David Bartel Email & Phone Number

Co-founder and Lead of User-Centered solutions & Product Research. Taam is a startup helping startups (and small to medium size businesses). We partner startups and medium size businesses to integrate and execute expert research, and User-Centered-Design practices. General UX research (qual and some quant), design thinking, service design, co-creation, exploratory/generative and participatory insights).We are passionate about making sure you don't leave out key stakeholder's insights from your product or service design.Adoption is critical to your success (and funding), so we provide you with the right research to get the right insights and make sure you nail that launch. We are looking to partner with innovative startups for the long haul and find creative ways to make that happen. Talk to us! We like that you can take faster decisions, have more focus and suffer less red tape. Second, we work lean and mean to focus just on what you need. Third, we're also small and flexible and intend to remain that way.Taam is also partnering with design and/or marketing agencies to serve their clients and augment their research and UX capabilities.

For HeartChain, TAAM was hired to create their initial web sites (Pre-public ICO), their branding, messaging and SEO. We also Setup CMS, a CRM and the bases of the marketing infrastructure. Initiated the UX framework of their technology platform, putting the HeartChain group on the right track for all things web and UX.http://www.heartchain.com

New York, Ny, Us

Acted as a UX and digital marketing strategy advisor for CoinRealty. CoinRealty is a startup that offers access to decentralized, institutional grade private equity investments into US real estate to cryptocurrencies holders, leveraging blockchains and smart contracts.http://www.coinrealty.com

New York, Ny, Us

Taam is now partnering with Union Resolute (https://www.linkedin.com/company/15256825) a full-service digital agency and I serve as the Research and UX lead. Union Resolute's approach and philosophy are exactly what makes us natural partners:"Union Resolute's work is rooted in strategic planning and analytics, content strategy and creative execution." Taam supports UR with their UX and user-centric strategy and execution.

New York, Ny, Us

Lead research effort within DCE (Digital Customer Experience). Providing user research, managing research vendors. Also working with other American Express business units on specific project. Connecting the dots between the different business units and DCE teams. Leveraging quantitative and demographic data to formulate insights and efficient qualitative research plans. Supporting with other tech efforts through research (personalization, big data, tactical and aspirational roadmaps).

Philadelphia, Pa, Us

As a Principal of Research, I lead UX research teams and conducted actual research with methods ranging from ethnographies and contextual inquiries, surveys and usability research. Lead design thinking and co-creations workshops. Presented insights to executives, and worked closely design and clients alike to design and imagine transformative solutions. Research projects ranged from application design to business process improvements and user-centric architectural programming.

Valley Forge, Pa, Us

Apply UCD principles, plan, execute and analyse user research for large projects.

Philadelphia, Pa, Us

Lead user research teams to find to design user-centric insights, strategies and tactics.

Responsible for strategic alignment of user experience research and recommendations with clients’ business goals. - Leading small teams towards the delivery of successful strategic solutions and actionable recommendations helping clients with challenges ranging from usability improvement, best-of-breed usability standards, heuristic evaluation of applications and web sites to social media strategic roadmap and internal change management. - Advocate the adoption and guide the application of User-Centered Design (UCD) principles to large-scale enterprise technological or social initiatives. - Conduct user research, create wireframes, user scenarios, personas, specifications- Business and audience strategic roadmapClients include: Time Warner, Comcast, Wellpoint Insurance, Canadian Stock Transfer

Leading consulting projects revolving around User Experience, Human Factors and Change Management for large corporations. Working with small dedicated and highly proficient teams of analysts and Experience Architects. Things get REALLY interesting when our works gets into real strategic consulting and long term business partnerships.Part of the job is also to support business development efforts. I do this not by really selling but by striving to produce and document great work. So I don't mind :).

Us

Leading the UX design, taxonomy, usability and content-related audit of large e-commerce sites. Mostly big brands CPGs. I am thouroughly enjoying this. GSI is at its core a software company and has a pretty rigorous process which rubs on the "agency" side of the business. A breath of fresh air compared to the many ego-driven, maniacal and disorganised Agencies out there... I'm here to push the envelope, test new ideas and bounce concepts of really smart and talented creatives and developpers and it's quite fun. Certainly a nice break from the Pharma work I've been mostly involved with for the past 2.5 years. Anyway, it's been just over a month and it's been great...

First tasked with evaluating and benchmarking ACOA's current online strategy, I was then asked to formalize competitive analysis and establish a set of recommendations on how to best us the Internet to improve the reach and efficiency of ACOA and the economic image of Atlantic Canada to the investment and consulting communities worldwide. From this work should follow a set of initiatives implementing some of the recommendations set forth in my reports. With the hope to be more involved with the economic development of a beautiful region with a huge potential that is rapidly changing and reinventing itself.

UX design (site map, taxonomies, wireframes), heuristic evaluation, competitive landscape analysis.

Hamilton, Nj, Us

Brought in to pitch the Botox/Juvederm account with the client services, tech and strategy leaders at Rosetta Marketing. Responsibilities: deliver new, provocative, out-of-the-box thinking for Botox and Allergan’s online presence in terms of strategy and creative execution.

Overseeing creative and strategic deliverables for a major GSK initiative directed at health care professionals (under non-disclosure agreement). Responsibilities include: client management, information architecture, market and behavioral research, program branding, interface design, creative/strategic brief.

New York, Ny, Us

Supported Heartbeat Digital’s Sanofi Aventis accounts: advised creative and strategic effort towards the launch and production of consumer online campaigns and creation of a professional online training program portal. Role was focused on creative and strategy briefs, information architecture, video and 3-d animation script and direction, visual designs/style guides.

Philadelphia, Pa, Us

Advised healthcare and pharmaceutical companies on branding, online strategies, and product launches for the U.S. consumer and healthcare professionals markets. § Directed 360 degree campaigns including branded and unbranded web sites, television advertising, promotional banners and print collateral§ Managed both direct-to-consumer efforts and campaigns aimed at healthcare professionals§ Collaborated and coordinated with other agencies to ensure consistency across mediaClient ListAstraZeneca USA (Corporate and Oncology Brands, Nexium), Take Care Health SystemsAward and RecognitionSites getbcfacts.com and Arimidex.com awarded silver and bronze place, respectively at the World Wide Web Health Award 2006

New York, Ny, Us

Was responsible for the creative vision and execution of online projects. Managed teams comprised of information architects, art directors, designers, copywriters and client-side builders. Worked closely with clients, strategists and technologists to develop integrated solutions.§ Managed the creative process to ensure creative product consistently served the client’s business goals§ Conducted client interviews and online brand inquiries§ Wrote creative briefs and clarified communication goals to internal team members and clients§ Set direction for graphic design and overall user experience§ Conceived user interface design and architecture that were intuitive and easily navigableClient ListSprint, British Airways, Boeing, Omnicom Group, KeySpan Energy, Metro Channel , Colgate.Awards and Recognitions2001 WebAward to British Airways for Best Travel Site2001 WebAward to British Airways for Best in Show