As a member of the Brand Management Team and working directly under the VP Branding and Marketing to ensure the corporate branding goals and strategies are met. Analyzes data, present projections and develops suggestions as to how to improve visibility within the ideology and financial budgets of NLGC. Communicates with executives and staff with regards to progress and makes recommendations on how to excel in the markets through lead generation and awareness. - Collaborates on the development and execution of the Marketing plan to drive awareness, increase sales, maintain and elevate brand image consistently across all communities regionally and Nationally as required for all NLGC properties. - Develops innovative marketing techniques to enhance brand image across all markets and platforms. Analyzes new trends, innovative technology, and services / products utilized by competitors, to deliver a unique product that appeals to target audience while aligning with the brand image requirements.- Develops and coordinates assets, as required, for NLGC Design Team working with professional interior and architectural designers, architects, planners and engineers internally and externally. Communicates directly with VP Planning and Design. - Develops and coordinates 2D and 3D asset creation, rendering, simulation, and modelling of buildings, streetscapes, properties, interiors, landscapes, site plans and other as required.- Collaborates on media buys, and analyzes, assesses and evaluates competitors’ products and their brand presence and messaging to identify strategies to differentiate NLGC. This includes digital analysis, and monitoring of “competitors'” activity in the digital space as well as the traditional space.

Over 10 years of experience managing digital visual marketing. Working with clients worldwide providing a full understanding of the relationship and requirements between architecture, art, design, 3d production and digital marketing. A consulting practice was created as a laboratory to incubate digital marketing and communications.As an award-winning graduate in Architectural Technology, Intiaz bridges the gap between real-world project experience, 3D visual communication and digital marketing. Throughout the years, Intiaz has worked closely with architects, engineers, developers, interior designers and manufacturers to produce compelling digital marketing packages that align with the clients' vision.• Developed and produced 2d graphic design and 3d animations for lighting and furniture manufacturers located in Canada and United States. Final digital marketing package and social media campaigns showcased their product applications in online and print product catalogues.• Produced national and international projects for the architectural, marketing and digital media industries. Focus was on delivering high resolution photo-realistic architectural and artistic presentations for print and web. • Managed overseas firms and freelancers with their own specialities in architectural design and new media for a unique user experience and design in every project. • Collaborated with National Research Council’s (NRC) graphic and IT teams to develop digital graphic assets for social media marketing of the new Cabin Comfort and Environmental Research facility.• Developed various interior design marketing packages for medical clinic developments across Ontario and Quebec.• Developed 3D virtual interactive kiosk and online tours for Canadian land developers. Ensured brand consistency across physical and virtual environments (i.e. brochures, magazines, signage typography, website and apps).

Responsible for managing various digital marketing initiatives and channels for The Ottawa Hospital Foundation such as: implementing a new platform for online donation; deploying event peer to peer marketing; mapping a Do-it-yourself (DIY) platform; crowdfunding; planning interactive digital kiosks and redeveloping their website. Acquired new audiences by using analytics, SEO, social media, video and kept them engaged by using marketing automation methods.- Developed multiple Request for Quote (RFQ) documents in conjunction with colleagues in procurement for The Ottawa Hospital Foundation’s new web presence, and major event websites, including Dancing with the Docs 2019 website, Do The Ride 2018/19 website, Run for a Reason 2019 website and The Gatineau Loppet 2019 events. Led selection committee on awarding vendor contracts and performed subsequent project management.- Led the Ottawa Hospital Foundation’s new website redevelopment project. Liaised with consultants (CollectiveIQ and Fenix Solutions) to administer stakeholder interviews, develop content audit, interaction design, user experience design, user acceptance testing and go live procedure. Collaborated with team members, assigned tasks, managed timeline, and kept team motivated to reach collective goals. Site will be launched March 31, 2019. - Consulted with Yeeboo Digital to develop and implement a holistic analytics approach using Google Tag Manager to incorporate cross domain tracking and conversions for the new website and microsites linking to the organization’s KPIs.- Led an organizational first through the implementation of Facebook Giving Fund to augment cause marketing efforts by leveraging TeamRaiser Facebook integrations. Configured it for use with athletic fundraising events such as Run for a Reason and Do The Ride. This allowed users to leverage their social networks and drive donations.

Primarily responsible for delivering an effective online presence (including website, social media channels and collaborative platforms) for the Standards Council of Canada. Also responsible for championing, integrating and supporting digital communications into SCC’s overall internal and external communications and marketing strategy.• Developed and maintained online digital communications strategy, by applying specialized knowledge of Drupal content management system, in order to ensure that SCC’s online presence and the online communications program supported strategic goals and priorities.• Suggested improvements and provided recommendations to management to enhance efficiency and effectiveness of SCC’s online presence• Provided analysis and measured marketing campaigns, conversions and traffic.• Participated in the International Standards Organization (ISO) Communications and Marketing Group WebEx meetings held in Geneva to develop and share internal best practices on web, social media and marketing specifically relating to the national standards bodies.• Supported the communications, project management and planning aspects at key corporate events including semi-annual Town Halls, annual World Standards Day, and annual World Accreditation Day. • Designed web user experience (UX) and developed information architecture (IA) for the Corporation’s intranet portal to facilitate HR onboarding and other frequently accessed resources. • Produced monthly analytics for team meetings and quarterly dashboards for senior management that highlighted web performance, social media channels and email marketing campaigns.

• Collaborated with design and marketing team to pilot an interactive digital sales centre that is augmented by the online experience. The interactive experience includes 360 videos, mobile applications, 3D printed floor plans and models, traditional linear animations and full scale suite mockups. Associated digital marketing campaigns include email marketing, website and social media targeting specific audience demographics.• Developed digital content for print, web and social media presence that align with marketing strategies for Wellings assisted living communities.• Produced and coordinated with internal and external stakeholders on the City of Ottawa urban planning report presentation for Wellings of Stittsville commercial and long term care community.

• Deployed an enterprise web content management system on 3 Museum websites, 1 Foundation and 1 umbrella centralized corporate website. The rebranded responsive web design content was rewritten from the ground up specifically for the web and mobile.• Contributed to outreach and visibility objectives by coordinating the development of Corporate websites, including content research, development and maintenance, site design and architecture, development and maintenance of online communities.• Monitored and evaluated the effectiveness and success of content on public websites. Measured actual results against desired outcomes and developed governance guidelines for ensuring consistent, useful and relevant creation, maintenance, reuse and expiration of content.• Explored new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives, including social media, user generated content outlets, mobile and other relevant digital channels.• Executed social media initiatives, project plans, including concept development, scheduling of activities, monitoring, and evaluation.• Worked with external partners, and internal teams to develop strategic online/offline digital marketing plans based on project scope, objectives and budget.• Developed crowdsourcing and crowdfunding initiatives by leveraging the use of digital media to support the corporation's overall, revenue, product and program strategy.• Assisted in monetizing of digital marketing campaigns across the CSTMC’s key marketing vehicles on all devices including mobile, specifically in the areas of SEM/SEO, Social, display advertising, content distribution and partnerships.• Brought forward-thinking and innovative digital ideas back into the corporation for testing and execution purposes through agile development.

• Responsible for developing digital strategies for adopting new technologies used in the teaching and learning process at the University of Ottawa.• Promoted excellence and innovation in mediated teaching and learning through designing and producing multimedia learnware.• Worked closely with faculty members providing one-on-one consultation to produce various online multimedia products.• Investigated and integrated new technologies.• Helped to provide technology based workshops within an educational context for the University community.

• Produced content while ensuring consistency and adherence to Federal regulatory requirements and policies (I.E., Common Look and Feel) and Federal Identity Program (FIP) requirements.• Created and maintained Central Region Infoweb sites and related databases, prepared content for web publishing, converted documents from native format to HTML, XML, or other approved standards, published Central Region content to RCMP web sites in accordance with governing legislation and central RCMP policies.• Implemented Intranet information content life-cycle management practices (e.g. maintained quality control and standards for the preservation of content; prepared contextual documentation respecting site content / holdings in support of the long-term preservation and deposit of information to Library and Archives of Canada).• Provided guidance, coaching and support to staff on all aspects of Intranet publishing, Intranet capabilities, content development, navigation tools, linkages to other sites external to the Central Region and the RCMP, access and privacy issues, etc.• Developed performance indicators to assess the utilization of Central Region Infoweb sites, gathered and analysed performance data, and prepared statistical reports at regular intervals.• Shared knowledge and information with counterparts in the RCMP and in other departments with similar or complementary interests on Intranet trends, best practices and procedures and on Intranet sources and content so that they learn from Central Region experience and consulted Central Region Infoweb sources and content.• Conducted cost-benefit analysis and identified resource requirements for special Intranet projects as required and for the approval of management.• Ensured web compliance by monitoring and ensuring that all directives comply with RCMP intranet / internet directives, standards, and policies.

• Produced architectural drawings, sketches, graphs, standard details and construction documents for commercial construction. Focus was on detailing building envelope design with complex building components and systems, in accordance with the National Building Code and Ontario Building Code guidelines.• Participated in all aspects of capital construction projects including master planning, feasibility studies, programming, architectural design, contract documentation, specifications and contract administration.• Assisted architects, designers and engineers in design development of various construction projects.• Performed frequent construction site visits to review work has been completed according to plans.• Developed marketing visuals for clients, approvals, announcements and digital media. Created and managed firm's web presence.• Completed an extensive variety or private and public sector projects, both new construction, interior fit-ups, renewal and renovations.• Assisted in producing building technical audits, building envelope failure investigations and recladding of remedial projects.