With over 5 years of specialized experience in programmatic media buying, I have expertly managed and optimized digital advertising campaigns across a diverse range of platforms and channels. My expertise lies in orchestrating comprehensive marketing strategies that drive awareness, customer acquisition, and retention. I have a proven track record of executing profitable campaigns, from the initial onboarding of DSP channels to full-scale campaign implementation and optimization.I excel in managing complex, large-scale campaigns across DSP channels such as DV360, Liftoff, Kayzen, MIQ, and Mintegral. My experience includes everything from trafficking and troubleshooting to performance reporting and optimization. I am proficient in both Programmatic and Direct Media Buying, including PG and PMP deals, with a deep understanding of the DV360 environment, including SDF changes, custom bidding, and advanced targeting strategies.I am highly skilled in API integrations, working with tools such as Appsflyer, Singular, Firebase, and GA4, ensuring seamless campaign execution and accurate event tracking. Additionally, I am adept at using data and reporting tools like Google Looker Studio, Excel, and Google Spreadsheets, with expertise in complex data manipulations such as blends, Vlookups, mergers, pivot tables, and Apps Scripts.𝗗𝗦𝗣 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: DV360/CM360, Liftoff, MIQ, Mintegral, Kayzen 𝗠𝗔𝗜𝗡𝗟𝗬 𝗜 𝗦𝗘𝗥𝗩𝗘𝗗-𝗜𝗡:Programmatic Ads, Paid Ads, MMPs, PPC, META Ads, TIKTOK Ads, LinkedIn Ads, Keyword Research, Social Media Management, Content Creation 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗪𝗢𝗥𝗞𝗘𝗗-𝗢𝗡:Appsflyer, Singular, Firebase, Google Looker Studio, GA4, GSC, GTM, Google Merchant, Google Adwords, Google Marketing Platform, Ahrefs, Semrush, Moz, KWFinder, Ubersuggest, Adobe Suite, WordPress, Shopify, Cs-Cart.