective client engagement behaviors focused on specific client business issues• Introduced account planning disciplines and developed new services/upgraded existing services to enable clients to better use the generated insights Show less

London, United Kingdom

• Founded a start-up operation based on a business model focused on clear articulation of client business issues, the uses of consumer insights, and clear, specific, succinct delivery enabling rapid action to follow• Allowed access to the C-suites of Auto, CPG and retail clients and the development of ongoing client relationships• Developed “Rezonance,” an entirely new research technique to help clients optimize the emotional and rational impact of product packaging

London, United Kingdom

• Led the UK custom research business from losses into profitable growth by securing the first Japanese syndicated Europe-wide new-car buyer survey • Provided a stable backbone of revenue and profit around which growth could be systematically planned and executed

London, United Kingdom

• Joined QED as a Senior Research Executive and through a series of promotions, became Managing Director• Demonstrated a strong track record of new business wins within the automotive and retail sectors, a strategic approach to client management, and an open, engaging, and straightforward management style

Bsc, Msc, Psychology

Master'S Degree, Psychology