Field Marketing and Social Media ManagerFamiliarize myself with the company’s mission, vision, and goals.Attended sales meetings with store buyers/managers to discuss events and order cadence and product performance Educated customers, retailers, and distributors about the brand products and handled budtender trainingsWorked closely with sales and marketing staff to conceptualize marketing campaigns and strategies.Monitored customer feedback and addressed any and all complaints/inquiries through the marketing email inboxBuilt and recruited a team of brand ambassadors to ensure the store demos and events were staffed and equipment/supplies were available when necessaryCoordinated all of the moving parts involved in ensuring assigned events go smoothly such as choosing venue location, organize facilities and manage event details such as swag bags, decor, entertainment, transportation, invitee list, equipment, promotional material, catering services, varied communication (i.e., social, web, text, email campaigns, calls).Created, supported, and executed brand-specific field marketing campaigns to garner brand interest and loyalty for the entire state of california Managed the brands marketing budget which totaled 25k monthly Created and established Social Media Presence to ensure engagement and visibility for potential customers/partnersRepresented the company at product launches, dispensary partner events, and hall of flowers trade shows.Generated leads for Territory Managers. Identified event opportunities and generated interest.Attended weekly meetings to go over key targets and discuss weekly lead progressBuilt and maintained exceptional rapport with clients and decision-makers as well as providing market feedback to improve customer offerings.Supported the Sales team to drive volume and profitability.Traveled regularly to store partners to ensure merchandising and visibility of the brand Partnered with the community to promote new and existing products through social media reposts to promote and publicize the brand