Alessandro Inversini is Full Professor in Marketing at the EHL-Hospitality Business School. After obtaining his Ph.D. at Università della Svizzera italiana (Lugano), Alessandro was appointed in managerial positions both at university level and at business level in the Ticino region. Alessandro joined Ecole hôtelière de Lausanne in 2019 from Henley Business School (University of Reading) where he was Subject Area Leader for Strategic Marketing for Henley MBA. Before this experience, he was working at Bournemouth University, School of Tourism as Senior Lecturer in Marketing Communication. To date Alessandro published more than 80 peer reviewed both in academic journals and conferences. He also served as invited editor for several academic journals, and international conferences; he also served in board of director of IFITT (International Federation of IT in Travel and Tourism).