I am a consultant who specializes in helping high-growth businesses optimize their operations, digitally transform, and improve their eCommerce presence. I have extensive experience in systems integration and implementation, strategy, digital marketing and marketing automation, social media, CRM, Helpdesk, and ERP.I am passionate about helping businesses succeed, and I take pride in providing my clients with the expertise and support they need to achieve their goals. I am known for my strategic thinking, my ability to execute complex projects, and my commitment to delivering results.A few of the companies I have advised:Reid Cycles, Catch of the Day, Scoopon, Clive Lonstein Design (NY), Grocery Run, Showbags.com.au, Taking Shape(TS14+), Retrojan, Qdos Technology, eSold, Teledeals, Bevplus, Cellnet Group, Dept of Economic Development, Mansfield Shire Council, Merchantwise, MDreams Shoes, Profcover Insurance, Rose Hip Vital, Snowys Outdoor Gear, Your Private chef, Profmed Insurance, Lay-Buys.com etc and many private NDA's

Reluv ClothingPreloved Clothing 'Certified Reluvable' The Reluv quality standard designed for your peace of mind when shopping preloved. Reluv Clothing, an ethical business that specialises in second-hand preloved clothing. Reluv is passionate about minimizing the impact of the fashion industry on our planet by increasing clothing utilization and transforming the way you shop.Reluv - buy, consign, and re-home beautiful clothing, keeping it out of landfill, and encouraging people to reduce consumption and extend the lives of the material things they own.Some proceeds from each sale fund programs that improve worker wellbeing, education, and economic empowerment for garment workers in developing countries

Australia's first B2B publication focusing on the emerging trends and technologies in online retailing and everything to do with eCommerce and omnichannel retail. In October 2015, Internet Retailing merged with the Octomedia Group, publishers of Australia's iconic retail weekly magazine 'Inside Retail'.

LAY-BUY is a deferred, affordable payment option sellers can offer buyers when browsing, shopping within their online store.

Ahead of its time by 5 years and running the first Black Friday Cyber Monday event in 2014, clickO Deals was one of the first true marketplaces prior to Catch, Kogan, MyDeal and many others that exist today as a marketplace format allowing checkout on the vendors site (as Little Birdie does now), clickO provided the opportunity for retailers to run their own flash and daily deal sales to in excess of 160,000 subscribers, and finalise the sale on the their website.

clickO.com.au - The ultimate launch page to enhance your online experience. The motivation behind clickO was simple: given the vast expansion of online destinations, how could we simplify everyday peoples’ online experience? The answer lay in creating an exciting, simple to use launch page that addresses 3 of the web's most important facets: Search, Convenience & Discovery.

A fresh concept in marketing thinking, training, group consulting, unconventioning and mentoring for new commerce retailers (omnichannel, multi channel, cross channel etc)

Chief Operating Officer at Catchoftheday.com.au, its sister sites Scoopon.com.au and Grocery.com.auRecruited to navigate the company's rapid growth, I then spearheaded the rigorous due diligence process for a $80 million investment from a consortium, securing a 40% stake. By the time of my departure, the Catch of The Day Group had blossomed into a powerhouse with over 300 employees and annual revenue exceeding $250 million.

Successfully spearheaded the transformation of a national dual-brand retailer into a multi-channel powerhouse by harnessing the power of e-commerce. Led the assessment and strategic integration of all existing systems, recommending and implementing upgrades to ensure alignment with best practices and future needs. My expertise in IT, accounting, finance, supply chain, and e-commerce integration proved invaluable in overcoming resistance to change and fostering a comprehensive understanding of the e-commerce channel within a traditionally brick-and-mortar environment.

Within a high-growth national retail chain, I transitioned beyond financial control and administration to take on wider general management responsibilities. Driving impact in crucial areas like e-commerce feasibility, ERP upgrades, integrated IT, supply chain enhancements, and optimized business processes were significant highlights of this rapid career evolution.

With qualifications as a diamond and jewel setter and with experience in manufacturing jewellery, I founded this business, a supplier of tools and equipment, including display material and packaging to the manufacturing and retail jewellery industries in Western Australia. The business was sold to a competitor in 2001