Spearheading the implementation of the full Salesforce Marketing stack with responsibility for the strategic design, implementation and optimisation of IOPP’s marketing processes - ensuring the effectiveness of the organisations global marketing activity whilst continuing to lead on IOPP’s data marketing and analytics strategy.

Blueberry Wave offers clients real time strategic CRM, driven by channel planning, data insight and analytics along with the deployment of customer communication campaigns. Expertise:• Development of integrated marketing communications strategy with a focus on digital integration• Formation of multi-channel communications plans across the customer lifecycle• Creation of data strategies and associated data integrations for joined up marketing communications• Development of customer journey maps • Using customer analysis & insights to inform CRM strategy and associated plans• Developing customer segmentations to inform campaign planning and reporting • Undertaking client data ecosystem mapping to identify selling improvements • Design of Integrated cross channel marketing automation programmes• Undertaking market research design and management to deliver actionable insights• Business case and ROI modelling for scenario planning• Developing and implementing campaign testing, tracking & measurement strategies• Practical experience of data compliance implementation covering DPA, PECR and GDPR. Including creation of data asset registers and data flow maps, determining data retention plans, advising on consent management processes and use of legitimate interest• Driving new business through the creation of compelling pitches, proposals and presentationsFellow IDMChair DMA West and Wales councilMember DMA Chairs council

A key member of the senior management team, I was responsible for championing the agencies digital offering - in particular e-CRM programmes, website design & build, viral activity, social media and pay per click - with a specialism in developing and running integrated campaigns. Worked at senior director level, with a track record in successfully pitching for and winning new business as well as growing existing clients through demonstrating the incremental value that an integrated solution can deliver.

Reporting directly to the CEO, my role was to act as client lead on major blue chip accounts- providing strategic direction for my clients. Many of these I developed from pitch to established account.

BMG Research is one of the largest independents within the UK. Reporting directly to the Chairman, and as a member of the senior management team, my broad remit was the development and implementation of a marketing strategy that moved the company into new market sectors and with new product offerings. Key projects included BMW UK (Fleet Research), Lafarge (Usage and Attitude) General Electric Medical (Global study covering product & service satisfaction), European research into Video game usage and perceptions