Qualitative researcher with 20 years experience working in International markets. ase works on behalf of a range of leading blue chip companies as well as start up organisations.Although trained as a qualitative researcher, I have also spent time working in the ad industry where I was responsible for creating a Strategic Planning Department and culture.During my time in the UK I sat on the committee of the Association for Qualitative research (AQR) for six years from 2001 to 2007. During that time I had responsibility for Education, launched the Prosper Riley Smith award for effectiveness in qualitative research and started an initiative looking at excellence in qualitative research (the Excellence project).Specialties: Specialities include: Brand development and positioning research, Communication development, Market Entry studies, NPD. Also very interested in Corporate and Social Responsibility consultancy which is becoming a significant part of our business.Additional languages: French, German, Spanish