OrangeFox is a marketing technology consulting company.We specialize in strategy and deployment of:- Analytics tools- Customer Retention and Marketing Automation Products- Marketing Automation Strategy- Performance Measurement Frameworks- AttributionWe currently actively manage Marketing Automation for over 2 million Monthly Active Users and have demonstrated incremental revenue of 10-15% and in some cases even higher for clients under active management.Our current verticals are:- Online Content Platforms- Ride Hailing- E Commerce - Apparel- E Commerce - Grocery- E Commerce - Mixed Market Place- E Commerce - Food Delivery- E Commerce - Online Travel AggregatorsAt the end of the day, we strongly believe strategy trumps the tools.Drop me an line and lets have a chat about how we could help you!

NowThatWorks is a B2B Growth Engine for Fast Paced Businesses.

Hefazat Technologies is a pioneering insurance aggregator solving problems for the everyday consumers by providing innovative solutions for their assets.

- Responsible for Building and Managing Digital Business Unit.- Built an Industry First customer acquisition and experience platform- Working with various internal and external stakeholders for process optimization.- Exploring new ways to create customer delight- Asking questions.

I specialize in understanding Business problems from a marketing a technology perspective and assist in digitization across the broad.

Part of the Regional team based in Pakistan supervising marketing activities across 7 Kaymu countries (Pakistan, Bangladesh, Sri Lanka, Nepal, Myanmar, Cambodia and Philippines) in Asia.I am responsible for:- Helping all countries plan and execute their weekly promo planning with efficiency in assistance with the Category Team- Assist in hiring to fill key marketing positions and help set goals and directions for each team.- Help offline teams in particular to help create their budgets, plan and execute offline engagement activities.- Help all countries initiate and execute strategic partnerships with various stakeholders across the economy in each country.- Help all countries plan and optimize Social Media to maximize orders via organic content.- Assist all Country Managers in identifying key marketing initiatives- Plan and Launch voucher utilization campaigns across the countries- Assist in other commercial planning initiatives

Kaymu.pk is Pakistan's largest E-commerce marketplace, connecting thousands of business with millions of buyers across the country. Responsibilities included:- Overseeing assortment management and planning weekly promotions in collaboration with the Online Marketing Teams based on a blend of 90% data driven and 10% market insights.- Overseeing Social media traction development and sales targets via organic content- Overseeing and managing all Offline promotions (on ground events and Mass Media engagements) along with development and implementation of performance tracking metrics- Overseeing and managing all PR operations for Kaymu in Pakistan- Initiating and implementing key non commercial partnerships with leading companies to increase brand outreach, instigate trial and fortify market position.- Assisting as part of the commercial initiatives planning team

Representing Effective Measure in Pakistan to help develop market access, working with brands, media planners and publications to bring enhance media planning transparency, audience understanding and improving advertising ROI.Responsibilities included:- Creating market awareness for Audience Measurement- Developing relationships with Publishers, Agencies and Brands to promote transparency- Establishing EM's position as a neutral, third party measurement firm- Client Management- Strategic Partnerships- Trainings and workshopsKey achievements:- Signing up over 40 publications in a year including the some of the largest in Pakistan- Developing key relationships leading to an industry body endorsement for official audience measurement standard

Inspire-X is an organization centred around helping customers realize greater ROI in marketing strategies using accountable, measurable marketing strategies through specialized strategies.Areas covered include:- Social analytics and reporting- Web Traffic analytics and reporting- Mobile and online loyalty strategy- Data gathering and mining techniques to identify and test consumer segments.- Develop optimized marketing, upsell and customer service strategies using existing consumer data.

The Indus Entrepreneurs is a NPO aimed at mentoring entrepreneurs and startups and providing guidance, advisory and possibly helping with business networking.TiE is also engaged in advocacy, public awareness and outreach and human development initiatives.

The position principally involves working with distributors to optimize sales strategies and processes, in addition to identifying synergies and possible collaborative ventures with distributors to develop customized products and service bouquets for indirect clientsDrawing from past experience, the position also involves analyzing market conditions and asset classes and working to develop new products collaborativelyIn addition to optimizing customer support, the position involves business process re-engineering internally and with external stakeholders to reduce TAT for all business operations; and collaborating with 16 distribution firms and managing all client side operationsProjects included implementation of ERP, support for rating reviews, managing processes with Trustees, implementation of CDS’s CDS and FMS systems and exploring options with banks and software firms to develop systems to allow single sign on and funds transfers for investmentsAlso initiated transaction advisory SBU which engages in locating business synergies to help address M+A and financing needs of clientsMember of the MUFAP Committee on Public Awareness for Mutual Funds

The position involved managing all communications, public relations and advertising related areas for the company. Strategically, the position involved planning and executing a re-launch of the brand and company from a communications perspective through events, analyst briefings and content syndication for mediaThe position also involved training, building and monitoring a customer services team, along with developing essential customer support infrastructure and performance KPIs. This included ways and means of re-engineering various parts of the business process, aimed at improving the overall customer experienceThe position also involves supervising all brand and perception related communications both to internal and external stakeholders Participating in strategy and product development teams, identifying new and innovative means of client service delivery and convenience through electronic means

Smart Phonz Wireless, Lahore Based in Karachi, responsibilities involved establishing the Karachi office and pitching for new business for SmartPhonz wireless. These included working with advertising agencies and brands for the campaign utilization, and with CS areas to provide customer touchpoints. Also worked with media to provide engagement solutions to TV channels and concluded 6 deals with TV channels in the engagement periodAlso presented digital and interactive marketing introductions at 3 marketing seminars

Based in Karachi, was part of a 3 person team involved in developing a realtime online transaction management and micro-payment/micro-collectionsmechanism using advanced multi featured POS terminal networksDevelopment role started at business intelligence gathering and detailedstudy of existing models and possible refinements to them, includingidentification of possible partners in both the service platform and thetechnology platform2 Business strategies and detailed financial models and projections were alsodeveloped and pitched to a selected range of potential capital partnersThe project did not materialize at that point, however indications now show that existing POS networks have started looking into this system as the eventual business evolution

Participated in a five person team that was responsible for developing business expansion avenues and processes, optimizing business processes by engaging with various departments and regulators. The team created the concept for, developed and launched two unique open end fundsResponsibilities include development and execution of marketing plans and budgets, coordination in the development of promotional material and execution of related campaigns through media and other resources. Engaged in liaison with advertising agencies, media and other bodies for the execution of corporate objectives, management of the company's external image, in addition to producing publications and acting as a focal point for the company's external affairs, dissemination of information and management of eventsWorked extensively on group assignments, including managing PR at group level. Involved in negotiation with media and agencies, deadlock resolution & crisis managementDeveloped 2 TV commercials, managed the launch of Pakistan’s largest private sector mutual fund, managed the corporate newsletter and drafted the guidelines for advertising and communications for implementation on the industry association level for all Asset Management Companies

Towards end of term, was heading a 10 person staff in the CEO’s absence. Set up the media division and negotiated a Rs. 80 mln advertising contract with seven newspapers.Initial responsibilities included developing copy and concepts for advertising campaigns on print media and promotional materials. Engaged in research, editing and proofreading of all materials for a wide range of publications including annual reports, calendars, sales literature and in-house corporate publications Clients include petroleum companies, manufacturers of electronic appliances & consumer products, banks, brokerage houses, investment companies and NGOs