Bill Moran

Bill Moran Email and Phone Number

Director of Digital Marketing and eCommerce @ WishGarden Herbs
Boulder, CO, US
Bill Moran's Location
Boulder, Colorado, United States, United States
Bill Moran's Contact Details
About Bill Moran

I am a digital marketing, merchandising and technical e-Commerce executive with 20+ years leading high-performing teams to exceed revenue and profitability targets. I have a proven record of transformative success scaling early-stage and maturing Direct-to-Consumer eCommerce businesses, specializing in mission-driven and healthy lifestyle brands. I have a demonstrated ability to thrive within varied corporate life stages, from start-up to large multinational organizations. I am an enthusiastic and authentic servant leader espousing collaboration, mentorship, empowerment, compassion, respect, and courageous communication.AREAS OF EXPERTISEExecutive Functions- Strategic Planning- P&L Ownership- Financial Planning, Budgeting, and Forecasting- Team leader- Cross functional leadership- Vendor managementCustomer Acquisition, Retention & Winback Tactics- Email Lifecycle Marketing- SEO- Paid Search - Paid Social- Content Marketing- Affiliate marketing- Influencer Marketing- Conversion optimization- Customer Care Management- Merchandising- LTVMarketplaces- Amazon Seller Central & Vendor Central (including Ads)- Digital support for key retail accounts including Whole Foods, Kroger, Target, Kohl's, Macy's, Dick's, Earth Fare and Fresh Thymee-Commerce Platforms- Product Management: Shopify, Salesforce CommerceCloud & WooCommerce- Re-platforming & Feature/Functionality Roadmap & Execution- 3rd party integrations, including OMS, Warehouse, Financials- Process Development- Project ManagementAnalysis- Analytics & Reporting- Merchandise forensics- Marketing Analytics- Web Analytics

Bill Moran's Current Company Details
WishGarden Herbs

Wishgarden Herbs

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Director of Digital Marketing and eCommerce
Boulder, CO, US
Bill Moran Work Experience Details
  • Wishgarden Herbs
    Director Of Digital Marketing And Ecommerce
    Wishgarden Herbs
    Boulder, Co, Us
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  • Wishgarden Herbs
    Director Of Digital Marketing & Ecommerce
    Wishgarden Herbs Mar 2021 - Present
    Louisville , Co , Us
    Woman-owned & family run since 1979, WishGarden is restoring herbalism's rightful place in modern healthcare by making effective herbal remedies for the whole family. Areas of Responsibility: I am responsible for the eCommerce P&L, which includes our DTC website and Amazon business. I also lead our Customer Service & Fulfillment teams, who are responsible for serving our DTC customers, Distributors, Wholesale accounts and Practitioner accounts.
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  • Joyfolie
    Ecommerce Manager
    Joyfolie Dec 2020 - Mar 2021
    Joyfolie is an unapologetically feminine and decidedly unique, mother-daughter fashion brand. Their thoughtfully designed pieces make women and girls feel beautiful, feminine and powerful. Areas of Responsibility:I own the sales performance for the eCommerce channel and lead the strategy and execution of the eCommerce experience and digital marketing. My main areas of focus are conversion rate optimization (CRO), acquisition and retention marketing strategies, and oversight of site development on Shopify. I oversee our paid and unpaid channels including Paid Search, Paid Social, Email Marketing, SEO, and Affiliate Marketing.
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  • Straight Hemp
    Head Of Ecommerce
    Straight Hemp May 2019 - Aug 2020
    Arvada, Co, Us
    Straight Hemp is a cause-driven CBD brand whose mission is to improve people's lives with premium, pure hemp-based products. SPINS, a service that reports sales of natural and organic products, consistently reports Straight Hemp as a top 10 selling national CBD brand (out of 35).Areas of Responsibility: I developed and implemented Straight Hemp’s e-Commerce and digital marketing strategies, content strategy, financial planning and budgeting, and reporting. I partnered with an external developer and front-end designer to launch the Direct-to-Consumer eCommerce site on Shopify. I introduced digital marketing customer acquisition and retention programs (LTV) using SEO, Affiliate Marketing, and Email Marketing campaigns. Although paid search and paid social aren’t tactics that the CBD industry have been permitted to use, ultimately, I was able to collaborate with Google’s Launch team to become a beta client selling CBD products through the Google Ads and Google Shopping platforms. I marketed CBD products across every marketing channel adhering to strict DSHEA regulations, which are closely monitored and enforced by the FDA. I developed and coached a white-glove customer care team who serve as CBD educators, consultants and evangelists striving to deliver memorable customer experiences.
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  • Wilde Chips
    Director Of Ecommerce & Digital Marketing
    Wilde Chips Mar 2018 - Mar 2019
    Nashville, Tn, Us
    Wilde is the disruptive start-up snack brand that introduced the first-ever protein chip made from chicken breast. Launched exclusively in Whole Foods nationally and now in over 2k stores nationally, Wilde Chips have been recognized as a favorite snack chip by Women’s Health, Health Magazine and Men's Health, LA Times.Areas of Responsibility:When I was recruited to Wilde, the product was still in development. In that 5-month period before the chips hit the shelves, I developed and executed Wilde’s go-to-market strategy (online & offline), which included developing brand voice, product messaging, brand positioning, customer personas and Wilde’s B2C e-Commerce site, wildechips.com. Once the Chips were available for sale in stores, I implemented a digital campaign strategy using the Facebook and Instagram ad platforms for the purpose of driving trial into Whole Foods, Sprouts, select Kroger, Hy-Vee, Earth Fare, and Wegman’s. Once the chips were available for sale online in Oct-2018, I launched digital marketing programs through Paid Search, Paid Social, Email Marketing, Influencer Marketing, and Remarketing. We also launched Amazon Seller Central and Vendor Central stores and continued to build out new functionality on Shopify like Subscribe & Save.
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  • Rodale Inc.
    Vice President, Ecommerce
    Rodale Inc. Oct 2016 - Mar 2018
    Emmaus, Pa, Us
    Rodale is a global magazine publisher of iconic 6 brands: Men's Health, Prevention, Women's Health, Bicycling, Runner's World, and Rodale's Organic Life, collectively a $250M+/year publisher. Rodale was sold to Hearst Magazines January 2018. Areas of Responsibility:I was recruited to Rodale to be the GM charged with architecting the reimagination of Rodale’s DTC eCommerce line of business. I was responsible for directing the e-Commerce and digital marketing strategic planning, financial planning, and annual planning and budgeting. The reimagination included partnering with developers, designers, and operations to launch 6 eCommerce properties on Salesforce Commerce Cloud (Demandware); we launched these 6 new sites within 5 months of my joining Rodale. I led the paid digital marketing acquisition and retention efforts using affiliate marketing, SEO, paid search and email marketing (online advertising). We achieved a $1.2M YOY contribution margin improvement within one year of joining the organization through right sizing measures, revamping the merchandising strategy, and reducing infrastructure costs. As a result of our new merchandising strategy, we liquidated over $2M COGS of overstock, off-brand, and aged merchandise, implemented a dropship program, and developed private-label and digital download products; together, the merchandising strategy was designed to decrease overhead and merchandise risk.
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  • Gaiam
    Vice President, Ecommerce & Omnichannel Marketing & Merchandising
    Gaiam Sep 2013 - Oct 2016
    Louisville, Co, Us
    Gaiam is a $200M+ global lifestyle brand that develops premium yoga, fitness and well-being products that can be purchased in over 38k retail doors, eCommerce marketplaces and Direct-to-Consumer channels. Gaiam brands include Gaiam Yoga, Gaiam Restore, Gaiam Meditation, SPRI, Fila, and C9. Gaiam was acquired by Sequential Brands in May 2016.Areas of Responsibility:This was my “second tour” at Gaiam; I served as General Manager for the Direct-to-Consumer line of business. I had P&L ownership during which my team consistently exceeded quarterly EBITDA goals. As an unprofitable line of business within the company when I rejoined, I led the division and a cross-functional team through a 24-month journey that completely reimagined Gaiam’s DTC business from a print-focused channel into a highly profitable digital-first $25M lifestyle brand. The journey included sunsetting the catalog, changing the business’s infrastructure, updating legacy systems, and selling off over $4M in COGS. During my tenure, I hired, coached, and mentored a high-performing team of 9 digital marketers, developers, merchandisers and customer care reps and external agencies to support new e-Commerce site launches, merchandising, digital marketing on paid channels, design, and back-end development. In 2014, my team incubated 25 “Online-Only” product concepts of which 10 products were picked up and sold in stores by several key accounts including Target. My digital marketing team also spearheaded an omni-channel initiative where we partnered with the digital merchants at Target, Macy’s, Dick’s, and Kohl’s to improve sell-through of Gaiam products. Gaiam products sold on these key retail accounts’ sites witnessed a 40% lift in unit sales. Lastly, I represented Gaiam’s B2C line of business during the acquisition process and led the transition processes to the new owners.
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  • Sundance Catalog
    Director Of Ecommerce
    Sundance Catalog Nov 2010 - Sep 2012
    Salt Lake City, Ut, Us
    Robert Redford's Sundance is a retailer offering boho footwear & apparel, artisan jewelry and home goods through catalog, retail and online, collectively a $150M lifestyle brand. Areas of Responsibility: I was recruited to lead e-Commerce and to ready the Sundance business for sale. I had full P&L responsibility for Sundance’s eCommerce line of business. While I was there, I implemented new digital marketing programs and UX/UI site conversion optimizations including a “Jewelry Finder” (to assist in sorting through over 1000 jewelry skus), expanded existing programs like email marketing campaigns, improved site merchandising, and integrated marketing campaigns with the Catalog and Retail teams. Sundance realized a 78% increase in e-Commerce revenue– from $56M - $95M. Finally, I was on the leadership team that presented Sundance to 8 interested Private Equity firms and Strategic Partners during the company’s acquisition process. PE firm Brentwood Associates acquired Sundance in 2012.
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  • Gaiam
    Ecommerce Director
    Gaiam Sep 2006 - Nov 2010
    Louisville, Co, Us
    Areas of Responsibility:I oversaw a team of 5 direct reports responsible for implementing the digital marketing and technical eCommerce strategy for Gaiam’s DRTV, DTC and Subscription businesses. I had complete P&L ownership and was responsible for strategic planning, financial planning, analytics and reporting. During my tenure, online revenue increased from $17M to $37M. Digital marketing initiatives that my team implemented and optimized included email, SEO, paid search, affiliate marketing, Amazon, organic social, and display retargeting. I oversaw the creation of Gaiam’s content and blog site, Gaiam Life, which was the cornerstone to Gaiam's high performance SEO content strategy. We partnered with internal and external teams to launch realgoods.com, the Direct-to-Consumer e-Commerce site for Gaiam's Solar and Renewables business, which resulted in $2M incremental demand in its first year. I also advised Natural Habitat Adventures (Gaiam’s eco-travel company) and Real Goods Solar (solar installation business) on their digital lead generation initiatives.
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  • World Wildlife Fund
    Director, Online Marketing
    World Wildlife Fund Dec 2004 - Sep 2006
    Washington, Dc, Us
    WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature. Areas of Responsibility: Responsible for expanding WWF's nascent online giving program. I employed merchandising forensics to uncover new ways to “sell” to donors. Large segments of our donor database showed affinities to specific endangered animals. From these learnings, we created the symbolic Adoption Center. The Adoption Center was a fast success and ultimately represented over 90% of WWF’s online donations. We grew the Adoption Center’s revenue through the introduction of digital marketing efforts including paid search, email, affiliate, and display strategies. My department grew from $500k to $6M ($42 AOV) in two years while maintaining our $.93:$1.00 donation ratio. Served as subject matter expert leader for WWF’s global “Center of Excellence” for Internet Marketing. Played key role in global coordination and best practice sharing for WWF’s International online marketing efforts.
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  • Time Life
    Web Marketing Manager
    Time Life Jul 2002 - Nov 2004
    Fairfax, Va, Us
    Time Life is the iconic creator and direct marketer best known for selling books, music, and video/DVDs through TV (infomercials and short-form ads), direct mail and online. Areas of Responsibility: As Web Marketing Manager, managed & implemented all traffic-driving, revenue-generating, and operational aspects for TimeLife.com’s online business. Led small team plus cross-functional team responsible for site development, design, and quality assurance. Supported Time-Life's TV and Catalog businesses with timely launches of new products and online presentations to support Infomercials. Developed and presented annual Web budget and monthly forecasts.
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  • 6Pm.Com (Zappos)
    Director Of Marketing
    6Pm.Com (Zappos) Sep 2001 - Jul 2002
    6pm.com, formerly known as shoedini.com, is an online retailer of hard-to-find footwear sizes in the widest selection of shoe brands. 6pm.com is now part of the zappos family of brands.Areas of Responsibility: Drove strategy and implementation of demand-generating programs for online shoe retailer focused on hard to find brands and sizes. Used email marketing, paid search, CSEs, direct mail, affiliate marketing to drive sales. Invited into the beta of Amazon Marketplace; included as one of first 20 beta retailers. Managed a small team: developer, site producer, and online merchandiser
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  • Association For Interactive Marketing
    Vice President, Operations
    Association For Interactive Marketing Dec 1998 - May 2000
    Association for Interactive Media, initially founded as the Interactive TV Association, served as the voice on Capitol Hill for the nascent interactive TV and Internet industry and the representative body that convened the key players in technology, content, and commerce. AIM was acquired by the Direct Marketing Association in 1998.Areas of Responsibility: Brought select members to Capitol Hill to meet with members of Congress to lobby for priority issues related to the unimpeded growth of Internet commerce. Initiatives included a tax moratorium on Internet sales (became the Internet Tax Freedom Act), requiring reputable email marketing practices, and enforcing rightful TLD (domain) governance. Formed the E-Mail Marketing Council and contributed to the authorship of industry-adopted email guidelines, which later became the basis of the CAN-SPAM Act. Introduced new member services such as member-only publications & custom industry research to help drive new membership and reduce attrition with existing members. Developed & marketed non-dues revenue programs including a 26-city networking event series, annual conferences and topical seminars.
  • Association For Interactive Marketing
    Director Of Marketing & Editor
    Association For Interactive Marketing May 1995 - Dec 1998
    As Director of Marketing and Editor of AIM, responsible conceiving and implementing marketing initiatives to recruit new members and renew existing members. Authored weekly newsletter and industry reports. Programmed and planned annual conferences.
  • Worldweb
    Marketing Analyst
    Worldweb Dec 1998 - Dec 1999
    São Paulo, Sp, Br
    Implemented multichannel lead generation programs to support 7-person sales team. Implemented lead generation efforts through print advertising, direct mail, trade show exhibits, email marketing, and radio.
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Bill Moran Skills

Email Marketing E Commerce Online Marketing Sem Seo Ppc Online Advertising Affiliate Marketing Multi Channel Marketing Marketing Digital Marketing Web Analytics Management Leadership Marketing Strategy Web Marketing Customer Acquisition Strategy Business Strategy Strategic Planning Social Media Marketing Direct Marketing User Experience Business Development Advertising Social Media Demandware Project Management Integrated Marketing Crm Team Leadership Brand Management Vendor Management P&l Management E Commerce Platform Migrations B2c Marketing Drop Ship Start Ups B2b2c Digital Strategy Lead Generation Omniture Internet Entrepreneur Product Management Cpg E Commerce Seo Pricing Strategy Google Analytics Salesforce Commerce Cloud Shopify Influencer Marketing Amazon Cross Functional Team Leadership

Bill Moran Education Details

  • George Mason University
    George Mason University
    Communication

Frequently Asked Questions about Bill Moran

What company does Bill Moran work for?

Bill Moran works for Wishgarden Herbs

What is Bill Moran's role at the current company?

Bill Moran's current role is Director of Digital Marketing and eCommerce.

What is Bill Moran's email address?

Bill Moran's email address is bi****@****ran.org

What is Bill Moran's direct phone number?

Bill Moran's direct phone number is +172036*****

What schools did Bill Moran attend?

Bill Moran attended George Mason University.

What skills is Bill Moran known for?

Bill Moran has skills like Email Marketing, E Commerce, Online Marketing, Sem, Seo, Ppc, Online Advertising, Affiliate Marketing, Multi Channel Marketing, Marketing, Digital Marketing, Web Analytics.

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