Jashan Mangat

Jashan Mangat Email and Phone Number

Performance Consultant @ AutoTrader.ca
Edmonton, AB, CA
Jashan Mangat's Location
Edmonton, Alberta, Canada, Canada
About Jashan Mangat

A results-driven marketing professional with expertise in digital marketing, data analytics, and martech implementation. With a proven track record of executing high-impact marketing strategies. I excel at leading cross-functional teams and driving measurable improvements in ROI. My experience spans marketing analytics, ppc campaign optimization, social media marketing, brand development, segmentation, email marketing, CRO, strategic planning and FPD & 3PD utilization with a focus on translating data into actionable business outcomes.Marketing Analytics & Tech: GA4, Mixpanel, Tableau, SQL, Google Tag Manager, Segment, Mixpanel, HeapDigital Platforms & Tools: Google Ads, Facebook (META), TikTok, Campaign Manager 360, Bing, Merchant Centre, Commerce Manager, WordPress, Wix, Photoshop, Canva, Search Console, Meta Business Suite, Mailchimp, Mailerlite, Klaviyo, HootsuiteCreative Tools: WordPress, Wix, Photoshop, Canva, Video editingMarketing Specialties: Paid Advertising, Search Engine Optimization (SEO), Content Creation, Copywriting, A/B Testing, CRO, UX/UI Collaboration, Segmentation, FPD & 3PD utilization.Leadership & Strategy: Communication, Team Leadership, Marketing Strategy, Project Management, B2C & B2B Marketing, Budgeting, Analytics & Testing

Jashan Mangat's Current Company Details
AutoTrader.ca

Autotrader.Ca

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Performance Consultant
Edmonton, AB, CA
Website:
tradercorporation.com
Employees:
1037
Jashan Mangat Work Experience Details
  • Autotrader.Ca
    Performance Consultant
    Autotrader.Ca
    Edmonton, Ab, Ca
    View
  • Autocanada
    Marketing Analyst
    Autocanada Jun 2024 - Oct 2024
    - Creating a segmentation and automation blueprint for equity mining, lead management, marketing initiatives and customer life cycle events.- Implementing identity resolution software for user tracking and behavior analysis.- Lead the GTM strategy to enable robust tracking across online properties via GA4.- Analyze marketing data to extract actionable insights and inform strategy across teams.- Conduct basic SQL queries for customized data reporting and insights.- Visualize key performance metrics in Tableau for internal stakeholders. - Contributed to researching Customer Data Platforms (CDPs) & optimizing clean list initiatives.
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  • Autocanada
    Digital Marketing Specialist
    Autocanada Jun 2022 - Jun 2024
    Edmonton, Alberta, Canada
    - Developed user remarketing strategies and standardized campaign structure, improving audience engagement.- Led CRO projects and enhanced campaign targeting through continuous A/B testing.- Managed campaign timelines, delegated tasks, and ensured project deliverables met deadlines.- Collaborated with BI teams, stakeholders, and vendors to drive business growth.- Planned and managed a CA$4.7M advertising budget for 20+ locations, executing campaigns across Google Ads, Facebook, TikTok, and Bing.- Specialized in PPC, managing Social, Search, PMAX, Display, Product Catalogue Ads, and YouTube campaigns.
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  • Team Rine
    Operations & Marketing Manager
    Team Rine Jan 2021 - May 2022
    Mississauga, Ontario, Canada
    - Designed a multi-touchpoint marketing funnel and automated CRM communication strategy, increasing appointment bookings.- Achieved a 60% reduction in lead acquisition costs through CRO and email marketing optimizations.- Spearheaded a rebranding project and led digital marketing strategy, including traditional media planning and purchasing.- Managed a team of designers, sales agents, and administrative staff, driving collaboration with builder representatives and internal agents.
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  • Team Zeeshan Kiani
    Advertising Account Manager
    Team Zeeshan Kiani Jan 2020 - Dec 2020
    - Implemented an automated CRM strategy, reducing manual work and improving lead nurturing.- Optimized CPC through A/B testing of bidding strategies, design, and copy for paid campaigns.- Managed email marketing efforts, including segmentation and testing, to improve conversion rates.
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  • Law Office
    Legal Administrative Assistant
    Law Office Jun 2019 - Nov 2019
    Brampton, Ontario, Canada
    - Everyday Banking.- Office Administration.- Peer & client communication. - Drafting Real Estate transaction paperwork.- Drafting Wills and Testaments.- Witnessing signatures.
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  • Slimjim
    Sr. Content Strategist
    Slimjim Jan 2019 - May 2019
    - Led and implemented strategic website CRO projects resulting in an increased AOR.- Piloted the release of a new business entity, coordinating website launch, digital marketing, and printmedia.- Implementing A/B testing for design and copy. Drove high value conversions through email marketing by implementing winning segmentation, design & copy tests.- Planned and executed social media marketing (SMM) campaigns.
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  • Classcard
    Content Writer
    Classcard Dec 2018 - Jan 2019
    Mumbai, Maharashtra, India
    - Developed SEO-optimized content for websites and blogs, improving user engagement and searchrankings.- Optimized chatbot responses and created HELP/FAQ content to enhance user interactions.- Conducted A/B testing for design and content, leading to UX improvements.- Technical Copywriting.
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Jashan Mangat Education Details

Frequently Asked Questions about Jashan Mangat

What company does Jashan Mangat work for?

Jashan Mangat works for Autotrader.ca

What is Jashan Mangat's role at the current company?

Jashan Mangat's current role is Performance Consultant.

What schools did Jashan Mangat attend?

Jashan Mangat attended Sheridan College, Tilak Maharashtra Vidyapeeth, Pune.

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