Architectural Technologist, Visualization And Marketing
CurrentAs a member of the Brand Management Team and working directly under the VP Branding and Marketing to ensure the corporate branding goals and strategies are met. Analyzes data, present projections and develops suggestions as to how to improve visibility within the ideology and financial budgets of NLGC. Communicates with executives and staff with regards to progress and makes recommendations on how to excel in the markets through lead generation and awareness. - Collaborates on the development and execution of the Marketing plan to drive awareness, increase sales, maintain and elevate brand image consistently across all communities regionally and Nationally as required for all NLGC properties. - Develops innovative marketing techniques to enhance brand image across all markets and platforms. Analyzes new trends, innovative technology, and services / products utilized by competitors, to deliver a unique product that appeals to target audience while aligning with the brand image requirements.- Develops and coordinates assets, as required, for NLGC Design Team working with professional interior and architectural designers, architects, planners and engineers internally and externally. Communicates directly with VP Planning and Design. - Develops and coordinates 2D and 3D asset creation, rendering, simulation, and modelling of buildings, streetscapes, properties, interiors, landscapes, site plans and other as required.- Collaborates on media buys, and analyzes, assesses and evaluates competitors’ products and their brand presence and messaging to identify strategies to differentiate NLGC. This includes digital analysis, and monitoring of “competitors'” activity in the digital space as well as the traditional space.