Leonid Kovalenko Email & Phone Number

Kyiv, Ua

Kyiv, Ua

Kyiv, Kyiv City, Ukraine

Kyiv, Kyiv City, Ukraine

Results:-Django Stars started cooperation with two Fortune 500 companies -The website redesign led by me resulted in a 26% boost in website engagement time, a 14.5% boost in pages per visit, a 25% boost in engagement time, and a 17.8% increase in MQL->SQL -Built and maintained an audience of 2k+ email subscribers with a 30+% open rate-Implemented an article voiceover/podcast feature that creates an engagement point that costs less than 0.009$ per listener-Introduced an A/B testing framework and ongoing process of user experience optimization based on GA/CE/HS data, session recordings, heat-, scroll, and click-mapsInvolvement:-Planning, requirements gathering, development, maintenance, and website optimization management while navigating a team of SEO, copy, UX/UI, engineering, and QA experts-User behavior and flow analysis and optimization-Ongoing full-cycle content production management, that includes landing pages, case studies, video content, and more-A/B testing heuristic analysis-based website optimization-Competitive analysis-Planning and managing marketing strategy, activities, and campaigns across multiple (mostly inbound) channels-Marketing assets development overseeing (video, audio, Behance cases, event-based LPs, social media posts, referral platform materials, etc)-Email marketing strategy and management -Acquisition channels optimization-Reporting to С-level stakeholders

Kiev Region, Ukraine

Areas of involvement-Content strategy development-Brand tone of voice, guidelines, and vocabulary development and maintenance-Information architecture development-Content modeling and information architecture maintenance-Ongoing content production and repurposing management across website, referral platforms, social media, and email marketing channels-Ongoing content analysis and optimization-SEO optimization (mainly, semantic)-User behavior analysis and optimization hypotheses generation, scoring, and implementation in cooperation with UX/UI team-Event-based content production (conferences, meetups, and more)