Andrew Anderson Email & Phone Number

West Palm Beach, Florida, Us

★ Established the business, helping companies to expand market share and enter new verticals. Collects consumer insights aligned with unique customer needs.★ Increased revenue by 200% YOY, establishing relationships with clients from start-ups to Fortune 500 enterprise corporations.★ Partnered with national advertising agencies to execute research projects for McDonald’s, Kay Jewelers, Chuck E. Cheese, Jet’s Pizza, Spirit Airlines, and the Florida Chamber of Commerce.★ Collaborated with a team to design and deploy a global multi-market consumer segmentation project for Harley-Davidson, building online surveys to measure consumer sentiment relating to electric motorcycles in four countries. Developed a dashboard reporting tool in Tableau and Alteryx.★ Provided insights to grow awareness and consideration for the employer brand of Cox Enterprises and its subsidiaries. ★ Coordinated a brand assessment of a health and beauty brand for potential acquisition by a private equity firm.ABOUT ANDERSON RESEARCHAnderson Research is a consumer intelligence agency that collects feedback in order to support informed strategic decision-making by corporate clients in the Retail and Technology industries. Visit us at: andersonresearch.co

Boca Raton, Florida, Us

★ Promoted multiple times within Office Depot.★ Formed a six-person team to research shopper insights to shape key product development decisions, integrating the Voice of the Customer.★ Tracked and forecasted market trends, changes in consumer buying patterns, and the activities of competitors.★ Recommended improvements to creative, copy, and claims across packaging, print and online marketing, and in-store signage.★ Significantly lowered research turnaround times by integrating next-generation technologies that included an online insights panel, MaxDiff tradeoff capabilities, a searchable research portal, and eye tracking.★ Led research to support the development of a new line of staplers. Led online qualitative testing, hybrid quantitative/qualitative testing for digital prototypes, and online quantitative testing with eye tracking to assess and optimize package designs.★ Directed in-store focus groups to identify opportunities to improve B2B sales of cleaning and breakroom supplies.ABOUT OFFICE DEPOTOffice Depot is a Fortune 500 office supply retailing company. Following a merger with OfficeMax, the combined company has annual sales of approximately $14 billion and approximately 49,000 associates.

Boca Raton, Florida, Us

★ Managed three direct reports developing category and digital consumer insights across new and existing products, identifying the key factors behind decisions to purchase.★ Improved sales of Office Depot private label office tools, developing product and marketing recommendations based on mapping brand strengths and weaknesses.★ Provided insight into market purchase trends and growth/decline by category for the company and its competitors.★ Performed usability testing for the company’s websites and mobile app.

Boca Raton, Florida, Us

★ Measured the effectiveness of marketing, messaging, and packaging for products, working with merchants and the Private Label Product Team.★ Produced $100K in savings by bringing two tracking studies in-house.★ Tested variations of clipboard designs, leading to an assortment expansion that yielded $1.5M in additional revenue

Boca Raton, Florida, Us

Boca Raton, Florida, Us

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