Andrew Anderson Email and Phone Number
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► I am highly effective in consumer insights, with experience delivering results in the collection and analysis of information on customer needs, market trends, competitor activity, advertising effectiveness, and levels of interest in new products and technology.► My success is driven by my ability to execute qualitative and quantitative research using a variety of methods, including online surveys, focus groups, online communities, and digital ethnographies.SUMMARY► Engaging Director of Consumer Insights possessing a winning blend of subject matter expertise, skill in the oversight of research projects, and practical experience working with Fortune 500 companies.► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and effort with consumer research objectives. LEADERSHIP HIGHLIGHTS★ Established and leads a business that works with companies seeking to expand market share and optimize products, features, and messaging.★ Skilled in the use of Tableau, Alteryx, and other tools to process data, conduct analysis, and build reports and dashboards.★ In a prior role with Office Depot, led a team researching shopper insights to define and influence key product development decisions, integrating the Voice of the Customer.Specialties: Consumer Research, Qualitative Research, Quantitative Research, Advisor to Clients, Brand Consulting, Consumer Surveys, Advertising/Product/Package Testing, Complex Survey Programming, Fortune 500 Account Relationships
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Founder And ConsultantAnderson Research Feb 2017 - PresentWest Palm Beach, Florida, Us★ Established the business, helping companies to expand market share and enter new verticals. Collects consumer insights aligned with unique customer needs.★ Increased revenue by 200% YOY, establishing relationships with clients from start-ups to Fortune 500 enterprise corporations.★ Partnered with national advertising agencies to execute research projects for McDonald’s, Kay Jewelers, Chuck E. Cheese, Jet’s Pizza, Spirit Airlines, and the Florida Chamber of Commerce.★ Collaborated with a team to design and deploy a global multi-market consumer segmentation project for Harley-Davidson, building online surveys to measure consumer sentiment relating to electric motorcycles in four countries. Developed a dashboard reporting tool in Tableau and Alteryx.★ Provided insights to grow awareness and consideration for the employer brand of Cox Enterprises and its subsidiaries. ★ Coordinated a brand assessment of a health and beauty brand for potential acquisition by a private equity firm.ABOUT ANDERSON RESEARCHAnderson Research is a consumer intelligence agency that collects feedback in order to support informed strategic decision-making by corporate clients in the Retail and Technology industries. Visit us at: andersonresearch.co
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Director Of Shopper InsightsOffice Depot Feb 2016 - Feb 2017Boca Raton, Florida, Us★ Promoted multiple times within Office Depot.★ Formed a six-person team to research shopper insights to shape key product development decisions, integrating the Voice of the Customer.★ Tracked and forecasted market trends, changes in consumer buying patterns, and the activities of competitors.★ Recommended improvements to creative, copy, and claims across packaging, print and online marketing, and in-store signage.★ Significantly lowered research turnaround times by integrating next-generation technologies that included an online insights panel, MaxDiff tradeoff capabilities, a searchable research portal, and eye tracking.★ Led research to support the development of a new line of staplers. Led online qualitative testing, hybrid quantitative/qualitative testing for digital prototypes, and online quantitative testing with eye tracking to assess and optimize package designs.★ Directed in-store focus groups to identify opportunities to improve B2B sales of cleaning and breakroom supplies.ABOUT OFFICE DEPOTOffice Depot is a Fortune 500 office supply retailing company. Following a merger with OfficeMax, the combined company has annual sales of approximately $14 billion and approximately 49,000 associates. -
Senior Manager, Product And Digital InsightsOffice Depot 2015 - 2016Boca Raton, Florida, Us★ Managed three direct reports developing category and digital consumer insights across new and existing products, identifying the key factors behind decisions to purchase.★ Improved sales of Office Depot private label office tools, developing product and marketing recommendations based on mapping brand strengths and weaknesses.★ Provided insight into market purchase trends and growth/decline by category for the company and its competitors.★ Performed usability testing for the company’s websites and mobile app.
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Manager, Product InsightsOffice Depot 2014 - 2015Boca Raton, Florida, Us★ Measured the effectiveness of marketing, messaging, and packaging for products, working with merchants and the Private Label Product Team.★ Produced $100K in savings by bringing two tracking studies in-house.★ Tested variations of clipboard designs, leading to an assortment expansion that yielded $1.5M in additional revenue
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Senior Analyst, Marketing ResearchOffice Depot 2013 - 2014Boca Raton, Florida, Us
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Analyst, Marketing ResearchOffice Depot 2011 - 2013Boca Raton, Florida, Us
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Analyst, Marketing ResearchProfile Marketing Research, A Radius Company 2009 - 2011Us
Andrew Anderson Skills
Andrew Anderson Education Details
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Palm Beach Atlantic UniversityEnglish Language And Literature
Frequently Asked Questions about Andrew Anderson
What company does Andrew Anderson work for?
Andrew Anderson works for Anderson Research
What is Andrew Anderson's role at the current company?
Andrew Anderson's current role is Experienced Director of Consumer Insights.
What is Andrew Anderson's email address?
Andrew Anderson's email address is an****@****ail.com
What is Andrew Anderson's direct phone number?
Andrew Anderson's direct phone number is +152089*****
What schools did Andrew Anderson attend?
Andrew Anderson attended Palm Beach Atlantic University.
What are some of Andrew Anderson's interests?
Andrew Anderson has interest in Social Services.
What skills is Andrew Anderson known for?
Andrew Anderson has skills like Marketing Research, Market Research, Survey Design, Marketing, Market Analysis, Competitive Intelligence, Customer Insight, Quantitative Research, Data Analysis, Segmentation, Qualitative Research, Focus Groups.
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